Maybe you're a brand that sells a particular product or a long-term service. Regardless of what you're selling, customer retention really is the top priority. After all, you've spent a lot of time and money to persuade people to buy your product. If retention isn't #1 on your list, you're really throwing all that time and money right into the trash. Every customer becomes a valuable asset - whether it's based on referrals or repeat purchases.
Hello and welcome to the digital world! As you know, we are a society driven by digital technology. And a lot of things has changed because of it. Especially digital marketing. Digital marketing has an incredible impact on people's interactions, work, purchases, and even their everyday life. It affects our habits and can even lead us to make specific decisions. Therefore companies need to have a strong hold on how to utilize this digital universe. If they don't, they'll falter behind. Digital marketing truly is the best way to maximize a brand's awareness and impact.
We all know it. In fact, it's something we all expect. And it's that the digital world is always changing. Therefore it's necessary for marketing teams to come up with flexible strategies that change as well. Trends and new developments make marketing unique and it's important to find the best way to optimize it. It's no longer abnormal for a brand to not have a defined digital strategy that's separate from the marketing strategy. Marketing is now digital and it really does change how things are done.
I'm sure you've heard the phrase "evergreen content" before. Especially if you deal with content marketing, SEO, or honestly any kind of web marketing. Or maybe you've been told that your site needs to have this type of content in order to thrive. So what exactly is evergreen content and why are they so good for Search Engine Optimization? Today we're going to take a look at the basics of evergreen content, how to write one, and why incorporating them into your blog strategy is essential to any content marketing strategy.
The subject line of an email might seem like a minor detail. Especially when you consider the overall scheme of your email marketing. But this seemingly "minor detail" can make or break any email campaign. Here's the thing, your email needs to add value to the customer's experience and deliver the right message every single time. Once you get the basics out of the way, it's time to focus on the email subject line.
Are you ready for the General Data Protection Regulation (GDPR)? It starts soon, which means that every entity that process personal information needs to be ready for it. If you aren't aware of what the GDPR is all about, you're in luck. This article will cover everything you need to know about general data protection regulations. We'll also give you a glimpse into what GDPR actually is and if it applies to you or not. We're even going to discuss how it affects data processing and what your business can do to comply.
Web search is by far one of the most powerful tools out there. Practically everyone uses Google to learn new things or to find solutions. Now if you're an online business or a local business chances are that people are actively looking for you. This might lead you to wonder what is best for your business, SEO vs SEM. As of 2017, the number of daily searches worldwide is over six billion. Like most technology, online search is growing fast and evolving over time. This means that there's a lot of opportunity for businesses of all sizes to reach out to their target audience and actually connect with them.
There are a ton of ways to segment and customize your messaging to your subscribers and emails are a great way to reach them. In fact, it's still one of the best ways to get a significant ROI for your business. In order to create an effective email marketing campaign, you need to focus on improving your key metrics. These metrics include open rate, clickthrough rate (CTR) and conversion rate. However, there are hidden metrics that will definitely give you more of an edge.
So how do you know when it's time to re-design your website? This list is sure to blow your mind. Especially if you discover some signs that apply to your website. Fingers crossed that it isn't a lot. Here's the thing every brand needs an effective website. It's your corner of the online universe and where a lot of your online marketing takes place. Without an effective website, you'll never see the proper results when it comes to any online advertising campaign. So, let's take a look at the signs for when it's time to spring for that website redesign.
Email marketing is a great way to reach current customers outside the realm of social media. I mean, let's face it, there are some out there who aren't on Instagram or Twitter. Email is a great way to remind your customers of who you are and what you have to offer. It's also a unique way to add value to their lives, even when they aren't making a purchase. As with most marketing, tracking your success is crucial when it comes to improving your efforts.