It's no secret that the modern Digital Age connects us more than ever. Businesses like yours have learned to make the most of the digital marketplace and its vast consumer base.
For one thing, you know how important it is to maintain a functional, engaging website. Online users rely on search engines like Google or Yahoo to find specific products or services. You know that with strategic search engine optimization (SEO), your website can climb to the top of those lists of results.
That's why investing in SEO is so crucial for business in today's digital world. After all, there's a reason the United States spent over $60 million on SEO marketing in 2015 alone. (That number, by the way, keeps growing over the years.)
Don't underestimate the benefits of your website having the top SEO rank. Keep reading for twelve tips on getting your website to the top of Google.
1. To Start, Consider Your Overall Marketing Plan and Its Target Audience
Of course, your SEO strategies will consider two audiences at all times. When it comes to SEO, remember both the search engine itself and the online users who visit the site.
In other words, not only do you have to ensure search engines like Google approve of your site behind the scenes. You need to be able to attract and maintain the attention of your target consumer base, too. In fact, having a more attractive website than your competitors is one of the main reasons why businesses should invest in SEO.
Who, then, is your target consumer base? How is your website's branding strategy connecting to that consumer base? These are questions that your business should be able to answer within its general marketing plan.
Take the time to research what demographics and buying habits are associated with your target consumer base. Doing so will ensure your digital marketing strategies - from social media to SEO - will hit their mark.
2. Websites That Optimize Information Architecture Get High SEO Ranks
If you want your site's SEO to get to the top of that results list, then real people need to find value in your site. Each online user who visits your site needs to find what they're looking for. Your site must answer their questions and entice them to stick around.
Understand that an online user is using a search engine like Google to find information. Perhaps they're looking for certain products available online. Maybe, though, they just need a solution to a problem that relates to your business's expertise.
Either way, a high-ranking SEO strategy will consider an online user's overall experience with your website. He or she needs to be able to navigate the site quickly to find whatever they need. It's up to you, then, to predict and fulfill those needs in a sensible way.
Make sure your site's navigation menus are simple to understand. Plus, they should only be one layer deep. Your site's information architecture, then, is an essential tip for a successful SEO ranking.
3. SEO Requires Content Marketing
As mentioned above, you need to remember that your website is going to be viewed by real people. No matter what they're looking for on your website, it's up to you to optimize the content you publish.
In other words, you need a strategic content marketing plan that you can update on a consistent basis. This is one reason why most successful SEO strategies incorporate a regular blog.
Blog articles accomplish more than one thing for your site's SEO. Relevant, useful, targeted content marketing showcases your business's expertise in the field. Plus, it provides an opportunity to publish those SEO keywords and keep that search engine interested.
4. Metadata Is Crucial To Remember
While you're publishing that regular content marketing, remember the behind-the-scenes SEO. Search engine algorithms, after all, pay specific attention to the image and content tags you use.
When you're ready to publish a well-research, engaging blog article, for example, consider the SEO keywords you used. Then, incorporate those keywords and phrases into the URL and image captions. Doing so will show search engines that your web pages are all targeted at helping online users.
5. Don't Underestimate the Value of Social Media When It Comes to SEO
Of course, your website's entire branding strategy will affect its SEO ranking. The more connected your brand is online, the more likely it will rank high on Google, for instance.
That means you need to take advantage of networking tools like social media marketing. Your brand's reputation can be boosted through these tools, which will only increase your SEO rank.
In fact, statistics back this up. When a brand uses social media to directly answer a customer's complaint, his or her advocacy increases by 25%. Consumer loyalty, in the end, should be the ultimate goal of your SEO and other digital marketing strategies.
Think about social media networks and hashtags ("#"). Users search for hashtags to find relevant accounts and communities online. In that respect, social media networks are smaller versions of search engines themselves.
Don't be afraid to invest in the optimal social media strategy, either. Consider checking out social media marketing services to make the most of your brand's online presence.
6. In Fact, Be Willing To Work with Local Influencers
One great way to use social media to boost your SEO rank is by connecting with influencers. These accounts are crucial if you want to expand your consumer base to like-minded audiences. Consider what online influencers make sense to promote your business, then reach out to them for some quality online promotion.
7. Develop Link-Building Relationships with Relevant, Trustworthy Businesses
Speaking of online promotion, don't forget about link-building. By cultivating business partnerships with similar websites, both parties can profit. Then, your own site's links will become more reliable in the eyes of a search engine's algorithm.
8. Ensure Your Website Loading Time Is Minimal
It's an unfortunate truth that a slow-loading website is not going to get a high SEO rank. Online users and search engines alike will ignore your site if it takes too long to load any of its pages.
Don't make the mistake of ignoring this crucial SEO tip. Recognize the importance of a fast website in today's digital marketplace.
9. The Ideal Website Layout and Formatting
There are a couple of things you need to consider when it comes to the ideal website for a top SEO rank. For one thing, you need to ensure the site has a high readability. Make sure font types are easy to understand and that online users don't get confused.
In addition, make sure your site is mobile friendly. If mobile devices ruin the ease of navigating your website, online users won't stick around. This could really hurt your SEO rank since so many people use smartphones these days.
10. Use Analytic Software To Track Your SEO Successes and Failures
You've likely heard of Google Analytics for website development and marketing. The good news is that analytic software for SEO is available, too.
SEO strategies, sometimes, can seem pretty hit-or-miss. To ensure you're only prioritizing the content and strategies that work, be willing to map it out with the measurable metrics available.
11. Don't Be Afraid To Hire Experts in Getting Your Website to the Top of Google
Of course, there are a lot of ins and outs to navigate when it comes to successful SEO marketing. That's why it can be such a good idea to invest in professional SEO services.
These experts can ensure your website is at the top of a Google results list on your behalf. That way, you can spend your time investing your energy in the many other aspects of running your business!
12. Successful SEO Marketing Requires Your Investment on an Ongoing Basis
Last, but not least, remember that a top SEO rank is not a one-time success. Your competitors are going to continue investing in SEO, so you should, too. Keep publishing engaging, useful content to maintain that high SEO rank. You must also keep yourself informed with different sources of information like this blog as well as other companies that cover Google SEO News. Ensuring you have a well rounded education in SEO give you the best chance of staying on top of SEO trends and best practices.
Invest in the Best SEO Marketing Services Available to You
At this point in the article, you should have a pretty good idea of what it takes for successful SEO. You deserve to enjoy the benefits of getting your website to the top of Google. It's up to you, though, to invest your energy and effort.
In fact, there's no reason to hesitate when it comes to investing in your business's digital marketing. You know that the Internet and its vast connectivity isn't going anywhere anytime soon. That means it's essential that your business optimizes its digital reach any way possible.
That's where we can help you, as a matter of fact. We believe in making sure businesses like yours continue to compete in the digital marketplace. Our SEO experts will get you to the top of any search engine's results list in no time.
That's why we encourage you to check out the rest of our website today. To start, consider learning more about our SEO services available. Doing so can help you stay relevant in your industry for many years to come.