Having a solid online presence as a business is more important than ever. The majority of people use the internet and search engines when looking for answers, products, brands, and services, and with so many web pages out there, it is important to make sure yours can be found by those who need it. From SEO to virtual tradeshows, there is a multitude of ways to boost your business's online presence and make the most of the internet. Here are just a couple of ideas to get you started.
People Also Ask boxes
There are billions of Google searches made every day, so how can you make sure your website is visited, let featured on the first page of results? Instead of directing traffic to your website, Google is aiming to answer the questions on the SERP straight away. This means fewer clicks and engagement for you. One way to combat this is to increase your visibility in People Also Ask boxes.
These are Direct Answers that display questions related to the user's search. There are plenty of ways to get into these boxes, including:
- Provide answers to all of the top related questions
- Filling your content with semantic-rich search terms
- Optimize your content for conversational phrases
- Make sure you answer all questions fully
- Use Jump Links
Search Engine Optimization
SEO, or Search Engine Optimization, is the process of using certain techniques to make sure your website appears high up on the SERP to gain more organic traffic on your website. The majority of search engine users do not even look at the second page of results, so the higher up on the first page your website features, the more likely it is to be clicked on. In order to achieve this, you can do a number of things.
Making sure your website is easy to navigate and that all the links work can help improve crawling and indexing, which, in turn, improves the SEO of your site and makes it more likely to appear on the SERP. Writing high-quality content that is full of keywords is also important. There are 21 types of keywords in 7 different categories that can have a large impact on your content and clicks. The categories are:
- SEO Strategy
- Searcher Intent
- Google Ads
Understanding how to utilize these categories and types of keywords can assist you in including them in your content to make sure your website is being seen by the right people.
Social media is an incredibly powerful digital marketing tool that you should make the most of. It can allow you to reach large amounts of people at a relatively low cost, as well as to let you see analytics so you can understand how well your posts are doing. Making sure your social media accounts stay up to date is very important, and if you don't have a dedicated social media team, there are plenty of platforms and types of software that can help you keep on top of your accounts.
The majority of Instagram users follow at least one business, so it is a great way to promote new products or services, hold giveaways or competitions, and allow customers to engage with your business. Posting high-quality images and content with correct usage of hashtags can help to gain more followers on your social media accounts, and therefore, more clicks onto your website. It is important to link your site to your socials, and vice versa, to make it as easy as possible for people to find your accounts and follow you and to find your site from your social media accounts.
There are plenty of other forms of online and digital marketing that you can use to boost your online presence. As well as social media adverts, email marketing is a very common technique because it is cost-effective and can reach large amounts of people who have consented to receive emails from you. If someone has signed up to your mailing list, then you know they are already interested in your business and are more likely to engage with your site and return in the future.
Online marketing removes the need for printing physical marketing materials such as brochures, which are costly and need to be delivered by hand. Sending an email or SMS to consenting customers is much faster, simpler, and cheaper than other marketing methods.
Tradeshows are designed to allow businesses to demonstrate and promote their products and services to potential customers and clients, network, and check out the competition. Many are now moving online, with virtual tradeshows becoming increasingly popular with businesses and consumers alike. You can showcase your business without having to pay for travel, which saves a lot of time, money, and energy. Online tutorials and demonstrations can be performed so that customers can still see and interact with you and the business. If you are considering attending one, use your social media and marketing to make sure that people know you will be there, and also follow up on any leads you gain during the event.