Generating traffic is only part of the story – conversions are what count
Section 5 Media Marketing Blog
The Section 5 Media Digital Marketing Blog. Learn to grow and thrive using our online resources.
The demand for home services has exploded over the years, and shows no sign of stoping any time soon. This has also increased the demand for home service companies; therefore, it is a worthy investment to make sure you can be found when those potential customers are looking for you. The only question is, with so many people already tapped into this market, how do you ensure that you are ahead of your competitors? One of the best ways to do this is by using pay-per-click advertising, or PPC. PPC will help your business connect with the right people at the right time by providing timely solutions to their problems.
The Internet has made it possible for millions to work from home. Whether it's freelancing, running an e-commerce site, or selling through platforms such as eBay, Amazon and Etsy, many love the flexible hours and independent or secondary income of working remotely. Keep reading for 9 tips you can use to get your own home business up and running.
If you are looking to improve your manufacturing business then the start of a new year is a good time to do this. January is the perfect time to make positive changes as it is a time where everyone is fully committed and focused and could help to ensure that this is the best year to date for your company. Looking ahead to 2021, there are a number of improvements that a manufacturing company could make to take the business to new heights and put the difficulties of 2020 in the past. Of course, it is hard to say what the situation with the pandemic will be, but these are all improvements that are worth looking into in the new year.
For anyone who owns a local home services company and needs a marketing partner to take their business to the next level, this is the right place. If you don’t think you’re “social media savvy,” it can be very tempting to disregard social media as an effective marketing tool. Social media is an essential part of day-to-day life for potential customers and is a necessary part of any company's marketing plan.
As a home service business owner, getting potential customers to actually click on your website is no easy task. In fact, lead generation is one of the most frustrating aspects of running a business for most owners.
While 2020 has presented many unique challenges, 2021 looks set to only add to the turmoil of an ever-changing digital marketing landscape. There have been some stand-out trends in the sector this year, but it's clear that doubling-down is set to be the key to digital marketing success in 2021. Making sure that all of your current marketing strategies are as finely-tuned and as impactful as possible is going to become the main target for marketers in the next quarter, rather than the usual changes of adopting new technologies. If you're looking ahead at what to expect from your digital marketing team in 2021, here are the key trends to expect and how to better utilize them for better business management.
The popularity of WordPress is undeniable and hard to rival, with it having the largest CMS market share and powering over one third of all websites on the internet. From parenting blogs to food recipes, online stores to some of the highest receiving traffic websites across the world.
If you hold a successful networking event, it can be one of the most valuable investments your business can make all year. Not only will you meet new contacts that you can do business with, but you’re also promoting your business in an extremely positive light. If you plan your event carefully, it’ll show people that your business has a keen eye for detail. If you provide them with high-quality food, drink and entertainment, it’ll show them that you have high standards. Most importantly, if it goes without a hitch it shows your business can be relied on and entrusted with a client’s money. All of these are qualities that every client is looking for before they sign a big contract. To make sure your event goes well, here are three common mistakes you should avoid making.
By far the most common reason for companies failing is a lack of cash flow – typically caused by excess overheads eating into profits. Every firm goes through lean times once in a while, unfortunately resulting in inevitable cutbacks. Very often, the first expense to get shelved is the marketing budget.