The Uncle Sam US Army recruitment poster is perhaps one of the most iconic and eye-catching ‘marketing’ strategies familiar with adults who came of age in the 20th century. Yet its message still resonates today, especially among marketers, since it’s a campaign that captures attention and offers great storytelling.
In its short 30-year history, the Internet has evolved tremendously. From its humble text-only beginnings back in 1991, the web has grown and transformed to become an essential part of our everyday lives.
COVID 19 UPDATE - So...we needed to re-visit the original article we were writing since we are publishing this in 2020 now and we are in the middle of a pandemic that doesn't have a clear end in site. We have seen first hand the impact that this has had on many of the companies we work with and the ones that were in a place to weather the storm, and cautiously I say even thrive in the current scenario. Adding ecommerce to your businesses has been an inevitable shift that companies have already been benefiting from, and those that already had some basics in place were in a much better place the day the lockdown orders started coming down. How does your business survive?
Google’s exact ranking algorithm is a closely guarded business secret. But thanks to the efforts of rank-savvy experts, there exists a list of 200 factors that affect the ranking of your site. The complexity and tediousness of going over each factor is why SEO marketing services become a crucial business strategy.
All SEO strategies are focused on getting the top ranks on the search engine results pages (SERPs). To do this, SEO experts and businesses try to design and develop websites that are in line with Google’s algorithm rule book.
Landscaping can benefit from year-round professional marketing. As a seasonal business, some times of the year you will market more. But don’t be fooled into thinking that marketing only happens during top landscaping season, and don't be fooled into thinking that success just happens on it's own.
Finding your ideal employment situation takes time and effort. For many people, job hunting is just about finding any job, but it’s about finding the right job. The last thing you want to have happen is to take a job that you are unhappy with or that doesn’t offer the right salary to fit your needs. Ultimately, you won’t likely want to stay in such a job for long. This will only lead to a renewal of your job hunt, something that you surely wouldn’t be excited to experience again so soon.
Trade shows are an excellent way for you to build a client base and get the word out about your business or product. There is also ample opportunity to meet others in your industry and build your professional network, something that can definitely come in handy as your business grows. You stand to gain so much from having a successful experience at a trade show, you want to ensure that you are prepared for the event so that you can take full advantage of all the potential benefits.
With millions of people using the internet on a daily basis, it is scary to think that almost everyone is exposed to viruses, malware and hacking scandals that could cause personal and professional jeopardy. Businesses, in particular, must pay extra attention to the damages caused by cyber threats and should educate all employees about the most common risks.
With the number of recorded hacks escalating in recent times, businesses are more vulnerable than ever before to this type of threat. It would be well worth getting to grips with the main areas where your business could be susceptible to suspicious activity and how to take the necessary actions to keep your company safe.
Handling the responsibilities of a business is tough for anybody – even the most seasoned professionals. Whether approaching the task as an entrepreneur or an individual with a history of business management, there are a plethora of tasks that must be juggled effectively on a day-to-day basis.