While 2020 has presented many unique challenges, 2021 looks set to only add to the turmoil of an ever-changing digital marketing landscape. There have been some stand-out trends in the sector this year, but it's clear that doubling-down is set to be the key to digital marketing success in 2021. Making sure that all of your current marketing strategies are as finely-tuned and as impactful as possible is going to become the main target for marketers in the next quarter, rather than the usual changes of adopting new technologies. If you're looking ahead at what to expect from your digital marketing team in 2021, here are the key trends to expect and how to better utilize them for better business management.
Posts by Rebecca Clay:
If you hold a successful networking event, it can be one of the most valuable investments your business can make all year. Not only will you meet new contacts that you can do business with, but you’re also promoting your business in an extremely positive light. If you plan your event carefully, it’ll show people that your business has a keen eye for detail. If you provide them with high-quality food, drink and entertainment, it’ll show them that you have high standards. Most importantly, if it goes without a hitch it shows your business can be relied on and entrusted with a client’s money. All of these are qualities that every client is looking for before they sign a big contract. To make sure your event goes well, here are three common mistakes you should avoid making.
By far the most common reason for companies failing is a lack of cash flow – typically caused by excess overheads eating into profits. Every firm goes through lean times once in a while, unfortunately resulting in inevitable cutbacks. Very often, the first expense to get shelved is the marketing budget.
Amazon is the world’s largest online retailer, with over 197 million people visiting the platform each month. Amazon provides ultimate convenience, giving buyers what they want, and delivering it at record speeds. Selling your products on Amazon means having the potential to access a huge buyer’s market, but only if you market your products correctly. With around 353 million products currently sold on Amazon, the competition is fierce. So how can you stand out?
Many key areas need attention when running a small business, and these areas must be given the attention that they need to succeed. One of the most important areas, especially early on, is digital marketing which is essential for businesses in every industry and will have a direct impact on the success that you find. There are numerous reasons why digital marketing is so valuable and being aware of these will hopefully encourage you to invest enough money into this area which could take your brand to new heights. Read on to see why this is so essential:
With innumerable options out there all promising different benefits, choosing the right way to market a business can be daunting, to say the least. This is especially true for those fledgling businesses that don’t have a large budget to burn through. One of the best ways of ensuring a marketing budget is being put to the best use is through target marketing. This type of strategy breaks down a larger market into smaller segments, concentrating on a specific customer group or target audience.
Recruitment should be a key focus of any business. A skilled team will be more productive and help you drive growth and increase profits within your company, whereas hiring unskilled or inexperienced staff can have a detrimental effect on your business and lead to high staff turnover and financial losses. Fortunately, there are various tactics to help you attract and retain the best candidates. Every manager should invest in the recruitment process to hire a winning team for their organization. With this in mind, here is some useful advice on how to create an effective recruitment strategy:
When it comes to capturing market share, driving up profits, and encouraging your business to grow, you will need technology by your side to really make the most of your enterprise’s offerings. Without digital technology fused with your every process and system, you’ll be languishing behind your competition within your market, and you’ll be unable to compete on the price point of those companies that have streamlined with the use of technology. As such, digital solutions can help your business prosper like never before – and six of the best are shared with business owners and startup entrepreneurs below.
Thanks to incredible advancements in smart technology, the dream of being able to launch, start and run a business effectively from a remote location is no longer just a dream: it has become a reality. Running a business from home has become a way of life for millions of business owners across the globe, and the fact that is even an option is incredible.
Online security needs to be one of your top priorities as a business owner, there are no two ways about that. If it isn’t, your company could be hacked into and infected with a virus at any moment, which could then lead to all manner of complications such as you losing data and/or it being held to ransom over its safe return.