It’s no secret that cold calling is becoming less and less effective. In fact, a study by the Harvard Business Review found that 96% of people who buy products or services do not respond to cold calls. So what can businesses do to replace this outdated method? Here are three alternatives that actually work.

What is cold calling, and why is it becoming less effective?

Alternatives to cold calling

Which one is right for your business?

Which one is right for your business? It can be difficult to choose the right method of marketing, especially when there are so many options available. Each method has its own strengths and weaknesses, so it’s important to choose the one that fits the needs of your business.

Where does this leave you?