Google Analytics is an insanely powerful tool that gives users the ability to get insights into the behavior of the visitors that visit their site. In a previous post we...
Recently Google announced that within months they plan on creating a separate mobile search index, which in time will become the primary one. This is big news for everyone, including businesses. We're here to give you all the details and tell you how Google's divided index could effect your business.
Currently, Google operates on a single index for all of it's searches. That means that no matter where you search from, mobile or desktop, your results are the same.
However, Google's soon-to-be primary index changes how it responds to mobile searches. That means depending on where you search from, desktop or mobile, your results could be different. Even though Google will maintain a separate desktop index, this desktop index will not be as up-to-date as the new mobile index. The bad news? If your business doesn't have a mobile-friendly website, this may effect if your site ranks in the results. For example, if someone is using their phone to search for your business and your website isn't mobile friendly, it may not be listed in the results.
Right now it is unclear how the mobile index will work and there are many unanswered questions. Will the mobile index be the "primary" index for desktop queries? Will it only contain "mobile friendly content"? Unfortunately, we are unsure at this moment. One of the main concerns is how out of date the desktop index will become. Even though desktop queries are now a minority among Google's searches, it still generates a large amount of usage.
It seems like the biggest change, with the new divided index, is how Google runs it's ranking algorithm. The new index allows for a different index for mobile sites based purely on it's mobile content. As opposed to the current system that extracts data from desktop content in order to determine mobile rankings.
Subsequently the take away from this, in terms of how it will effect your business, is based on how your website is set up. With the new divided index, it's crucial to have a website that is mobile friendly. Desktop-only style webpages will become a thing of the past. Just checkout this study as to why "mobile friendly sites" actually matter. If your site is not responsive, now is the time to make it so. Besides, with Google's new divided index, it is definitely the wave of the future. Hopefully, something that everyone can benefit from.
Also, if you're curious as to how your website stacks up, be sure to test it for its current mobile compatibility with Google's mobile-friendly analyzer.
So we hope this has be informative for you. To be honest, we're actually excited about this new change. It's been a long time coming and we can't wait to see what changes come along with it.
Do you think Google's new divided index will be a good thing? Let us know where you stand in the comments below and let's discuss!