Whether you run a brick-and-mortar organization or operate solely via the web, increasing your company’s online presence is one of the most important tasks you face. In the digital age of today, your business will live and die by its ability to reach, engage, and retain a core web audience. It’s highly recommended, then, that you read on and heed the advice laid out below.
Here are three top tips on how to increase your company’s online presence:
Update your company website
Your company website should be the focal point of your online presence. This is the platform that most people will flock to when they require information regarding your business, which is why you are advised to update, improve, and ultimately optimize its overall performance. Amongst a great deal of many other benefits, creating a modern and attractive site will aid you in your attempt to increase the professional appeal of your organization via the web. Ultimately, this will help you to generate and convert a far greater volume of leads going forward.
For advice on how to improve the overall performance of your company website, check out this insightful article on the matter.
Improve your search engine optimization
The vast majority of your modern consumer base will spend a lot of time searching the web day in, day out. If you want to appeal to this burgeoning digital audience, being the first to appear on their computer screens is of the utmost importance. It is for this reason that you are advised to enhance your SEO efforts.
When done correctly, search engine optimization will help your company website to appear in the upper echelons of the Google search engine results pages (commonly known as the SERPs). This will help your business to appear before and ahead of its closest rivals, it will aid you in your attempt to generate more leads, and it will inject a definitive sense of authority into your brand image. The fact that you are sitting atop of the pile will showcase the fact that you are a credible, reliable, and trustworthy provider of services within your niche field.
Improving your SEO ranking is by no means a quick or easy endeavor. If you’re to successfully undertake this crucial task, it’s recommended that you heed the following advice:
- Publish valuable, relevant, and authoritative content
- Target a specific keyword for each page on your company website
- Update your content on a regular basis
- Review and update your site’s metadata periodically
- Incorporate relevant links into your content
- Make use of alt tags when uploading visual content (images, videos, infographics, etc.)
- Improve the speed, readability, and navigation of your website
- Fix broken links (especially those found on your top-performing pages)
- Format your pages correctly (follow a 3-headline rule, integrate section breaks, etc.)
- Optimize your site for the mobile web
- Track your SEO metrics over a sustained period of time
- Diversify your portfolio of backlinks
Reach new global audiences
The Internet is a vast, sprawling entity that is accessed by millions of people across the globe on a day-to-day basis. The sheer number of prospective online leads is staggering, so why settle for only targeting a tiny majority of this audience? When harnessed correctly, the web can be used to bring you a plethora of new customers from a whole host of different countries, backgrounds, and cultures. If you’re to widen the appeal of your brand via the web, reaching new audiences on a regular basis is highly recommended.
When you take on the challenge of reaching a global web-based audience, you might want to consider making use of specialist localization software. With this cutting-edge tech solution at hand, you will have the capacity to generate content tailored to the wants, needs, and demands of the fresh consumer bases you choose to target. Not only will this improve the overall appeal of your brand, but it will also show you to be a conscientious company that values the importance of inclusivity, acceptance, and diversity.
Localization and translation software will help you to create content that transcends cultural differences. Your written text will be spelled, phrased, and formatted in a way that is easy to understand for consumers of different backgrounds. As well as showcasing your organization to be incredibly inclusive, this will also be sure to have a profound positive impact on your overall professional appeal.
Your online presence will affect your company’s ongoing success, sustainability, and stability in a plethora of different ways. It will impact your legitimacy, your marketability, and your ability to be discovered via the web. What’s more, it will also have a profound effect on the number of leads that you convert and, in turn, the amount of profit that you turn over.
Quite simply, if you’re serious about taking your company to the next level over the coming year, it’s highly recommended that you dedicate time, effort, and money to the all-important task of increasing your online presence.