I know some of you might be questioning me right now in regards to the post title. Is there really a way to grow your business on social media, and if so, is it really profitable? I'm here to tell you that it is if you start to view social media as a venture into long term public relations. Social media can build your community and profits, but that doesn’t happen by accident. You have to design it to be motivating, profitable and helpful to your community. I'm sure that sounds daunting, but I'm here to tell you that it's not as hard as it seems.
In order to be profitable, in terms of social media, it means getting serious. You have to make sure that your goals as a social media content creator is very specific. It means putting your audience's interests before your own and measuring results and learning from them. With the right strategic decisions, it can make your social media presence work hard for your business. We've discussed how to streamline your social media presence before, but we're getting down to the nitty gritty today.
Here are five ways to make your social media posts profitable for your business:
Let people know you're accepting clients.
It might sound obvious, but you'd be amazed by how many business owners actually forget this step. Check out small businesses on Facebook or Google Maps, you may find a surprising number that don't have their website listed! That's why it's crucial to take time to post on social media that you're accepting clients. It's even more helpful to add a link to your sales page. Be sure to place that link in all of your social media profiles. You can even ask your followers to feel free to ask you questions on how you can help them.
However, this doesn't mean that your social media presence should be based around self-promotion. It just means that it should definitely be an aspect of it. It's a simple step that is also efficient.
Share an actionable tip that creates a small victory.
Sharing tips through social media that help your followers move forward in their business is super effective. The key is to ensure that the insight is useful to the reader. Make sure that the tip ties in with the same things that your business offers. For example, if you sell a course that helps people organize their office, give them a tip that helps them with an easy filing system. Shoot for something that makes a difference in just five minutes. The faster they can see results the more likely the will be to come back.
Therefore, anything that creates a small victory is helpful for your ideal customer. As a result, it allows them to view you as an authority in your area. This isn't about holding something back, it's about helping them do one thing that can make a difference. So, the easier it is for them to try it and see that change is possible, the better.
Demonstrate your results.
The best way to show your clients who you are and what you can do for them is through your former clients. There's no need to be shy in terms of how awesome your business is. So, don't be afraid to share your customer testimonials. This is great because testimonials show your followers that you are an expert and that working with you is highly beneficial. It also makes them curious about who you are and what you can do for them. Most importantly, how you can help them get the same results.
Imagine this... You see someone struggling with a problem that overlaps with your business... what do you do? Ignore them or chime in? I think it's important to offer to help. You can recommend resources, connect them to the right people, or give them a helpful tip. Being helpful and invested in helping them move forward in their business will do wonders for yours. Because honestly, anything that helps your followers will be seen as an excellent way to connect with them. Connections and an effective social media presence go hand in hand. If you use Instagram, be sure to check out the other ways to engage your audience.
Share your why.
When was the last time you actually shared the reason why you do what you do? Sharing your why with your followers can help them see how passionate you truly are. So share what you love about what you do. Share your story about why you just HAD TO chase your dream. Be authentic and don't be afraid to show vulnerability.
And don't feel uncomfortable about promoting yourself. People are following you for a reason. Your followers are curious about your business, what you do, and how you can help them. Some are even thinking about hiring you! So use social media as a way for them to see the type of person you are and why they need your business.
So be genuine, help people, and just be yourself. But most of all, follow your gut and whenever you find something that works for your business, stick with it no matter what. And don't forget to stay true to your brand's streamlined identity.
Do you use social media to create an impact with your customers and followers? Leave your comments below and let's discuss!