A social media presence is pretty important. Best of all, it's essentially free marketing, with a little bit of work. So with that in mind, we thought it would be a great idea to share the best times to post on social media. Think of this post as an awesome social media cheat sheet. And since different platforms call for different requirements, we've broken things down to make it even easier. We're also sharing some great tools with you to help you maximize your time and efforts.
For now, the social media platforms we'll focus on are Facebook, Twitter, and Instagram. Let's dive in...
Facebook is a breeding ground of personal connections and brand interactions. So trying to find the perfect time can take some finesse, just like herding cats into a cardboard box. Throw in Facebook’s algorithm and this might feel even more difficult. It takes about 5 hours for your FB post to reach 75% of its engagement. Therefore you should post at least once a day, if not twice.
But be sure to make the most of your time. Because most people use Facebook on Monday-Friday. The majority of that time happens while at work, just don't tell your boss. As for what times to post, different sources say different things. We suggest using these times as a starting point and find what works best for you:
- Quick Sprout: Thursdays and Fridays, either at 1 pm for the most shares, or 3 pm for the most clicks.
- Optimizely: Mondays through Thursdays between 6 pm and 8 pm
- Hubspot: Thursdays and Fridays from 1 pm to 3 pm
With a constant stream of information, finding the best times to post is akin to rocket science. Trust us, it's not. Since the lifespan of a tweet is roughly 24 minutes, you should post up to 5 times a day. It may seem like a lot but Twitter moves super fast! Don't forget to engage with others. Also, throwing in some retweets here and there isn't a bad idea. Besides it's a great way to engage with other users and get more eyeballs to your tweets. Check out these suggestions as for when to post:
- The Huffington Post: “For maximum retweets, post at 5 pm, 12 pm, and 6 pm. Additionally, 12 pm and 6 pm also deliver higher click-through rates. The best days to Tweet for business-to-business organizations is Monday through Friday, for business-to-consumer, it’s the weekends and Wednesdays.”
- Hubspot: Between 12 pm and 3 pm from Monday to Friday, and between 5 pm and 6 pm on Wednesdays.
- Kissmetrics: Weekdays at 5 pm, where the highest percentage of Retweets occur.
Likes are the main measurement approach to Instagram posts, so you might feel pressured to get the timing right. If you're anything like me, you might have postponed posting a few photos because of it. And that's okay, but also quite comical as seen in The Instagram Post-Time Debate (which I highly recommend reading). Anyways, back to the task at hand here.
With Instagram you need to consider your audience and strategically post according to what you think their day would look like. What time are people waking up and doing their first-thing-in-the-morning Instagram scroll? Are they stay at home moms? Do they work full-time? Where do they live? Consider your target audience's downtime (like between meals, commute times, before bed) when choosing the perfect time.
But please don't post more than 3 times a day. Seriously, don't be that person. Try to keep your posts to 1-2 times a day. Unless it's really awesome, like a bunny eating a taco or something. Here are some great posting times:
- Hubspot: Anytime from Monday to Thursday except from 3 pm to 4 pm
- Latergramme: Wednesday at 5 pm and Weekdays between 6 am and 12 pm
PLANNING YOUR POST SCHEDULE
Posting 1-2 times EVERY DAY takes a lot of planning unless you are able to create engaging content on a whim every day. Even then, you'll want to have your posts planned in advance and scheduled to automatically post at certain times if you don't want to be posting during your time off. We recommend CoSchedule for this, an online service for planning and scheduling your posts across many social media sites. Read our review here: How To Plan Awesome Content: A CoSchedule Review
We don't really have access to a crystal ball here at Section 5 Media. So, be sure to use these suggestions as a guideline to help find what works best for you and your business. Think of it as a game of trial and error (no, not thrones). Who knows, maybe your photos will get the most likes at 3 in the morning!
Who are we to judge? ;)
We hope this Social Media Cheat Sheet of the best times to post has been helpful and that you've found the best times to post. Let us know in the comments below what times have worked the best for you!