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How To Identify Relevant Hashtags for Your Business

In today's social media it's critical to use the right hashtags when it comes to engagement. Hashtags allow us to find similar conversations and places where our target audience hangs out. The use of the right hashtags can add value to a conversation. Hashtags can also build up a relationship that could lead to a business transaction down the road. Not too long ago, we shared a crash course in hashtags and how to use  them. Today we're focusing on how to identify the relevant hashtags.


Finding the right hashtags might sound difficult, but I'm here to tell you that it doesn't have to be. There are certain tools that can make finding the right hashtags for your business easy as pie. Let's dive in!

These three tools are pretty awesome when it comes to discovering the right hashtags:

However, there are a few things to consider when using the tools listed above. In all honesty, there are a variety of things to consider when using hashtags in the first place... like relevance, popularity and consistency. The us of relevant hashtags help you stay on point when it comes to connect with other brands or people in your same niche. Choosing the popular hashtags ensures that you're using hashtags that are still being, well, used. No one benefits from a dead hashtag. The use of consistent hashtags makes staying current and relevant within your niche easier. All of this info is great, but how do you find the right hashtags...

Identify the Hashtags of Influencers
This might seem harder than it sounds, but I promise it's easy. The best way to approach this is to consider what niche your business is in. If you're new to this niche, you might not have an idea of what the hashtags might be. However, you might know the popular influencers within your same niche. This comes in handy because it can help narrow down which hashtags are perfect for you and your business. Which will, in turn, help you streamline your social media presence.

This is also where Twitonomy comes into play, because they give you an analysis of the hashtags you're already using. You can repeat this with other accounts to get an even longer list of starter hashtags.

Use Your Starter List of Hashtags to Identify Related Hashtags
Now it's time to use Using the hashtags from your starter list, it can locate related hashtags. It's important to note that the size of the circle show how popular the hashtags are. The distance between inquired and related hashtags shows the extent of the correlation.

Try not to be too concerned about the correlation and popularity just yet. As long as the hashtag is logically related to your niche, include it in your latest list of hashtags.

Gauge the Relevance of Your Hashtags
RiteTag is awesome for this. Under the "Associated Hashtags" section enter the hashtags you collected earlier. The results will show the related hashtags complete with color coding to help you decide how well the hashtags actually do. The different colors represent hashtag density. Blue is "poor", Green is "good" and Red is "overused".

RiteTag also compares hashtags to other hashtags. Which makes it easier to decide which hashtags to use. It even shows the posts that the hashtags are used in and the influences who use that particular hashtag.

How To Utilize That List of Hashtags
I'm sure there are some of you out there grumbling at this point... "A list of hashtags - that's great and all but what do I do with them?" Use them every chance you get! We've talked about ways to engage with your Instagram audience before and now's your chance. In time you will start to see who the frequent users are of particular hashtags and you can use this knowledge to start building connections. This all boils down to growing your business in a profitable way. This can be done through favoriting tweets and Instagram posts. Heck, you can even start a chat about your niche. These steps can help establish a meaningful base of followers.

I hope these tools help you identify and build engaging relationships within your online community. It's important to select the right hashtags and keywords in order to maintain connected to relevant content.


Do you have a method for locating relevant hashtags? Let us know in the comments below so we can discuss!