All Posts by Danielle Elliott

Link Detoxing & Why It Matters

If you take a moment to think about all the links on your site, there’s probably a good deal of them. Especially if your site has been around for a while. Plus your backlink profile (the total links that go back to your site) is more than likely filled with low-quality links. This happens for […]

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Finding the Right Email Marketing Platform for Your Brand

If you want to effectively share your brand’s message and services, email marketing is a highly effective tactic. It can even help you build a relationship with your customers. In fact, brands who send out emails are 133% more likely (yes, 133%) to send relevant messages that correspond with a customer’s purchase cycle. Over 75% of email revenue is generated […]

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Generating Search Traffic With YouTube SEO

The term SEO can conjure up a lot of expectations when it comes to digital marketing. Most likely you’re imagining Google search results and SEO optimization of blog posts. Granted these are the two most widely known avenues when it comes to SEO. But there’s A LOT more to SEO than just blog posts and […]

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Everything You Need To Know About Instagram Ads

Instagram is huge. I mean they do have a user base of 700 million! Best of all, Instagram isn’t just for sharing photos anymore. It’s now an incredibly influential social network with an audience that’s rapidly growing. We’ve talked a little bit about Instagram marketing on here before. We’ve even discussed how to build your Instagram […]

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How To Write Effective Headlines

You might be wondering if headlines are important and we’re here to tell you that they are. In fact, they’re incredibly important. Five times as many people read the headlines as the body copy. Therefore you need to make sure that your headline is well written. I mean, there’s a lot of content out there […]

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The Ultimate Guide To Content Marketing ROI

Content marketing truly is an effective way to promote your brand. However, one element that is somewhat elusive to most marketers is how to successfully calculate ROI (return on investment). When it comes down to it, you really need to measure the ROI of your content efforts. Honestly, measuring the ROI of your content and […]

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