If you are making a significant investment in your digital marketing campaigns but not making a similar investment in your UX (user experience) strategy, then you may well be losing not only visitors but also money. It is actually more cost-efficient to convert your existing audience (into action takers) than it is to spend more money on more traffic before you’ve really worked on your UX housekeeping.
The algorithms that power search engines and social media sites may be in a constant state of flux, but that doesn’t mean you can’t have some control over the decisions that your consumers make online. By tweaking your digital marketing strategies, you can become a valuable and knowledgable figure in your market, and thus provide yourself with the mantra of being an influencer.
Marketing has changed a lot since the start of the 20th century, getting ever more effective and powerful. The biggest change in the past 30 years has been the move to digital marketing, and the most significant change in the past 20 years documents the creation of software that can greatly enhance the success of digital marketing campaigns and techniques.
Main domain metrics you should look at in 2019
Domain strength and authority are one of the most important ranking factors in Google.
The ultimate guide to Marketing to b2b customers in 2020
Digital marketing seems to be moving at the speed of light. This is often apparent when developing a new digital marketing plan for a new year, and all of a sudden, a new technology or statistic release comes in and changes everything. In fact, new trends and strategies pop up on a quarterly, yearly, and even monthly basis, and eventually transform the way we connect, attract, and market to our audiences.
3 Tips for Writing Website Copy that is Interesting, Engaging, and Informative
Tips for writing website copy #1 - Choose what your topic is
First things first, you have to choose what topic you are going to be writing about. Your topic should be fairly simple to understand and it should be the very first headline that readers see when they come to your website; clearly stated and in words that are jargon-free.
Clutch names Section 5 Media a Top SEO Company in Phoenix
At Section 5 Media, we always achieve our clients’ goals, no matter how tough. We make our client’s goals, our goals, making us an indispensable business partner.
According to research, the SEO industry is now worth a whopping $80 million. People are recognizing the importance of SEO, and are investing with a great ROI. If you are not investing in SEO services, you need to take an SEO crash course so you are not wasting your time.
Last year social networks generated 23 billion US dollars in revenue. If your business isn't using social media to leverage sales and leads, then you're missing out.
Search Engine Optimization. SEO. You may know that it's important to get your site on the first or first few pages of a Google search. You may even know a few tricks about how that's done, like the use of keywords and metadata.