Back to blog

5 Email Marketing Do’s and Don’ts You Should Know

In today’s digital landscape, competition for brand recognition and customer loyalty has never been fiercer. One way to stay top of mind with your customers is to harness the power of email marketing.

At Section 5 Media, we understand how challenging it can be to cut through the noise and make your mark. That’s why our email marketing services in Phoenix offer a simple, flexible, and cost-effective way to stand out and reach the right prospects.  

Consider these do’s and don’ts to help you maximize your email marketing efforts:  

DO: Use Powerful Subject Lines

No matter how well-written your email is, it wouldn’t make a difference if they remain unopened in people’s inboxes.

Subject lines should pique your reader’s curiosity straight off the bat. Keep your subject lines short and personal. Include the recipient’s name and always treat your subject lines as calls-to-actions.   

DON’T: Purchase an email list

There’s no guarantee that leads from a purchased list will translate to more click-throughs. Purchased leads may even find your brand annoying since they never opted to receive information from you in the first place. Instead of generating new leads, buying an email list may tarnish your image and put all your hard work to waste.   

DO: Segment your email lists

Segmenting your recipient list ensures your emails reach the right people at the right time. Remember, no two recipients are the same. Content that may appeal to a group of readers may not necessarily resonate with others.  

Segment your lists based on age, location, needs, interests, buying behavior, among others. This will help personalize the experience and generate more conversions.

data

DON’T: Ignore analytics

From click rates to spam complaints, take a look at the numbers to see how your audience interacts with your emails.  

Seeing what works and what doesn’t will help you gain a competitive edge. Simply put, if you want to take your email marketing one step higher, you need to identify your strengths and weaknesses and learn from your mistakes.

DO: A/B Testing  

A/B Testing is the process of creating and comparing two different versions of a digital marketing asset to determine which performs better. It can be an effective way to identify which email marketing strategies work for different groups of people.  

Experiment with subject lines, colors, CTAs, fonts, and messaging to see what would appeal best to your audience. You might even stumble upon a format you never thought would be appealing in the first place.  

Leverage the Power of Email Marketing

You may have great products or services, but if your emails aren’t reaching the right people, it won’t do much to drive up your bottom line.

Section 5 Media can help you craft a strong email marketing strategy that keeps your audience engaged and generates sales conversions. From being a one-man show to a leading marketing agency in Arizona, we now proudly serve both B2B and B2C clients throughout the U.S. We treat our clients’ goals like our own and take the time to deliver top-tier results we would be proud to showcase.

Call 480-977-1600 to schedule a free consultation today.