As a budding entrepreneur and startup focused on building and growing their company, you may not have given much thought to keywords and online optimization just yet. You may have built a professional and engaging website without thinking about SEO measures to implement, or you may be planning some fun and engaging social media posts without thinking about how you can incorporate key search terms.
Posts by Jerrold Pedraza:
Having a solid online presence as a business is more important than ever. The majority of people use the internet and search engines when looking for answers, products, brands, and services, and with so many web pages out there, it is important to make sure yours can be found by those who need it. From SEO to virtual tradeshows, there is a multitude of ways to boost your business's online presence and make the most of the internet. Here are just a couple of ideas to get you started.
Brands rule the world. Apple, NIKE, Coca-Cola, Amazon – brand names are visible everywhere, from the clothes you wear to your social media feeds. Globalization and advancements in technology (just to name a couple of factors) have changed the way brands operate in the 21st century. Now, successful brands have evolved to become modern, ensuring they can satisfy the expectations of today’s consumer.
Nonprofit organizations do some fantastic work, but they do always have a huge challenge when it comes to financing. Nonprofits need to find ways to raise funds to cover their various costs, whether this is a school, political party, church, charity, sports team, or any other type of nonprofit. So, what are a few of the best ways for a nonprofit to raise funds? There are many excellent strategies to try, and combining a few of these should help you to hit your targets while also raising awareness about your organization too. Read on for a few of the best strategies to try.
Your brand is a powerful tool and can be thought of as indistinguishable from the company itself. Because of this, it is very important to ensure a positive relationship between your brand and your consumers. There are a number of ways you can improve your business’s professional reputation. A handful of the most useful methods are covered here.
They say the customer is always right, so if they’re not happy with your online store, it’s important that you try and improve it as soon as possible. If not, then they can access another online store in seconds, no matter where in the country they are. Here are five things that can irritate online customers and what you can do to fix them.
Content marketing is an amazing way to reach your target audience and get people engaging with your business. However, it’s not as easy as just putting up a blog and watching the customer roll in.
When it comes to providing excellent customer service, things are done a little differently over the phone when compared to in person. For example, when engaging with customers in real life, they can see your facial expressions, put a face to the business, and may be more understanding of the situation.
Your customers are everything. Without them, you don’t have a business. It can take a long time for a growing business to connect with its target market and build an offering that appeals to the right people. Building customer loyalty takes dedication, and when you’ve put so much strategy and planning into gaining customers in the first place, you want to retain them.