Many key areas need attention when running a small business, and these areas must be given the attention that they need to succeed. One of the most important areas, especially early on, is digital marketing which is essential for businesses in every industry and will have a direct impact on the success that you find. There are numerous reasons why digital marketing is so valuable and being aware of these will hopefully encourage you to invest enough money into this area which could take your brand to new heights. Read on to see why this is so essential:
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Almost everyone, besides specific essential workers, have had a taste of what remote work looks like this year. Many office workers have had to adapt to the new normal that COVID-19 has brought with it, but working remotely began long before the virus's onset.
Behind every successful ecommerce business is a strong SEO strategy.
In today’s digital landscape, competition for brand recognition and customer loyalty has never been fiercer. One way to stay top of mind with your customers is to harness the power of email marketing.
Today, a considerable number of people seek home services on the internet. If you run a business that delivers these services, it is imperative to enhance your online visibility and let customers find you. There are several ways of boosting online visibility, and blogging is one of the most important ones. With the onset of social media, video advertising, and PPC, among others, it is easy to forget about legacy methods of digital marketing such as blogging. Well, it is still useful amidst the recent changes, and you may want to have a solid one on your home services website.
COVID 19 UPDATE - So...we needed to re-visit the original article we were writing since we are publishing this in 2020 now and we are in the middle of a pandemic that doesn't have a clear end in site. We have seen first hand the impact that this has had on many of the companies we work with and the ones that were in a place to weather the storm, and cautiously I say even thrive in the current scenario. Adding ecommerce to your businesses has been an inevitable shift that companies have already been benefiting from, and those that already had some basics in place were in a much better place the day the lockdown orders started coming down. How does your business survive?
SEO or search engine optimization is one of the best new-age marketing strategies that yield great results. With the help of a quality SEO campaign, it's possible to not only generate new leads but continue to bring them in for a long time to come.
Google’s exact ranking algorithm is a closely guarded business secret. But thanks to the efforts of rank-savvy experts, there exists a list of 200 factors that affect the ranking of your site. The complexity and tediousness of going over each factor is why SEO marketing services become a crucial business strategy.
All SEO strategies are focused on getting the top ranks on the search engine results pages (SERPs). To do this, SEO experts and businesses try to design and develop websites that are in line with Google’s algorithm rule book.
Landscaping can benefit from year-round professional marketing. As a seasonal business, some times of the year you will market more. But don’t be fooled into thinking that marketing only happens during top landscaping season, and don't be fooled into thinking that success just happens on it's own.