Social media in 2018 is all about getting "back to basics". Honestly this isn't that new of a concept. In fact, the brands that succeed at this are the ones that have been doing this 'social' thing forever. However, some brands might loose sight or have no clue on how exactly to achieve their goals. But it is often the simpler things that most people overlook, right? So what are the basics of social media? All you need to look at the term social media itself. Social media is all about being social. More often than not, brands have a tendency to forget this crucial aspect.
They can get caught up in pushing their message, products, and, services. This conflicts with what they really need to be doing, which is socializing. If you don't all your efforts backfire and you end up alienating the people who you're trying to connect with. This is why for 2018, you should make it your goal to keep the 'social' in social media. Yeah, it's a basic idea, but that's what it was created for. Here are 6 tips to help you stay social AND help you grow your business.
HOW TO KEEP THE 'SOCIAL' IN SOCIAL MEDIA
1. Engage, engage, engage. I cannot stress this enough. People are more likely to buy from you if they like and relate to your brand. Bonus points if you make them feel as though you understand them. It comes down to this - we don't buy from people that are too pushy with marketing messages or when the same information is given to us a thousand times a day. It just doesn't happen.
The trick is to be true to yourself AND your audience. This helps your audience get to know what your brand is really all about. Take time to listen to your audience more than you speak. Then once you actually do start conversing with them, you already know how they like to be spoken to. You'll also know what it is that you can do to uniquely help them. The more your audience feels that you're truly speaking to JUST them, the more connected they'll feel to your brand.
2. Drop the people pleasing. You CANNOT be everything to everybody. It's time to accept it and move on. Here's the problem: whenever you try to reach everyone you'll end up reaching NO ONE. It is never a good idea to try and be the most popular brand in your industry, on every single platform. You'll spread yourself too thin. Just because everyone is on Snapchat, it doesn't mean you have to be there too. Especially if your audience is mainly on Instagram.
All you really need to do is establish a strong presence on whatever social media platform you choose.
3. Hashtag it up. Hashtags are a great way to find your audience and see what they're actually talking about. It's also great when you need to do some research. Whenever you use hashtags it helps to focus the conversation on whatever topic you choose. It can even help set your brand or event apart from the sea of hashtags.
Make sure you create your own hashtags and don't forget to use Twitter’s advanced search feature. This will help you monitor what people are talking about and how it relates to your business.
4. Social media is the "end all, be all". Don't get me wrong, social media DOES need to be a very large part of your marketing plan. It's critical whenever you want to gain access to more people than you would any other way. But it isn't the only place to give your time and focus. Email marketing is still important too. You can also use social media as a way to start conversations and move them to your email for more in-depth conversations. You can even do this when you want to direct people to your blog.
Whatever you do (or don't do) don't forget to take advantage of networking events.
5. Have a game plan. Even your "good morning" posts should be relevant to your target audience. If it isn't they'll lose interest in what you have to say. Post enough irrelevant posts and you are bound to lose followers.
Also, it might seem like a good idea to post the same message to ALL of your social networks, but I'm here to tell you to fight that urge. Different posts do different things. Not all posts are created equally, especially when it comes to different platforms. A post on Twitter might not work on Instagram. The same thing goes for Facebook.
This can really prove deadly if your audience follows you on multiple platforms. Why would they want to see the same thing posted everywhere? It's annoying and lack originality - seriously, they can smell automation a mile away. That's a surefire way to remind your audience why they should stop following you.
Tailor your content to the specific platform, and don't forget to vary your messaging.
6. Analytics are your friend. In fact, they're your best friends. Analytics will let you know what's working and what isn't. When you pay attention to them, they'll show you what you should do more of. But you need to check them. You can't measure what you're not monitoring. Always test and don't become too attached to anything. Especially if you have to change things at a moment's notice when you realize something isn't working like you thought it would.
Focusing on the basics will really help you succeed. Hopefully, these tips will help you minimalize and focus your social media marketing efforts in 2018. What approach will you use for your social media this year? Let us know in the comments below so we can discuss.