Build Your Brand and Stand Out

A Guide to Building an Effective Brand Identity

Rebecca Clay June 8, 2021 No Comments

It is a reality of working in the digital marketplace that, no matter how niche your business might be, there is likely going to be someone else out there doing [...]

A Branding Guide: 6 Reasons Why You Should Invest in Promotional Products

Josh May 27, 2021 No Comments

Are you determined to increase your business’s brand awareness? Do you want to make more people familiar with the services that you provide? If so, you should seriously consider investing [...]

The importance of having a strong corporate online presence – and how social media can help

Josh April 28, 2021 No Comments

There’s little doubt the impact the internet has had on the world of business and commerce. Since the first web page was published by Tim Berners-Lee back in August 1991, [...]

6 Ways Good Design Can Make Or Break A Campaign

Josh April 18, 2021 No Comments

It is the elephant in the room or perhaps, more accurately, the elephant on the screen in any marketing meeting these days, and something that many teams are still trying [...]

10 Golden Tips for Developing a Modern Brand

Josh March 29, 2021 No Comments

Brands rule the world. Apple, NIKE, Coca-Cola, Amazon – brand names are visible everywhere, from the clothes you wear to your social media feeds. Globalization and advancements in technology (just [...]

11 Networking Tips for Businesses

Josh February 23, 2021 No Comments

Networking is essential for growing a business. It strengthens connections, provides access to advice and increases business visibility. While this is common knowledge, the talent of gaining great results from [...]

Grow Your Brand: How to Celebrate a Company Anniversary

Rebecca Clay January 18, 2021 No Comments

Companies should never ignore a milestone anniversary, as longevity is a testament to its quality and success. If your business is heading towards its 10th, 20th, or 100th year, you [...]

3 mistakes to avoid when organizing a networking event

Rebecca Clay November 6, 2020 No Comments

If you hold a successful networking event, it can be one of the most valuable investments your business can make all year. Not only will you meet new contacts that [...]

How Data Can Supercharge Your Marketing Strategy

Esther Ferguson June 3, 2020 No Comments

By harnessing the power of data, 21st-century marketers can achieve the kinds of results and insights that they could only have dreamed of a decade ago. With data on their [...]

Tips for Having a Successful Trade Show Experience

Josh Wendt May 25, 2020 No Comments

Trade shows are an excellent way for you to build a client base and get the word out about your business or product. There is also ample opportunity to meet [...]

How To Improve Your Home Inspector Business’s Reputation

Josh Wendt March 3, 2020 No Comments

Brand reputation is important in every industry, but particularly the home inspection industry. It is essential that you develop your reputation as a trustworthy, experienced, and expert home inspector so [...]

The Pros & Cons Of Using An SEO Agency In 2020

Josh Wendt January 8, 2020 No Comments

Are search engine optimization agencies worth hiring in 2020? To find out the answer to that question, you’ll want to learn about the pros and cons of using an SEO [...]

6 Ways Big Data Can Improve Employee Performance

Josh Wendt November 25, 2019 No Comments

If you haven’t already adopted Big Data Analytics to help improve your employees’ performance, don’t worry, it is never too late to embrace this new and highly effective technology.

How Extreme Personalization Can Work for Brands

Danielle Elliott December 6, 2018 No Comments

When was the last time you received a super personalized email from a brand? One that makes suggestions based on your preferences or previous purchases… chances are, well, never. For [...]

How To Increase Your Conversions With Dynamic Content

Danielle Elliott November 22, 2018 No Comments

Marketing has a lot of moving parts, but when it comes down to it, there are some core concepts to it. And relevancy and personalization are some of the most-implemented [...]

Customer Insights: 7 Top Tools To Use

Danielle Elliott November 20, 2018 No Comments

Content strategies have one function, and one function only, to gain valuable insights into customer behavior. Customer insights are an essential part of any highly-effective content. The main goal is to [...]

E-Books As A Marketing Strategy

Danielle Elliott October 30, 2018 No Comments

Ebooks are a great way to create shareable content that can entice others, which is why they are a great addition to any concrete marketing strategy. But why does this [...]

Mobile-Friendly Content & How To Create It

Danielle Elliott October 9, 2018 No Comments

Cat’s out of the bag, mobile traffic is continually on the rise. But you probably knew that already. According to Statista (2016), 43% of all website traffic worldwide is generated through [...]

The Beginner’s Guide To Evergreen Content

Danielle Elliott September 20, 2018 No Comments

If you didn’t already know, Evergreen content does matter. It’s also something that you can leverage within your marketing strategy. Because the best type of content is the type that stays [...]

How To Create Shareable Content

Danielle Elliott September 18, 2018 No Comments

I’m going to honest here for a second… content can make or break your brand. The type of content you create has to help you connect with your audience, build [...]

B2B 101: Business To Business Marketing

Danielle Elliott June 21, 2018 No Comments

How To Get the Most Out of Customer Journey Mapping

Danielle Elliott June 14, 2018 No Comments

A cohesive customer journey is incredibly important for the success of any brand. With an accurate customer journey map, you are more likely to provide a more consistent and streamlined process [...]

How Digital Has Changed Business Forever

Danielle Elliott May 31, 2018 No Comments

Hello and welcome to the digital world! As you know, we are a society driven by digital technology. And a lot of things has changed because of it. Especially digital [...]

What Is Evergreen Content and Why Does It Matter?

Danielle Elliott May 17, 2018 No Comments

I’m sure you’ve heard the phrase “evergreen content” before. Especially if you deal with content marketing, SEO, or honestly any kind of web marketing. Or maybe you’ve been told that [...]

An Uncommon Google Analytics Report That Will Increase Your Blog’s Traffic

Danielle Elliott March 22, 2018 No Comments

Search engine optimization is a lot like a Rubix cube. You have to get the pieces just right to succeed at it. But the thing with SEO is that it is a field [...]

Learn How To Run A Successful UGC Hashtag Contest

Danielle Elliott February 27, 2018 No Comments

Are you looking for an easy way to build a bigger following on social media?. One of the best ways to do this is to collect UGC (user-generated content) as [...]

How To Optimize Your LinkedIn Profile

Danielle Elliott February 22, 2018 No Comments

Does your brand have a LinkedIn profile? More often than not, the answer is no. In fact, a lot of brands are missing the boat by not having a LinkedIn [...]

How You Can Make Money With Your Blog

Danielle Elliott January 17, 2018 No Comments

Have you ever wondered about whether or not you can actually make money off of your blog? If so, this post is for you! If you’ve daydreamed about monetizing your blog, [...]

LinkedIn for Small Businesses and Bloggers

Danielle Elliott November 2, 2017 No Comments

Did you know that over 340 million people (and 4 million companies) are active on LinkedIn? That’s a lot, right? Another thing you may not know is that LinkedIn is [...]

Content Marketing Mistakes & How To Do It Right

Danielle Elliott September 28, 2017 No Comments

Content marketing is a serious deal and thankfully there a few ways to go about it. But when it comes down to it, you have to do it right. Don’t [...]

Killer Tactics for Inbound Marketing and How To Succeed

Danielle Elliott September 21, 2017 No Comments

There’s nothing more important to the success of your business than inbound marketing. However, there are a few dimensions to inbound marketing is concerned. For example, you need to learn [...]

Mobile Marketing and How To Improve Your Traffic

Danielle Elliott August 31, 2017 No Comments

Mobile devices are growing and so is their usage. There is a huge number of people who use mobile devices to connect with businesses. Therefore it’s important to put more [...]

How Content Marketing Helps Your Business

Danielle Elliott August 24, 2017 No Comments

Content marketing is a pretty great tactic for marketers. If done properly, it can lead to some killer results. It’s obvious that the advent of social media has truly changed [...]

After You Publish – the Ultimate Blog Post Checklist

Danielle Elliott June 1, 2017 No Comments

Any blogger worth their salt has a killer checklist of what they need to do before AND after they publish a post. This is because, as a blogger, you need [...]

75 Different Types of Blog Posts

Danielle Elliott May 18, 2017 No Comments

Blog posts are essential when it comes to killer SEO (search engine optimization). But sometimes coming up with an idea for a blog post can be an arduous task. However, [...]

How To Start A Blog: Guide for 2017

Danielle Elliott May 4, 2017 No Comments

Starting n epic blog doesn’t have to be hard and there are a lot of benefits starting one too. Awhile ago we discussed how a blog can actually HELP your [...]

The Most Essential Tips for WordPress Beginners

Danielle Elliott February 22, 2017 No Comments

WordPress is great, but that doesn’t mean that it can’t be better. With the right knowledge how you can really make your site everything you want it to be and [...]

A Crash Course in Branding: Why Words Matter

Danielle Elliott January 5, 2017 No Comments

When it comes to branding, words matter. When someone sees your site for the first time they’re met with colors, fonts and images. The first reaction essentially sets the tone [...]

How To Choose the Perfect Name for Your Business

Danielle Elliott December 15, 2016 No Comments

Sometimes it can be difficult when it comes to choosing a name for your business. However, sometimes you might be looking for a re-brand. It’s definitely not a decision that [...]

Branding vs Brand Identity and Why It Matters

Danielle Elliott November 21, 2016 No Comments

A lot of times branding and brand identity appear to be the same thing, when in actuality they aren’t. That’s not to say that they don’t work together though. Creating [...]

Secrets of Bloggers That Every Business Owner Should Know

Danielle Elliott October 10, 2016 No Comments

Take a look at any popular blog and it’s can be pretty mind blowing when you take a look at all of the comments and interaction that they receive. Those [...]

How To Keep Your Clients Happy

Danielle Elliott October 5, 2016 No Comments

It can be a little shocking when you find out that it costs fives times more to find new customers. Especially when that cost is compared to the cost of [...]

How To Design the Ultimate Brand Identity

Danielle Elliott September 26, 2016 No Comments

We understand that creating your brand’s identity can seem difficult and, let’s be honest, a little scary. So today we’re sharing the main steps to design the ultimate identity for [...]

Creative Marketing Ideas That Will Boost Your Business

Danielle Elliott September 21, 2016 No Comments

If you’re a small business or just starting out, you probably don’t have extra money to spend on expensive advertising. And this can be a problem. Especially when bigger competitors can [...]

What You Should Do To All of Your Blog Posts

Danielle Elliott September 1, 2016 No Comments

When it comes down to it, there’s a lot that goes into writing a blog post. Both before and after you publish it. Seriously, you’re the content creator, editor, marketer [...]

How To Create A Killer Blog Post

Danielle Elliott August 26, 2016 No Comments

In our last post, we shared with you how a blog can benefit your business. There are a few things you need to take into consideration when it comes to creating [...]

Boost Your Business with an Effective Blog: A Comprehensive Guide

Danielle Elliott August 22, 2016 No Comments

Starting a blog for your business can be a great marketing tool. Like most marketing tools, blogs have a higher efficacy when used properly. Here are some great reasons why [...]

How An Awesome Blog Can Help Your Business

Danielle Elliott August 18, 2016 No Comments

A blog is a great way to connect with both current and future customers. A blog allows you to offer content specific to your brand. A business blog is essentially [...]

Is Your Marketing Solution A Problem?

Danielle Elliott August 5, 2016 No Comments

You’re in business because you provide solutions. You’ve got answers. But what if your marketing solution is your biggest problem? We’ll discuss what issues might arise and how you can [...]

SEO Tricks & Tips

Danielle Elliott July 18, 2016 No Comments

Showing up as the top result on Google is what most brands aim for. There’s no cutting corners when it comes to the game of Search Engine Optimization (SEO). However, ranking [...]

Category: Branding