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Today we're helping you decide whether or not you need a social media manager. Sometimes the scariest part of running a business is not necessarily the client work. Most of the time it's the other important tasks that come along with owning a business. For example, invoicing, client management, marketing and social media. Whether or not you need a social media manager depends on a few factors. Let's get started, shall we?
Has running a business and managing a successful social media presence become overwhelming? If so, it might be time to consider finding a social media manager. Especially if your comfort level for engaging online isn't very high. The key is to know how to successfully work with a social media manager. As a result, you can focus your valuable time and energy on what you do best.
What's the difference between a VA and a social media manager?
VA's are virtual assistants that focus on executing tasks that are centered around social media. Whereas a social media manager focuses on social media and other aspects of online marketing. They start by building a strategy and provide in-depth analysis of data. Sometimes a VA is all you need. But if you're looking for someone to create a strategy, a social media manager will be your best bet.
Once you outline your goals it will make it easier to figure out which one will work for you. For example, you want to increase your online presence. Or you want more sales of your products and services. A social media manager is the way to go.
How do you outline the various tasks to outsource?
The most basic task in social media is to get content posted. Whether it's through Facebook, Pinterest, or Twitter. It just needs to get out there. Aside from getting your content scheduled and posted, an effective social media manager can help create a total strategy. It will likely include marketing efforts and a calendar for the current and future months. Consequently, a social media manager can be in control of your email and content marketing too.
Keep in mind that a good social media manager will have working knowledge on how social media marketing coincides with other aspects of digital marketing.
Social media managers have the ability to take a business plan and curate the most relevant and purposeful content strategy for your business. This helps to utilize the powers of social media to reach your long term marketing goals. Even if someone isn't sure which platform to be on, or where their target market is best engaged. For the most part having a clear business plan is all a social media manager needs to take that plan and identify your top platforms. As a result, you'll receive the most authentic audience engagement. As well as profitable ways to grow your business.
How do you hire a social media manager?
Honestly, you have to be careful. Anyone can say they are a social media manager these days. There are some out there who may charge a low rate, but you also need to be aware of what you're paying for. You could start your search in certain focused Facebook Groups. However, you should keep in mind that you might have to weed through who actually has the credentials.
It also doesn't hurt to search for a social media manager through LinkedIn. People are more likely to list their actual work experience in digital marketing as opposed to a Facebook Group. Make it a point to check their business websites as well.
Questions To Consider When Hiring A Social Media Manager
- What kind of tools does they use to manage their clients’ accounts?
Do they use Hootsuite? Sprout Social? Buffer? CoSchedule? This shows how efficient they can be if they know how to use these kinds of tools. Especially when it comes to scheduling, posting, engagement, and analytics.
- What services will they be performing?
Will they only post to social media accounts, or will they also be helping you with finding the best times to market your products or services? Will they create Facebook Ads and post to you Twitter accounts? This is another way to gauge how experienced they are and if they are competent in their field.
- Which social media networks do they work with?
Some social media managers will state that they only work with Pinterest and Instagram, while others will work with any social media network out there. It's important that they are in the loop as to what's current in social media.
- Can they report on analytics?
All the major social media networks now have native analytics, so at the very least, a social media manager should be able to interpret the analytics and report on this to you on a weekly/monthly basis.
- What kind of industries have they worked with previously?
You'll benefit more from a social media manager who knows the ins and outs of your specific industry.
You can also look at what kind of certifications a social media manager has. Since the digital marketing world continues to evolve over time, there aren't many "official" certifications out there. However, there is a certification exam through Hootsuite. Users are able to take this exam after completing six free courses on the fundamentals of social marketing.
A social media manager who has a certification in the industry can be huge. It shows that they are invested in learning and growing their knowledge. Which is a great trait to have, since the marketing world changes very quickly.
How do you find the right social media manager?
Since marketing can be subjective, it's important to find the right one. For instance, the legal and medical industries are a little trickier. Due to the compliance regulations it's better to find a social media manager who knows how to navigate those industries. On the other hand, if you're a small business looking for someone to get you started on the right path, they should know how to help you achieve your goals.
It should be noted that the level of involvement you want your social media manager to have is up to you. For example, you might want to have them keep in contact at least once a week. However, some might give you more free time to focus on other areas of the business and an increased amount of productive online engagement. The key is to find a social media manager that you trust. Someone who you can rest at ease knowing that you can focus on building your business. All while they focus on building and maintaining your online presence.
What are some of your fears about working with a Social Media Manager? The cost? The communication? Giving up of control over your favorite platforms that you’ve worked so hard on? Let us know in the comments below so we can discuss!