3 Tips for Writing Website Copy that is Interesting, Engaging, and Informative
Tips for writing website copy #1 - Choose what your topic is
First things first, you have to choose what topic you are going to be writing about. Your topic should be fairly simple to understand and it should be the very first headline that readers see when they come to your website; clearly stated and in words that are jargon-free.
If you need ideas there are some great tools out there for figuring out your topic. Take a look at our article 4 Awesome Tools for Writing Incredible Copy.
In addition to your main headline, sub-headlines should become a re-occurring theme in your web copy. Sub-headings make it easier for your audience to quickly find what they are looking for, which makes it more likely that they will stick with your website. Properly formatting your web copy for SEO is an important aspect of any successful page.
Keep It Short and Sweet
One of the most important things to remember when writing your web copy is that the people who come to look at your content, are typically not actually going to read it; they are going to skim through it.
If a business owner or new-to-the-game entrepreneur comes across your article, they are going to want the information and they are going to want it fast. We live in a fast-paced world, and if your content looks more like a novel, you will very likely lose your audience.
In an article written by Henneke Duistermaat, she recommends using broken sentences. It sounds odd, but using broken sentences has the potential to engage your readers even more than using simple, but regular sentences.
Format It For Your Goal
As stated above, when you are writing your website copy, you are writing brief, but engaging content; you are not writing the next great American novel. With that information in mind, It is important that you format your article in an appropriate manner.
- Keep your sentences short
- Make sure your voice is active, not passive
- Eliminate jargon
- Use small, 3-4 sentence paragraphs
- include visual images
Tips for writing website copy #2 - Choose what type of audience you are writing to
You have to make sure you choose what kind of audience you will be writing for and to make sure that your content is correctly suited for that audience. The language that you use can engage your reader right off the bat, or it can turn them away in the blink of an eye. “If the only people who can read your web page copy are people in your industry, you’re doing something wrong" -Julia McCoy […] get rid of industry jargon or unfamiliar words.
Know what Your Audience Looking For
Odds are, most people who are reading your content are not just some random web-surfer who stumbled upon your page, but if they are, kudos to you! Usually, the people who are reading your content are individuals who have specific questions or problems that they are looking for answers to and you want to be the one who has those answers. Research your audience; know what they want and what they are looking for.
Tips for writing website copy #3 - What action do you want your target audience to take?
Once you have provided your well-researched and well-written information, you must leave your audience with a call to action. Going back to the days of essay writing in school, every conclusion paragraph included something for the reader to think about or to take action on and your website copy should do the same thing.
What do you want your readers to do? Do you want them to just read your information and then move on? No, you want them to read your web copy and then turn their new-found knowledge into action.
Here are a few ideas of call-to-actions that you could suggest to your readers.
- If you have a website that sells products, how can your readers find where to purchase your product? Include links at the end of your web copy that allow your readers to quickly and easily find where to purchase products.
- If you want people to subscribe to your website, make sure you include a space at the end where your readers can put in their email address, so they will be more likely to return to your website.
- Provide external links at the end of your web copy that allows your readers to learn more about the information you are providing, your services or your products.
- If you are providing a certain service on your website, you can provide a “try for free” call to action which allows your readers to sign up for a trial, which makes it more likely that they will give your services a chance
There are always a thousand more tips, tricks, and suggestions on how to write a web copy that is informative, interesting, and engaging, but the ones that are listed above will give you the head start to make your website amazing and engaging.
Remember, success does not always come from having all the right stuff, and it does not come overnight. Success comes from motivation, discipline, and dedication; but with both, you are sure to have a successful, efficiently operating web copy in no time!