I know some of you might be questioning me right now in regards to the post title. Is there really a way to grow your business on social media, and if so, is it...
Websites are a great way for people to experience your brand. Your website is essentially your brand's universe. However, more and more consumers use social media as a way to access information about products, gather feedback, voice opinions and seek customer service. In fact some businesses only utilize social media platforms. Those platforms include Facebook, Google+, YouTube, Twitter and Pinterest to focus on awareness.
Naturally, most brands aren't going to ditch their website. Consequently if you want your site to truly engage your visitors there's a trick. If you switch your focus to the popular social media sites you'll reap the benefits. Here are some easy ways that you can add social media to your web design.
Share your social media sites with your customers.
Make sure that visitors are able to see the social networks. Place your social media icons where visitors will see them. Icons should be placed within the header and footer of your website. Put them on every page. Include "share" and "like" icons on every blog post to increase interaction. Keep in mind that call to actions are important because people are more inclined to click on something if they are told to.
Social logins make it easier for them to connect.
When you provide a social login it allows sites to create an internal community. As a result, it allows visitors to share specialized content. Furthermore, it gives people the option to log into a social media platform instead of a form to fill out leads to an increase in the conversion rates. Simply put, it's easier and faster for the visitor. It's a great way to engage your visitors.
Make your web design social media friendly.
Replace static content with variable content from various sources, such as social media feeds, blog feeds and category driven areas of the site. Homepage layouts such as Google Ventures include modular panels that can contain any type of feed. As a result you can control the presentation of your website. Because it lets you implement Facebook Open Graph and Twitter cards on your website.
Your content should be shareable.
Allow your content to be easily shared. Giving visitors the option to "like" it, "pin" it or "tweet" it is essential. Your product and content should have social media sharing buttons right by them so customers don't have a hard time sharing them. More shares means more exposure.
Add Facebook reviews to your website.
A great way to increase conversion rates on your website is to provide integrated Facebook reviews from your customers. Create a Testimonials tab on your Facebook. Ask customers to complete a survey that they would allow for you to share their feedback on Facebook. You probably won't always receive positive feedback. However, use those negative comments to your advantage and work on what you're lacking.
In conclusion, if your web design isn't integrated with social media it will hinder your business. Integration will increase your brand's awareness and traffic. When you ignore the use of social media, you eliminate the potential for sharing. This is because target audiences use social media. So make sure to add social media to your web design. It is critical that you allow your visitors to share, like, comment and pin your content.
Of course, implementing social media on your website can only help you if your social media content is of good quality. Check out this blog post on Social Media Policy Do's and Don'ts.