Section 5 Media Marketing Blog

The Section 5 Media Digital Marketing Blog. Learn to grow and thrive using our online resources.

Posts by Danielle Elliott:

Digital Marketing Trends for 2019

Danielle Elliott Dec 14, 2018 2:00:19 PM

This past year has been a whirlwind of exciting ventures in the world of digital marketing. We've seen Instagram become the leader of the pack and discussed how to deal with Facebook's news feed algorithm. Social media has changed, brought new trends, and implemented some unspoken rules each time a new year starts. It's not like these changes are sudden or unexpected. They're usually gradual and pretty predictable. I mean who was all the surprised when Google+ shut down?

Why Brands Like Instagram the Most

Danielle Elliott Dec 12, 2018 2:00:45 PM

If you seriously think about it, social media is an excellent place to earn a good profit - no matter what the platform. With more than 3.5 billion users, social media is growing and claiming its place in marketing. But why is it that social media is considered to be a superstar when it comes to online business?

Email Subject Lines People Can't Help But Open

Danielle Elliott Dec 11, 2018 2:00:53 PM

Email Subject Lines People Can't Help But Open

Have you ever wondered what makes someone choose to open one email and ignore another? Or maybe you've thought that if you had an email with the perfect subject line, people wouldn't be able to resist opening it. Heck, maybe you tried and failed and now you're stuck wondering where to even begin. We're happy to say that this post is here to help you figure out how to get your subscribers to actually open your email. And yes, it all comes down to the perfect subject line.

How Extreme Personalization Can Work for Brands

Danielle Elliott Dec 6, 2018 2:00:57 PM

How Extreme Personalization Can Work for Brands

When was the last time you received a super personalized email from a brand? One that makes suggestions based on your preferences or previous purchases... chances are, well, never. For marketers, this seems as somewhat of a surprise. Mainly because personalization is something they often talk about a lot.

Social Media 101: How To Use Storytelling

Danielle Elliott Dec 5, 2018 2:00:18 PM

Social Media 101: How To Use Storytelling

Ah, the art of storytelling. Luckily for marketers, this act can extend to advertising too. Great ads have the ability to convey the same message as a good story. You know... one that has a beginning, middle, and end. The most interesting part is that storytelling within ads will almost always consist of a different style when it comes to the delivery.

Should You Leave Facebook or Stick It Out?

Danielle Elliott Dec 4, 2018 2:00:30 PM

Should You Leave Facebook or Stick It Out?

Facebook has made things a little difficult for marketers. First, there was free earned media. Then there were paid ads as a way to attract and engage millions of followers. But now they've created restricted access. Facebook has systematically reduced access to a brand's fanbase back in 2012. That's when they restricted a brand's organic reach to about 16 percent. And in 2013, the restricted it even more. A recent study shows that around 2% of a brand's fanbase actually see brands posts. A lot of marketers assume that brand reach will soon be down to zero.

Brands Are Saying Adios To Snapchat and Hello To Instagram Stories

Danielle Elliott Nov 29, 2018 2:00:29 PM

Why Brands Are Saying Adios To Snapchat and Hello To Instagram Stories

It's been almost three years since Instagram launched their stories feature. Back then Snapchat had already been the leader when it came to ephemeral (disappearing) content. But back in 2017, Snapchat when their IPO hit the public, their user growth hit a wall. This was when Instagram Stories' user growth reached a rapid increase. Now, in 2018 they're holding steady at over 400 million users! This is double the amount of Snapchat users.

Everything You Need To Know About Instagram Engagement

Danielle Elliott Nov 28, 2018 2:00:34 PM

Everything You Need To Know About Instagram Engagement

Back in 2016, Instagram implemented a new algorithm. Surprisingly, the algorithm actually delivers one of the most consistently relevant content compared to other social media platforms. However, this switch wasn't well-received by its users. In fact, it led to Instagram users only seeing about 90% of their friends' posts. Which is definitely a good thing, because prior to the update they were missing 50%!

How To Improve Your Branding On Instagram

Danielle Elliott Nov 27, 2018 2:00:51 PM

How To Improve Your Branding On Instagram

By now, we all know that the best social media strategies are ones that have consistent follower growth, engagement, and likes/clicks. And Instagram is one of the best platforms to quickly achieve this! Building your brand on Instagram doesn't have to be difficult. When you compare it to SEO, it really is one of the best ways to compete against bigger brands.