If you want to effectively share your brand's message and services, email marketing is a highly effective tactic. It can even help you build a relationship with your customers. In fact, brands who send out emails are 133% more likely (yes, 133%) to send relevant messages that correspond with a customer’s purchase cycle. Over 75% of email revenue is generated by triggered campaigns, instead of those one-size-fits-all campaigns. And if you're looking to get some more revenue, email campaigns make up at least 21% of email marketing revenue!