Take a look at any popular blog and it's can be pretty mind blowing when you take a look at all of the comments and interaction that they receive. Those popular bloggers clearly have a knack for finding and growing their audience. They are skilled at getting their message out while still managing to build a devoted following. That is something that every business owners should take lessons from. Because, let's face it, being your niche's best-kept secret can become lonely at times. So here are some secrets of popular bloggers that you should know.
Secret #1: Build Relationships
Bloggers are pros at this. They use every avenue possible to build a relationship. That means you should take the time to comment on other blogs. Leave messages on Instagram photos. Share other blogger's posts and re-tweet like crazy. All of these are great ways to build relationships. Construct a game plan in terms of building relationships with your customers. Try and connect with at least 5 people a day. I know that may sound like a lot, but when you think about it, it is totally doable. Use your favorite social network as a way that is not only truly helpful, but shows your true personality as well.
Secret #2: Don't Be Afraid To Draw Lines
Strong brands need to obey this simple rule. Bloggers have a knack for knowing who they are and who they are not. This realization is crucial. Brands need to know what they will and will not stand for. If something doesn't feel right, don't be afraid to speak your mind. It doesn't hurt to share your values and ideas. This consistency creates stronger brands simply because they are well-defined. Try and ask yourself, "What do I want my customers to know? What do I want my customers to feel?". Take actions on these answers and your customers will thank you for it. You and your blog are your brand, you need to keep its identity consistent. For some tips on how to do that, check out this post: How To Design the Ultimate Brand Identity
Secret #3: Go Where the Conversation Is
Popular bloggers don't exist solely in their own bubble. They reach out for to others in the form of guest posts and collaborations. Instead of trying to create a conversation on your own website and through your social media networks - go where it's already happening. Finding these ongoing conversations is a great place to show support for others while still being a subtle ambassador for your brand. If you spot like minded people, start contributing your ideas and opinions. Check out these 7 tactics on how to garner even more popularity.
Secret #4: Write About Everything
Popular bloggers are excellent at writing about everything in regards to their niche. The main aspect here is to remember that they typically do follow up posts. Why do they do this? Because there is always new information to be shared. What business owners tend to forget is that you can honestly do this for ANY niche imaginable. All you need is 5 minutes of brainstorming and blogging will become easier over time. Go through your blog archives and pinpoint your favorite topic(s). Then for your next post, think about writing a different take on that same subject. Unlikely topics can be connected in order to create new, fresh posts. However, don't make the mistake of choosing the wrong topic.
Secret #5: Stick to The Plan - No Matter What
Let's face it. Creating a content plan really isn't the hard part, it's sticking to it that is. But please, don't second guess your content plan. Instead see where it takes you. Sometimes you might write a post and it transforms, or spurs on more ideas for future posts. Let it happen naturally and always stay true to your voice and niche. Popular bloggers stick to their plan - even when writing becomes frustrating. Practice patience, focus on one thing at a time and you'll be amazed as it all adds up to something incredible. You can use a service like CoSchedule to help you plan out your posts and keep track of them across your blog and your social media accounts. Check out our review of it here: How to Plan Awesome Content: A CoSchedule Review
We hope these blogger secrets help! Let us know what secret you think we left out. Leave it in the comments below, so we can discuss.