Section 5 Media Marketing Blog

The Section 5 Media Digital Marketing Blog. Learn to grow and thrive using our online resources.

Posts by Danielle Elliott:

SEM vs SEO: Which One Is Better for Your Business?

Danielle Elliott Apr 26, 2018 2:00:46 PM

Web search is by far one of the most powerful tools out there. Practically everyone uses Google to learn new things or to find solutions. Now if you're an online business or a local business chances are that people are actively looking for you. This might lead you to wonder what is best for your business, SEO vs SEM. As of 2017, the number of daily searches worldwide is over six billion. Like most technology, online search is growing fast and evolving over time. This means that there's a lot of opportunity for businesses of all sizes to reach out to their target audience and actually connect with them.

Creating An Effective Marketing Email

Danielle Elliott Apr 24, 2018 2:00:51 PM

Creating An Effective Marketing Email

There are a ton of ways to segment and customize your messaging to your subscribers and emails are a great way to reach them. In fact, it's still one of the best ways to get a significant ROI for your business. In order to create an effective email marketing campaign, you need to focus on improving your key metrics. These metrics include open rate, clickthrough rate (CTR) and conversion rate. However, there are hidden metrics that will definitely give you more of an edge.

How Social Media Can Grow Your Email List

Danielle Elliott Apr 19, 2018 2:00:25 PM

How Social Media Can Grow Your Email ListSocial media platforms are a great way to get engagement, but if you have an email list, your end goal should be building it up with prospects. This is where social media can help. You can always use your social media marketing campaigns as a way to engage with people. But the end goal is to get your audience to take the next step - ie. buy something. However, this isn't always doable with social media alone. Whenever you hit a wall between social media engagement and your audience taking the next step, you need to try another tactic. You need to start giving them more information and this starts with email. Thankfully you can actually use social media can grow your email list!

20 Signs That It's Time for A Website Redesign

Danielle Elliott Apr 12, 2018 2:00:15 PM

So how do you know when it's time to re-design your website? This list is sure to blow your mind. Especially if you discover some signs that apply to your website. Fingers crossed that it isn't a lot. Here's the thing every brand needs an effective website. It's your corner of the online universe and where a lot of your online marketing takes place. Without an effective website, you'll never see the proper results when it comes to any online advertising campaign. So, let's take a look at the signs for when it's time to spring for that website redesign.

5 Important Email Metrics You Should Be Tracking

Danielle Elliott Apr 10, 2018 2:00:21 PM

5 Important Email Metrics You Should Be Tracking

Email marketing is a great way to reach current customers outside the realm of social media. I mean, let's face it, there are some out there who aren't on Instagram or Twitter. Email is a great way to remind your customers of who you are and what you have to offer. It's also a unique way to add value to their lives, even when they aren't making a purchase. As with most marketing, tracking your success is crucial when it comes to improving your efforts.

The Ultimate Guide to Marketing with Instagram

Danielle Elliott Apr 5, 2018 2:00:27 PM

The Ultimate Guide To Marketing with Instagram

We all know how important it is to reach potential customers with a branding message they recognize. Especially if you want your brand to stay relevant and continue to grow. Otherwise, your brand might become outdated while your competitors gain more and more traction. Here's the thing: smart marketers don't let this happen. In fact, this is where social media platforms come into play. And since Instagram is a platform that's right up there with Facebook, it makes sense. Marketing with Instagram takes a little know how, so let's dive in!

Building Your Instagram Feed

Danielle Elliott Apr 3, 2018 2:00:13 PM

building your Instagram feed

A lot goes into creating an incredible Instagram profile. You have to develop the right formula; especially when it comes to your photos, how you edit them, your hashtags, and yes, even your captions. But the main thing that you need to remember is that your feed should be your own. The trick to editing your photos is to make sure that you use the same filter for each one. This will create a cohesive and visually consistent Instagram feed. And if you do it right, you'll create a feed that has the perfect feel that people will flock to again and again. Let's take a look at what it takes when it comes to building your Instagram feed.

How To Write An SEO Optimized Copy

Danielle Elliott Mar 29, 2018 2:00:26 PM
SEO

How To Write An SEO Optimized Copy

Honestly, it isn't really all that hard to make your content incredibly rich in keywords. But in order to make it shareable, it has to be high quality AND engaging. When you create readable content it needs to be SEO-friendly in order for it to succeed in search engine results. Especially on Google. This is why SEO optimized copy is the ultimate goal, no matter what your role or industry you're in. It doesn't matter if you are a larger business, a small brand, or even a blogger. Content that is rich in SEO will help get your brand out there and fast. But if you're new to this, you need a little direction. So let's dive in!

What the New AdWords Interface Means for Marketers

Danielle Elliott Mar 27, 2018 2:00:05 PM

What the New AdWords Interface Means for Marketers

AdWords has a new interface and it's deeper than just looks. The update to the existing layout is a completely new build. In fact, the new AdWords interface has a lot to offer. Google has learned quite a bit from advertiser feedback and fast-moving consumer trends. In fact, since it's last major User Interface in 2012, mobile micro-moments has made its way onto the scene. This brings me to another point, the mobile-first marketing trend is really important when it comes to the success of your digital career.