In the last couple of years, web designing has been evolving significantly. From being heavily laden with
pictures and graphics to leaning towards blog posts and RSS feeds—each year offersa different shift to web design fads. And 2022 is not without its own trends.
With that said, businesses who want to enhance their online branding should follow suit. Especially since customers are now increasingly spending most of their time online. That’s why businesses today are investing in their web design team or even outsourcing services from companies like Melbourne WordPress development.
The digital market has indeed gained the same traction as its physical counterpart, hence ensuring that your digital visibility is just as excellent can help your business grow. To get you started, here are tips on how to improve your web design this 2022.
Just last year, most websites—especially those leaning towards e-commerce—have ‘abused’ pictures and underused texts on the pretext that these pictures invoke more interest and are more straightforward. While this method is still effective, typography seems to be taking a step ahead of photography this year.
In particular, typography is perceived to be more effective than pictures in the website’s hero. For one, texts force the readers to spend more of their time reading them, and when done with a minimalist and elegant typeface, the result captivates more attention.
This is not to say that you shouldn’t use images on your websites. Images are still a primary SEO element, and in an e-commerce website, they still provide information that texts can’t simply give, such as the color of the product, overall look, among others.
It’s easy to pick an appealing color scheme for your website that reflects your brand, but not all color schemes will look good when applied to a website.
Say, your brand logo consists of a shade of pink, blue, and green. All of which rests on the brighter side of the spectrum. In a small logo, the color combination may work, but lo and behold, when you apply the colors to your website, you realize how awfully bright and contrasting they look together.
But, do not fret. While rebranding your logo is a more difficult, yet plausible plan, revamping your brand just to make a pretty website is inefficient and expensive. In cases like this, you can simply take the primary colors of your logo and diffuse them throughout the website.
You can make the header texts pink and the banner blue, while sparingly using green in links or texts that will not interfere with your pink and blues that much. You can play around with the website without having to sacrifice your brand easily.
When people think about portability, it’s usually laptops and mobile phones that come into mind. But back then, mobile phones weren’t as powerful as the modern ones on the market. People were still not using mobile phones before for the same set of purposes as they do now.
However, since the mobile phone industry has improved remarkably, many users today spend most of their time using their handheld devices. This is why you must make your website mobile-friendly—that is to say, it should scale and adapt to the smaller screens of mobile phones without sacrificing functionality and navigability.
Also, making the website mobile-friendly means that it will not look so compressed and cluttered when a user accesses it using their phone. Some websites look nice, but when a customer visits the site using their mobile phones, everything seems to move on its own.
In addition, since customers are using their mobile phones to access their social media accounts easily, leveraging on this can greatly help your website. Instead of integrating an in-site chatbot to answer customer queries, why not have them visit your social media accounts? It’s more convenient to use phones, plus it can generate more user interaction too.
Trends will keep on changing. Today everything in this article may be proven true, but the next day, things may change. That is why you should make sure that you stay atop trends and fads since you would want your business to scale and follow suit.
In addition, trends usually happen not just because they are captivating but because of a bigger movement. For instance, when people back then incorporated green marketing in their website, it originally started from the advocacy of saving the planet.
Ensuring that you’re up-to-date on these things can help you project what will happen in the next couple of months. In this day and age, where customers are becoming more knowledgeable, you wouldn’t want your customers to ‘outsmart’ you.
Final thoughts:
Websites serve as the digital window to your business. They reflect the value of your business, and they give your customers an impression that may or may not generate more sales. Leverage this guide and start improving your web design now!
