If you didn't already know, Evergreen content does matter. It's also something that you can leverage within your marketing strategy. Because the best type of content is the type that stays relevant and drives traffic long after. And if you aren't sure what "evergreen content" even is - we're starting at the very beginning for you. We're even going to share some of the best ways to approach content generation and how to make it work for your business.
I'm going to honest here for a second... content can make or break your brand. The type of content you create has to help you connect with your audience, build a positive brand association, and increase revenue for your company. If your content is offensive or inappropriate (even out of touch) it can give your brand a bad rap and actually scare off customers. So how do you make sure your audience shares the content you create?
Facebook has cut back on a lot of ad formats that brands can promote. This is their attempt to make Facebook advertising more effective and as a result, has put restrictions in place. These restrictions remove the ability for brands to take any post published on their Pages and pay Facebook to promote them. Boosting these ads will make it so they show up in newsfeeds. But here's the thing, Facebook is incredibly specific about what those promoted posts include. Today, we'll take a look at the ad formats that have been retired and what you can do instead.
PPC (pay per click) advertising is a highly targeted marketing tool that's incredibly effective. However you need to understand what works for you. Thankfully there are certain metrics you need to track, as well as formulas you need to know in order to calculate the true value of your PPC efforts. The two most important formulas you need are Cost Per Click and Return On Investment. There are two related formulas that will give you a better understanding of your pay per click performance.
E-commerce platforms help modern businesses thrive. Without them, online shopping wouldn't exist. Whenever you start an e-commerce site, the first things you need to decide on is whether or not to use a hosted or self-hosted e-commerce platform. Granted they are pros and cons, on top of a variety of reasons to choose one on the other. Naturally, the choice comes down to what sounds best for your business - but it never hurt anyone to do a little pro and cons list. Right?
You might have already heard of PPC campaigns, but granted there are some of you out there that hasn't. And that's okay. Today we're going to talk about what a PPC campaign is and how to run a successful on. PPC (also known as pay per click advertising) is essential when it comes to a comprehensive search engine optimization strategy. A lot of brands use this form of advertising because it brings them immediate results. And honestly, who doesn't love that?
Are you ready for an insane number? Google handles 63,000 searches a second - that's 3.8 million searches a minute! Pretty crazy, huh? With all the importance of search rankings, you need to make sure that your website is listed and most importantly, ranks well. But how do you make sure that your site gets to the top of the list? The secret is structured data. Today we'll talk about how you can create better content, improve your search engine ranking AND gain a competitive edge.
If you're looking for something to add to your site to boost conversions, landing pages are the perfect things. The average landing page has a conversion rate of 2.35%. What's even more astonishing is that the top 25% are actually converting at a rate of 5.31% or higher. With this opportunity to convert, it's incredibly important to optimize your landing page in order to get the most out of them.
The marketing industry has been making a shift to digital for a while now. In fact, the digitization has led to an increased demand for personalized consumer experiences. But it can be difficult to make the transition from traditional marketing to a digital one. And with all the new technologies it can seem even more overwhelming. Best practices and platforms can shift quickly which can leave even the most experienced marketer confused. Granted this ever-changing environment can feel like a negative thing. But when it comes to digital marketing there are a lot more opportunities that can work wonders for your brand.