Section 5 Media Marketing Blog

The Section 5 Media Digital Marketing Blog. Learn to grow and thrive using our online resources.

Posts by Jerrold Pedraza:

The importance of having a strong corporate online presence – and how social media can help

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Jerrold Pedraza Apr 27, 2021 10:04:47 PM
The importance of having a strong corporate online presence – and how social media can help

There’s little doubt the impact the internet has had on the world of business and commerce. Since the first web page was published by Tim Berners-Lee back in August 1991, the web has developed to influence all areas of modern life – everything from how we shop to how we watch media and search for information.

These days, the internet allows companies to operate on a global stage, reaching out to clients 24/7/365 in far-flung nations around the world. The web has also birthed some of our largest, most powerful firms with the likes of Google, Netflix and Amazon becoming household names and transforming the online experience.

How To Appeal To Your Target Customer

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Jerrold Pedraza Apr 27, 2021 9:59:14 PM
How To Appeal To Your Target Customer

It is impossible to find success in business without finding ways to appeal to your target customer, especially in a time when competition is fierce online. Customers will always gravitate towards the brands that they find appealing and align with their own ideals, so how can you go about doing this? There are many effective strategies for appealing to your target customer and you should find that combining a few of these can have a powerful impact on your business and help you to reach new heights. So, if you are a new business or an established one looking for a better connection with your customers, read on for a few of the best strategies to try.

7 Different Marketing Channels That You Can Use

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Jerrold Pedraza Apr 20, 2021 8:00:00 AM
7 Different Marketing Channels That You Can Use

So you've just launched your product into the world and are wondering how best to promote it to the widest possible selection of people? Well, you have found yourself in the right place, as this guide will show you that there are a wide variety of different marketing channels that you can employ when it comes to getting the word out there. This is true whether you are a new start-up or an established business, giving you the necessary tools in order to be a success. Read on now to learn all about it.

6 Ways Good Design Can Make Or Break A Campaign

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Jerrold Pedraza Apr 18, 2021 8:57:00 AM
6 Ways Good Design Can Make Or Break A Campaign

It is the elephant in the room or perhaps, more accurately, the elephant on the screen in any marketing meeting these days, and something that many teams are still trying to figure out between them. Exactly how do we tackle the design for this product or campaign, and who are we trying to please?

8 SEO Tips for Startups

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Jerrold Pedraza Apr 16, 2021 10:00:00 AM
8 SEO Tips for Startups

As a budding entrepreneur and startup focused on building and growing their company, you may not have given much thought to keywords and online optimization just yet. You may have built a professional and engaging website without thinking about SEO measures to implement, or you may be planning some fun and engaging social media posts without thinking about how you can incorporate key search terms.

5 Digital Marketing Tips to Boost Your Business Online

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Jerrold Pedraza Apr 11, 2021 4:41:00 PM
5 Digital Marketing Tips to Boost Your Business Online

Having a solid online presence as a business is more important than ever. The majority of people use the internet and search engines when looking for answers, products, brands, and services, and with so many web pages out there, it is important to make sure yours can be found by those who need it. From SEO to virtual tradeshows, there is a multitude of ways to boost your business's online presence and make the most of the internet. Here are just a couple of ideas to get you started.

10 Golden Tips for Developing a Modern Brand

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Jerrold Pedraza Mar 29, 2021 3:00:00 PM
10 Golden Tips for Developing a Modern Brand

Brands rule the world. Apple, NIKE, Coca-Cola, Amazon – brand names are visible everywhere, from the clothes you wear to your social media feeds. Globalization and advancements in technology (just to name a couple of factors) have changed the way brands operate in the 21st century. Now, successful brands have evolved to become modern, ensuring they can satisfy the expectations of today’s consumer.