Section 5 Media Marketing Blog

The Section 5 Media Digital Marketing Blog. Learn to grow and thrive using our online resources.

How UX Affects Your Digital Marketing

Esther Ferguson Nov 1, 2019 8:43:30 AM

If you are making a significant investment in your digital marketing campaigns but not making a similar investment in your UX (user experience) strategy, then you may well be losing not only visitors but also money. It is actually more cost-efficient to convert your existing audience (into action takers) than it is to spend more money on more traffic before you’ve really worked on your UX housekeeping.

3 Ways to Improve Your Online Presence

Breanna Mullis Nov 1, 2019 8:33:52 AM

The algorithms that power search engines and social media sites may be in a constant state of flux, but that doesn’t mean you can’t have some control over the decisions that your consumers make online. By tweaking your digital marketing strategies, you can become a valuable and knowledgable figure in your market, and thus provide yourself with the mantra of being an influencer.

Key Software for Digital Marketing Success

Esther Ferguson Oct 29, 2019 10:04:38 AM

Marketing has changed a lot since the start of the 20th century, getting ever more effective and powerful. The biggest change in the past 30 years has been the move to digital marketing, and the most significant change in the past 20 years documents the creation of software that can greatly enhance the success of digital marketing campaigns and techniques.

Ultimate Guide To B2B Marketing

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Josh Wendt Jul 27, 2019 5:00:06 PM

The ultimate guide to Marketing to b2b customers in 2020

Digital marketing seems to be moving at the speed of light. This is often apparent when developing a new digital marketing plan for a new year, and all of a sudden, a new technology or statistic release comes in and changes everything. In fact, new trends and strategies pop up on a quarterly, yearly, and even monthly basis, and eventually transform the way we connect, attract, and market to our audiences.

3 Tips for Writing Website Copy that Educates and Converts

Breanna Mullis Jul 27, 2019 2:31:57 PM

3 Tips for Writing Website Copy that is Interesting, Engaging, and Informative

Tips for writing website copy  #1 - Choose what your topic is

First things first, you have to choose what topic you are going to be writing about. Your topic should be fairly simple to understand and it should be the very first headline that readers see when they come to your website; clearly stated and in words that are jargon-free.

Why Bother With SEO?: The Top Benefits of SEO

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Josh Wendt Apr 9, 2019 8:39:37 AM
SEO

Search Engine Optimization. SEO. You may know that it's important to get your site on the first or first few pages of a Google search. You may even know a few tricks about how that's done, like the use of keywords and metadata.