It is a reality of working in the digital marketplace that, no matter how niche your business might be, there is likely going to be someone else out there doing exactly the same thing as you. This level of international competition means that branding, specifically brand identity, has never been more important. Your brand identity has the power to completely dictate the level of success of your business. Either, your brand identity can help you to attract and form a deeper more meaningful relationship with customers, or completely repulse and deter potential clients. Building an effective brand identity might seem like an impossible prospect, but with the right know-how and understanding, it is perfectly achievable for any business.
Section 5 Media Marketing Blog
The Section 5 Media Digital Marketing Blog. Learn to grow and thrive using our online resources.
Posts by Rebecca Clay:
Starting a new business is exciting but it can also be anxiety-inducing. While traveling the road before you is certainly something to feel excited about, the uncertainty of the future can also bring its own mixed emotions, especially when you know that you will be competing against larger, more established businesses. It can seem hopeless, especially when you start to think about how you are going to go about drawing in fresh customers, working from the ground up. However, the fact that you are a small, new business in a sea of more established names is actually something that you can turn to your advantage.
Direct mail marketing isn't on the top of any marketer's priority list these days. But like the in-person shopping experience, direct mail isn't completely dead. In fact, the fact it's no longer the norm makes it new, fresh, and a unique tool for marketers.
If you have been thinking about starting a business, you might be excited about getting on with it. It can be a wonderful experience and offer you a lot of satisfaction to see your idea become a reality, but you need to be prepared to face a lot of challenges along the way. Starting a business is one thing, but making it a successful one is something else. To make sure you’re giving yourself the best possible chance of establishing a company that will flourish, use the tips below to help you out.
Lockdown conditions are rarely enjoyable for anybody. Not only does it often mean that you are unable to do all of the activities you would normally do for fun, but it can also mean that you’re cut off from seeing the people that you care about, which can exacerbate the former problem even further. With these two problems in tandem, it can feel like there’s nothing else to do but bide your time until conditions ease up again, and you can resume your regular hobbies. However, the amount of time that may be required to wait for that to happen is uncertain. Since you don’t know how long you’re going to be waiting, you might as well make use of the time you have.
When thinking about a cake business, many envision a counter full of baked goods and a back room with messy mixing bowls and frantic staff. With the prevalence of online shopping, though, cake companies don’t need a physical store to reel customers in. In fact, many customers decide to do their bakery shopping online due to the ease. If you have a knack for baking and want to earn money from your craft online, here is how.
The infinitely complex world of sport is home to some of the most passionate fans found anywhere on earth.
Are you determined to protect both your profit turnover and your brand image at all costs? If so, it is imperative that you go above and beyond to safeguard your business' data.
To find four things you must do to perform this crucial task, be sure to read on.
Digital marketing is one of the only industries that has continued its growth through 2020 and 2021. Taking your digital marketing agency to the next level is a very exciting prospect, but if you want to do it properly, it is probably rather intimidating too. While you are likely in a position where you can sustain growth slowly, getting to that next level involves taking risks, which will make you nervous about the potential for loss. The best way to mitigate your risk is to scale up properly and carefully monitor the signs that it is time to take your business to the next level and act when the time is right.
As soon as your startup begins to scale its market, the target on its back will immediately start to grow bigger and bigger. Once you make a name for yourself in your field and start turning over a healthy amount of profit, external forces will attempt to swoop in and jeopardize all of your hard work. Unfortunately, this is par for the course in the world of business.