Online security needs to be one of your top priorities as a business owner, there are no two ways about that. If it isn’t, your company could be hacked into and infected with a virus at any moment, which could then lead to all manner of complications such as you losing data and/or it being held to ransom over its safe return.
Marketing has traditionally been all about attracting new customers to your business. The way this is achieved in the modern era tends to be digitally focused, with businesses investing heavily into digital marketing, and rightly so.
If you haven’t already adopted Big Data Analytics to help improve your employees’ performance, don’t worry, it is never too late to embrace this new and highly effective technology.
There isn’t much a person can do in this day and age which a machine cannot do faster and more efficiently. Smart technology in your home, contactless payment, and satellite navigation instead of traditional map reading are just some examples of how technology has transformed the everyday lives of many people.
If you are making a significant investment in your digital marketing campaigns but not making a similar investment in your UX (user experience) strategy, then you may well be losing not only visitors but also money. It is actually more cost-efficient to convert your existing audience (into action takers) than it is to spend more money on more traffic before you’ve really worked on your UX housekeeping.
The algorithms that power search engines and social media sites may be in a constant state of flux, but that doesn’t mean you can’t have some control over the decisions that your consumers make online. By tweaking your digital marketing strategies, you can become a valuable and knowledgable figure in your market, and thus provide yourself with the mantra of being an influencer.
Marketing has changed a lot since the start of the 20th century, getting ever more effective and powerful. The biggest change in the past 30 years has been the move to digital marketing, and the most significant change in the past 20 years documents the creation of software that can greatly enhance the success of digital marketing campaigns and techniques.
Main domain metrics you should look at in 2019
Domain strength and authority are one of the most important ranking factors in Google.
The ultimate guide to Marketing to b2b customers in 2020
Digital marketing seems to be moving at the speed of light. This is often apparent when developing a new digital marketing plan for a new year, and all of a sudden, a new technology or statistic release comes in and changes everything. In fact, new trends and strategies pop up on a quarterly, yearly, and even monthly basis, and eventually transform the way we connect, attract, and market to our audiences.
3 Tips for Writing Website Copy that is Interesting, Engaging, and Informative
Tips for writing website copy #1 - Choose what your topic is
First things first, you have to choose what topic you are going to be writing about. Your topic should be fairly simple to understand and it should be the very first headline that readers see when they come to your website; clearly stated and in words that are jargon-free.