7 Different Marketing Channels That You Can Use

Last Updated: May 10, 2022

So you’ve just launched your product into the world and are wondering how best to promote it to the widest possible selection of people? Well, you have found yourself in the right place, as this guide will show you that there are a wide variety of different marketing channels that you can employ when it comes to getting the word out there. This is true whether you are a new start-up or an established business, giving you the necessary tools in order to be a success. Read on now to learn all about it.


1.   SMS Marketing


SMS marketing is likely to be one of the strongest tools in your arsenal as it confers a whole host of benefits for your business. Not only does it give you a direct line to the customer, but it also allows you to easily collect data and redirect the customer towards your other marketing channels. It makes sense to set up a dedicated business SMS marketing specialist at this part of the process so they can devise a strategy that really succeeds. Equally, you can employ a third-party team that can set you up in absolutely no time. The important part here to remember is not to send too many texts as this can often achieve the opposite effect and put a customer off. Experts can advise you on how best to approach this.


2.   Social Media Marketing


As the rise of social media has shown, it is a must-have tool when it comes to promoting your product online. This is especially true if you are selling a digital service to a young and digital-savvy audience. It makes sense to hire a dedicated social media specialist and to make sure that your company is integrated and has a presence across the four big social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, adjusted accordingly in line with the type of customer that you are aiming for. Without this social media presence, it is unlikely that your business will be a success.


3.   In-Person Canvassing


An underrated part of any marketing strategy is simply going out and meeting people in person. There is no reason why you can’t get down to your local high street and try and meet and talk to people directly. This is a particularly good option if you are trying to reach an older demographic who may not be online as much. Just be sure not to be too aggressive, like many charity canvassers are accused of doing, as this can easily put people off. The trick is to keep a generous profile and to really engage people in the meaning and the message of your product.


4.   Email Marketing


Email marketing is a great way to obtain and retain leads and then direct them to any new offers or products that you may have just launched on the market. If you haven’t done so already, then it is a very smart idea to set up an active newsletter option on your site so people can subscribe and learn whatever it is you have to offer. You will be surprised by how appreciative people are of a well-informed newsletter arriving in their inbox in the morning!


5.   SEO Marketing


Simply put, there is no point in having a product on the market if there is no one there to see it. This is where SEO marketing can be your best friend. Standing for search engine optimization, it basically means curating your site in such a way that it easily appears when people search for a particular product on Google. You can achieve this by making sure that your website is well made and properly optimized and all the meta descriptions and SEO titles for each page have been properly written out. This will give you a fighting chance when it comes to people being able to find your products online.


6.   Creating Sponsored Events


While the events space is a tricky one to navigate due to the effects of the coronavirus pandemic, it still remains a highly effective way of getting people interested in your product. Experiment with putting on different events, whether in-person or virtual, that help people to understand exactly what it is your product offers and how it can help the person being marketed to. This will help you to be established as a cool and well-thought-through brand that people will aspire to be a part of.


7.   Word Of Mouth Marketing


Word of mouth marketing is a cool way to help create some mystique about your product. This is especially true when you are just starting and especially if you are looking to be established as more of a luxury brand. Make sure to talk directly to friends and family and to tell them to tell all of their friends in order to create a ripple effect that can be felt throughout your inner circle. Perhaps experiment with an invite-only policy, like the audio app Clubhouse did so successfully when it first began, and you will be surprised to see the kind of response that you might get.

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