SEO is a tricky thing to succeed at. With so many tools available to you, Google algorithm changes to keep track of, and performance analytics to look over, it can be hard to manage everything that goes into creating a strong search campaign.
Your website is an essential part of your business and serves lots of purposes. It gives your business an online presence and leads people to your products and services.
The heyday of free-to-cheap websites is pretty much over.
There are at least 27 million American entrepreneurs.
Today, the internet is the main way we find information on almost any business and the goods or services we seek. Of course, plumbing is no exception. As such, any plumber who is serious about their business should have a great website already; one that showcases their skills and expertise and makes it easy for prospects to get in touch. Nonetheless, a great website won’t do you any good if no one is finding it.
This past year has been a whirlwind of exciting ventures in the world of digital marketing. We've seen Instagram become the leader of the pack and discussed how to deal with Facebook's news feed algorithm. Social media has changed, brought new trends, and implemented some unspoken rules each time a new year starts. It's not like these changes are sudden or unexpected. They're usually gradual and pretty predictable. I mean who was all the surprised when Google+ shut down?
If you seriously think about it, social media is an excellent place to earn a good profit - no matter what the platform. With more than 3.5 billion users, social media is growing and claiming its place in marketing. But why is it that social media is considered to be a superstar when it comes to online business?
Have you ever wondered what makes someone choose to open one email and ignore another? Or maybe you've thought that if you had an email with the perfect subject line, people wouldn't be able to resist opening it. Heck, maybe you tried and failed and now you're stuck wondering where to even begin. We're happy to say that this post is here to help you figure out how to get your subscribers to actually open your email. And yes, it all comes down to the perfect subject line.
When was the last time you received a super personalized email from a brand? One that makes suggestions based on your preferences or previous purchases... chances are, well, never. For marketers, this seems as somewhat of a surprise. Mainly because personalization is something they often talk about a lot.
Ah, the art of storytelling. Luckily for marketers, this act can extend to advertising too. Great ads have the ability to convey the same message as a good story. You know... one that has a beginning, middle, and end. The most interesting part is that storytelling within ads will almost always consist of a different style when it comes to the delivery.