When it comes to creating an epic video marketing campaign, a lot of things need to fall into place. There's a lot that goes into it, but it's definitely worth it. Video marketing is a highly effective way to get leads to actually engage with your brand. In fact, 45% of people watch videos online every day so it only makes sense that video marketing has become a favorite in the world of digital marketing. Today we're going to focus on how you can measure the success of your video, increase engagement and reduce costs.
Posts by Danielle Elliott:
Social selling just might be the best way to engage with future buyers. Especially when it comes to B2B companies. Consumers use social media in a way that greatly affects their buying decision. Now that social media has evolved from a marketing channel into a powerful lead generation it has becomes the perfect sales pipeline tool. And it makes sense because social selling strategies can create better engagement and build relationships with potential customers.
Brands can truly benefit from being on social media. We've talked about it a lot here before and today we're going to dive into how to increase sales with it. Brands who use social selling in their marketing strategy will be ahead of the curve when it comes to brands that don't. The ones that do have a unique opportunity to build brand awareness with potential customers before they even enter the online sales funnel.
A cohesive customer journey is incredibly important for the success of any brand. With an accurate customer journey map, you are more likely to provide a more consistent and streamlined process for your customers. It also has the ability to transform the online customer journey into a visual method that digital marketers can use to their advantage. So in order to streamline your customer experience, it's in your best interest to create a customer journey map that suits your brand AND your customers.
Maybe you're a brand that sells a particular product or a long-term service. Regardless of what you're selling, customer retention really is the top priority. After all, you've spent a lot of time and money to persuade people to buy your product. If retention isn't #1 on your list, you're really throwing all that time and money right into the trash. Every customer becomes a valuable asset - whether it's based on referrals or repeat purchases.
Hello and welcome to the digital world! As you know, we are a society driven by digital technology. And a lot of things has changed because of it. Especially digital marketing. Digital marketing has an incredible impact on people's interactions, work, purchases, and even their everyday life. It affects our habits and can even lead us to make specific decisions. Therefore companies need to have a strong hold on how to utilize this digital universe. If they don't, they'll falter behind. Digital marketing truly is the best way to maximize a brand's awareness and impact.
We all know it. In fact, it's something we all expect. And it's that the digital world is always changing. Therefore it's necessary for marketing teams to come up with flexible strategies that change as well. Trends and new developments make marketing unique and it's important to find the best way to optimize it. It's no longer abnormal for a brand to not have a defined digital strategy that's separate from the marketing strategy. Marketing is now digital and it really does change how things are done.
I'm sure you've heard the phrase "evergreen content" before. Especially if you deal with content marketing, SEO, or honestly any kind of web marketing. Or maybe you've been told that your site needs to have this type of content in order to thrive. So what exactly is evergreen content and why are they so good for Search Engine Optimization? Today we're going to take a look at the basics of evergreen content, how to write one, and why incorporating them into your blog strategy is essential to any content marketing strategy.
The subject line of an email might seem like a minor detail. Especially when you consider the overall scheme of your email marketing. But this seemingly "minor detail" can make or break any email campaign. Here's the thing, your email needs to add value to the customer's experience and deliver the right message every single time. Once you get the basics out of the way, it's time to focus on the email subject line.