Section 5 Media Marketing Blog

COVID 19 UPDATE - So...we needed to re-visit the original article we were writing since we are publishing this in 2020 now and we are in the middle of a pandemic that doesn't have a clear end in site.  We have seen first hand the impact that this has had on many of the companies we work with and the ones that were in a place to weather the storm, and cautiously I say even thrive in the current scenario.  Adding ecommerce to your businesses has been an inevitable shift that companies have already been benefiting from, and those that already had some basics in place were in a much better place the day the lockdown orders started coming down.  How does your business survive? 

SEO or search engine optimization is one of the best new-age marketing strategies that yield great results. With the help of a quality SEO campaign, it's possible to not only generate new leads but continue to bring them in for a long time to come.

Google’s exact ranking algorithm is a closely guarded business secret. But thanks to the efforts of rank-savvy experts, there exists a list of 200 factors that affect the ranking of your site. The complexity and tediousness of going over each factor is why SEO marketing services become a crucial business strategy.  

All SEO strategies are focused on getting the top ranks on the search engine results pages (SERPs). To do this, SEO experts and businesses try to design and develop websites that are in line with Google’s algorithm rule book.

Landscaping can benefit from year-round professional marketing. As a seasonal business, some times of the year you will market more. But don’t be fooled into thinking that marketing only happens during top landscaping season, and don't be fooled into thinking that success just happens on it's own.

With innumerable options out there all promising different benefits, choosing the right way to market a business can be daunting, to say the least. This is especially true for those fledgling businesses that don’t have a large budget to burn through. One of the best ways of ensuring a marketing budget is being put to the best use is through target marketing. This type of strategy breaks down a larger market into smaller segments, concentrating on a specific customer group or target audience.

By harnessing the power of data, 21st-century marketers can achieve the kinds of results and insights that they could only have dreamed of a decade ago. With data on their side, the only limit on what marketers can achieve is their own imaginations. Data-driven campaigns can be laser-focused on a specific goal and can enable businesses to achieve far more with much less. Here’s everything you need to know about data-driven marketing.

Recruitment should be a key focus of any business. A skilled team will be more productive and help you drive growth and increase profits within your company, whereas hiring unskilled or inexperienced staff can have a detrimental effect on your business and lead to high staff turnover and financial losses. Fortunately, there are various tactics to help you attract and retain the best candidates. Every manager should invest in the recruitment process to hire a winning team for their organization. With this in mind, here is some useful advice on how to create an effective recruitment strategy:

Finding your ideal employment situation takes time and effort. For many people, job hunting is just about finding any job, but it’s about finding the right job. The last thing you want to have happen is to take a job that you are unhappy with or that doesn’t offer the right salary to fit your needs. Ultimately, you won’t likely want to stay in such a job for long. This will only lead to a renewal of your job hunt, something that you surely wouldn’t be excited to experience again so soon.

Trade shows are an excellent way for you to build a client base and get the word out about your business or product. There is also ample opportunity to meet others in your industry and build your professional network, something that can definitely come in handy as your business grows. You stand to gain so much from having a successful experience at a trade show, you want to ensure that you are prepared for the event so that you can take full advantage of all the potential benefits.