By harnessing the power of data, 21st-century marketers can achieve the kinds of results and insights that they could only have dreamed of a decade ago. With data on their side, the only limit on what marketers can achieve is their own imaginations. Data-driven campaigns can be laser-focused on a specific goal and can enable businesses to achieve far more with much less. Here’s everything you need to know about data-driven marketing.
Posts by Esther Ferguson:
If you are making a significant investment in your digital marketing campaigns but not making a similar investment in your UX (user experience) strategy, then you may well be losing not only visitors but also money. It is actually more cost-efficient to convert your existing audience (into action takers) than it is to spend more money on more traffic before you’ve really worked on your UX housekeeping.
Marketing has changed a lot since the start of the 20th century, getting ever more effective and powerful. The biggest change in the past 30 years has been the move to digital marketing, and the most significant change in the past 20 years documents the creation of software that can greatly enhance the success of digital marketing campaigns and techniques.