How you use photography affects your brand. If done correctly, you'll actually give your brand a chance to grow! Who doesn't love that? Photography has this awesome way of becoming a catalyst for the growth of many brands and blogs. Most of all, photography gives you an opportunity to grow brand awareness. However, the photographs you use need to be quality photos. Much like quality content is king - quality photos are queen! Let's take a look at some of the ways to use photography to grow your brand.
Why are photos important for you brand/business?
Photos create brand recognition. Have you ever noticed that you're instantly able to recognize certain brands just by their photos or logos? It's subconscious, but it happens most when brands use powerful and consistent photos. This is because they've succeed at creating something memorable and synonymous with what their brand is. Photos are definitely more memorable than text. Therefore the majority of people who see your photos will remember your brand. Versus those who just read about your brand. As a result, photos can create brand awareness. Not only do more people find out about your business, but you tend to be the first brand they think of. Especially when they're ready to purchase.
Market your business and increase sales. People buy from brands they trust. It's a no-brainer, but it's true. Therefore you need to take every opportunity to build that trust. An audience that trusts you is incredibly important for any business. Lucky for you, photography can do just that! It's a lot easier than churning out 500 words, or trying to convince your audience with a catchy slogan or subtitle. A photo really is worth a 1,000 words. So it's time to use it to your advantage.
They convey your message to your audience easily & quickly. Great, quality photos evoke emotion and prompt your audience to take action. But the trick is to do it right. It's a lot easier and more powerful to convey the message of your brand through photos - instead of using words. Photos have the power to encourage someone to buy or do something. They have the ability to convince people they want a latte when they weren't even thinking about it a second ago.
Seriously, doesn't that latte look delicious? If you're anything like me, you're craving one right now because of that photo.
HOW TO USE PHOTOS THAT ARE PERFECT FOR YOUR BRAND
Use images that are consistent with your brand identity. In order to get maximum results from your visual marketing campaigns, you need to make sure you stay consistent. A cohesive and consistent brand identity will truly go a long way. This even applies to images that you use for your business as well. Therefore you need to make sure that you use consistent images. Whether you use them as a background or in stand alone posts. It's also important to keep the composition and editing process the same too.
Use images that attract your target audience. When you choose photos for your brand, make sure they match up with your target audience. You can determine the perfect photo to appeal to your target audience based on the following:
Keep in mind that if your target audience is mostly women (between the ages of 20-30) who are interested in fashion - you might want to use a certain type of image. For example, you could use images that have a feminine theme and are attractive to women within that age range. Take this image into consideration. It's full of feminine touches and a lovely lace dress.
You can do the following:
- Search ‘blush color palette’, or whatever color you’d like
- Find a pin you like with a combination you love
- Save the image
- Or have a graphic from your brand ready to use.
Get Your Color Codes
- Go to imagecolorpicker.com
- Upload your image (from the image you picked before)
- Click on the color you want from the uploaded image
- Copy the HEX code displayed
- Save your codes somewhere for reference
Put Your Codes Into Canva
Once you’re inside of Canva, here’s how to use your exact color codes:
- Click on the element you want to change the color on
- Then click the color icon in the top left
- Next click the ‘plus sign’
- Paste in your HEX color code
HOW TO USE PHOTOGRAPHY TO GROW YOUR BRAND
Blog Post graphics. When you use photos in blog posts, people tend to recognize and share your content on social media. Especially if you typically use the same typeface in your overlays. Blog posts that use attractive photography has the chance to increase their content reach on a variety of visual content marketing platforms. Such as Pinterest, Bloglovin' and Instagram.
- what you do
- how you do it
- why you do it
This will help your audience connect with you. Which is a pretty effective tactic. It allows your customers to connect with your brand on a more personal level. Plus, when they are ready to buy, yours will be the first brand at the top of their list. Who doesn't want that?