Back to blog

How To Use Photography To Grow Your Brand

How you use photography affects your brand. If done correctly, you'll actually give your brand a chance to grow! Who doesn't love that? Photography has this awesome way of becoming a catalyst for the growth of many brands and blogs. Most of all, photography gives you an opportunity to grow brand awareness. However, the photographs you use need to be quality photos. Much like quality content is king - quality photos are queen! Let's take a look at some of the ways to use photography to grow your brand.

How to Use Photography To Grow Your Brand

Why are photos important for you brand/business?

Photos create brand recognition. Have you ever noticed that you're instantly able to recognize certain brands just by their photos or logos? It's subconscious, but it happens most when brands use powerful and consistent photos. This is because they've succeed at creating something memorable and synonymous with what their brand is. Photos are definitely more memorable than text. Therefore the majority of people who see your photos will remember your brand. Versus those who just read about your brand. As a result, photos can create brand awareness. Not only do more people find out about your business, but you tend to be the first brand they think of. Especially when they're ready to purchase.

Market your business and increase sales. People buy from brands they trust. It's a no-brainer, but it's true. Therefore you need to take every opportunity to build that trust. An audience that trusts you is incredibly important for any business. Lucky for you, photography can do just that! It's a lot easier than churning out 500 words, or trying to convince your audience with a catchy slogan or subtitle. A photo really is worth a 1,000 words. So it's time to use it to your advantage.

They convey your message to your audience easily & quickly. Great, quality photos evoke emotion and prompt your audience to take action. But the trick is to do it right. It's a lot easier and more powerful to convey the message of your brand through photos - instead of using words. Photos have the power to encourage someone to buy or do something. They have the ability to convince people they want a latte when they weren't even thinking about it a second ago.

the power of photos

Seriously, doesn't that latte look delicious? If you're anything like me, you're craving one right now because of that photo.


Use images that are consistent with your brand identity. In order to get maximum results from your visual marketing campaigns, you need to make sure you stay consistent. A cohesive and consistent brand identity will truly go a long way. This even applies to images that you use for your business as well. Therefore you need to make sure that you use consistent images. Whether you use them as a background or in stand alone posts. It's also important to keep the composition and editing process the same too.

Use images that attract your target audience. When you choose photos for your brand, make sure they match up with your target audience. You can determine the perfect photo to appeal to your target audience based on the following:

  • location
  • gender
  • age
  • interests

Keep in mind that if your target audience is mostly women (between the ages of 20-30) who are interested in fashion - you might want to use a certain type of image. For example, you could use images that have a feminine theme and are attractive to women within that age range. Take this image into consideration. It's full of feminine touches and a lovely lace dress.

Use images that attract your target audience.

Integrate brand identity elements into your photos. If you look at the images of any popular brand, you'll notice that they use the same colors, everywhere. In their logo, their text, even their images! It's a great idea to integrate your brand colors into your photos. You can do this in the form of props and backgrounds. If you are using text overlays in your photo, make sure to use the same typeface. This is a great way for your brand to establish identity and increase brand recognition.
How To You Custom Colors In Canva To Match Your Brand
Find your brand colors.
If you don’t have colors picked yet, you can find some color combinations on  Pinterest.

You can do the following:

  1. Search ‘blush color palette’, or whatever color you’d like
  2. Find a pin you like with a combination you love
  3. Save the image
  4. Or have a graphic from your brand ready to use.

Get Your Color Codes

  1. Go to
  2. Upload your image (from the image you picked before)
  3. Click on the color you want from the uploaded image
  4. Copy the HEX code displayed
  5. Save your codes somewhere for reference

Put Your Codes Into Canva

Once you’re inside of Canva, here’s how to use your exact color codes:

  1. Click on the element you want to change the color on
  2. Then click the color icon in the top left
  3. Next click the ‘plus sign’
  4. Paste in your HEX color code


Blog Post graphics. When you use photos in blog posts, people tend to recognize and share your content on social media. Especially if you typically use the same typeface in your overlays. Blog posts that use attractive photography has the chance to increase their content reach on a variety of visual content marketing platforms. Such as Pinterest, Bloglovin' and Instagram.

Sales pages. One of the best ways to show the message behind your services and products is to use photos on your sales page. However, the goal is to use photographs that allow the user to imagine themselves using the product or service. This tactic will help the customer decide if your product is the right fit for them. Photos also help users understand features about your product or service. Features that might otherwise be difficult to understand. And believe it or not, claims with images have a lot more punch than claims without an image! For example, when you use client testimonials on your sales page - you can make them more believable by using a photo of your client in addition to their testimonials.
Social media marketing. Seriously, social media is amazing. Did you know that tweets with images get 150% more retweets than those without an image? Pretty crazy, right? But not all that surprising. Twitter isn't the only platform where images rule. Facebook posts with images see almost 3x more engagement than those without images. You can use infographics for a lot of things too, because they count as photos too. You can even use graphics for quotes. They're bound to get a lot more engagement than the quote itself in text.
Product photograph. When Airbnb first stated, they made it a point to take professional photos of as many of their listings as possible. As a result, their revenue doubled. It's all because when it comes to whether or not to buy a product, 67% of the customers value the quality of the image a lot more than the reviews. The same can be said about product-specific descriptions and long-descriptions. When you think about it, it makes sense. It's pretty hard to sell, let's say, a patterned tablecloth based on just the description alone. This is why photos matter. Especially with products. So, if you have a product, make sure that you include high-quality photos of it in the information.
On your website. Photos are great when it comes to creating a vibe. Therefore you can break up the text on your website with visuals that tell a story of:
  • what you do
  • how you do it
  • why you do it

This will help your audience connect with you. Which is a pretty effective tactic. It allows your customers to connect with your brand on a more personal level. Plus, when they are ready to buy, yours will be the first brand at the top of their list. Who doesn't want that?

Using stock photos are always an option, but you can get more of an impact if you take the custom route. Yes, it is an investment in both time and money, but it can add some extra growth to your brand! Here are three things to keep in mind, as far as styled brand photos are concerned...
1. Finding the exact photo can be hard.
Let's be honest, finding the right photos for your own blog and business can be extremely difficult at times. At some point you'll exhaust all of the stock photo resources in the quest to find that perfect photo. You know, the one that aligns with your brand, style and aesthetic. Don't get me wrong, stock photos are absolutely amazing, but sometimes they come off a little too generic. Which can be downright unhelpful when it comes to the content, or niche, that you need them for. Plus, when you're on the hunt for the exact photo that matches your aesthetic, it's nearly impossible.
2. Your brand is unique - your photos should be too!
In order to create brand identity and a presence on the web, you need to create a visual experience. One that truly stands out among the others. Sure, you might think that those stock photos suit your brand, but what happens when you see those same photos used by brands within your niche? That's when it's time to customize! Because, of course everyone is using the same photo because there aren't that many to choose from. On sites like Pinterest, where content is visual, your chances of getting noticed as a brand gets buried if you use generic photos. When you use custom images on your site, you have the chance to create a unique experience for your customers. Custom photos allow you to build your brand and creates awareness, while simultaneously infuse trust in the minds of the customer.
3. Time is money, period.
We all know that time is precious - especially for brands and businesses! For entrepreneurs, there are probably already ten tasks that need to done everyday.  Spending hours sifting through the web to find photos that speak for your brand isn't an option. Besides there's no guarantee that you'll find the right one. As a result, you end up wasting a lot of time for absolutely no reason at all. However if you use custom photos, you don't have to worry about what graphic to use for your next blog post or eBook. It's already there - waiting for you.
Yes, using stock photos might seem easy at first. But once you've exhausted all your images. Or can't find any that align with your brand. It can become a complete disaster. Custom and stylized images will help you harness even more brand awareness. Which will truly help your brand grow.  No matter which route you choose, custom or stock, always remember to use quality photos. It will definitely up your brand. And as a result, your customer will trust you even more. Don't forget to checkout even more ways to use photos to up your game.
Are you familiar with stock photos? Do you use them? Or are you using stylized photos? Which do you find works best for you? Let us know in the comments below, so we can discuss.