Section 5 Media Marketing Blog

The Section 5 Media Digital Marketing Blog. Learn to grow and thrive using our online resources.

Posts by Esther Ferguson:

What the Future of Office Work Looks Like

Esther Ferguson Sep 3, 2020 4:21:13 PM
What the Future of Office Work Looks Like


Almost everyone, besides specific essential workers, have had a taste of what remote work looks like this year. Many office workers have had to adapt to the new normal that COVID-19 has brought with it, but working remotely began long before the virus's onset. 

Why You Need To Create A Blog for Your Home Services Website

Esther Ferguson Aug 17, 2020 10:31:12 AM
Why You Need To Create A Blog for Your Home Services Website

Today, a considerable number of people seek home services on the internet. If you run a business that delivers these services, it is imperative to enhance your online visibility and let customers find you. There are several ways of boosting online visibility, and blogging is one of the most important ones. With the onset of social media, video advertising, and PPC, among others, it is easy to forget about legacy methods of digital marketing such as blogging. Well, it is still useful amidst the recent changes, and you may want to have a solid one on your home services website.

How Data Can Supercharge Your Marketing Strategy

Esther Ferguson Jun 3, 2020 12:40:12 PM
How Data Can Supercharge Your Marketing Strategy

By harnessing the power of data, 21st-century marketers can achieve the kinds of results and insights that they could only have dreamed of a decade ago. With data on their side, the only limit on what marketers can achieve is their own imaginations. Data-driven campaigns can be laser-focused on a specific goal and can enable businesses to achieve far more with much less. Here’s everything you need to know about data-driven marketing.

How UX Affects Your Digital Marketing

Esther Ferguson Nov 1, 2019 8:43:30 AM

If you are making a significant investment in your digital marketing campaigns but not making a similar investment in your UX (user experience) strategy, then you may well be losing not only visitors but also money. It is actually more cost-efficient to convert your existing audience (into action takers) than it is to spend more money on more traffic before you’ve really worked on your UX housekeeping.

Key Software for Digital Marketing Success

Esther Ferguson Oct 29, 2019 10:04:38 AM

Marketing has changed a lot since the start of the 20th century, getting ever more effective and powerful. The biggest change in the past 30 years has been the move to digital marketing, and the most significant change in the past 20 years documents the creation of software that can greatly enhance the success of digital marketing campaigns and techniques.