Your website is an essential part of your business and serves lots of purposes. It gives your business an online presence and leads people to your products and services.
There are over 28 million small businesses in the U.S. and if any of them want to succeed, they need a website. A website is like a portfolio for your company, so it needs to be professional and up to date.
A website redesign could help breathe new life into your business. It can boost your online presence and attract new customers fast. Read on for seven signs your website needs a redesign.
1. You've Had a Re-brand
One of the best reasons your website needs a redesign is when your business has re-branded. If your services and products or even your company name have changed, you need to change the website too.
If you don't do it, people coming to your site will only see what you used to be, not who you are. You could have the best services to attract more customers, but with an old website, they'll never know.
Changes to the name, logo, color scheme, and more all need to be a part of the new website design. It feels like a new start and will reinvigorate your business moving forward.
2. Slow Loading Pages
Back in the early days, website pages took a while to load, but it didn't bother us too much. But now we're used to snappy and responsive load times for every page we visit.
If your website is slow to load, chances are that people aren't waiting for it. They'll leave and end up on the competitor's site instead. 53 percent of customers will leave a site if it takes longer than three seconds to load.
A website redesign will help your pages look great and make them load a lot faster too. Fast websites also boost your SEO ranking, so there's a better chance of people finding you.
3. It Isn't Mobile Friendly
52.2 percent of all website traffic is generated using a smartphone, so it's essential to have a mobile-friendly site. Nobody wants to have to pinch and zoom to use your website - it's too frustrating.
When people check out a business, there's a high chance they're doing it on their phones. A redesign will make your site work on all mobile devices as well as on desktop computers.
This will make your website more accessible to a wider audience. In turn, it increases the chance of attracting new customers.
4. You've Got a High Bounce Rate
The key to business success is tracking your web analytics. It helps you see what works as a marketing tactic and what you need to change.
One important aspect to check is the number of people coming to your site and how fast they leave. If your bounce rate is high, it means your site isn't keeping visitors for too long.
A site redesign will help make your website more engaging and get people to stick around longer. The longer they're on your site, the higher the chances of getting in touch or buying your products.
5. It Looks Outdated
Your website could have all the right components, but if it looks old and outdated, it won't do well. Remember scrolling on websites 10 years ago when they've had long blank pages of links? If yours resembles that, it's time for a change.
People got used to snappy, eye-catching, and modern website designs. If yours doesn't hit the mark, they may assume your business is no longer running. You could be losing customers and not even know it!
6. It's Hard to Navigate
Your website could look fine and load well, but if it's complicated to navigate, people won't use it. If you have too many links or misleading pages, it will only confuse your audience.
This makes them click away and find a website with a better structure that's easy to navigate. The chances are, this will be the site of one of your competitors.
A redesign will make it much easier for people to use your site and find whatever they're looking for in seconds. You're bound to see a world of difference and could get a lot more customers as a result.
7. Your Competitors Have Better Websites
When people look for the products and services your business offers, they shop around to find a good deal. You need to make your website stand out from the competition, so a good design is essential.
If your competitors have amazing website designs, it may entice customers to go to them. If they have a better site than yours, it could hurt your business prospects and bottom line.
Put yourself way ahead of the competition and get a website redesign that beats them all. It can boost your SEO and put your ranking ahead of your competitors, which can make all the difference.
A Website Redesign Could Be the Best Thing for Your Business
Good website design is crucial when it comes to showcasing your business. Your website is the digital storefront for your company, and you need it to entice customers to reach out to you and buy your products.
A website redesign can make your business more successful than ever before. With so much competition out there, you can't afford not to have a great site.
Looking to boost your company's digital presence? Check out our services to see how we can help you.