SEO for Ecommerce: Ways to Boost Your Online Traffic

Last Updated: May 10, 2022

Behind every successful ecommerce business is a strong SEO strategy.

These days, online consumers don’t even look past the first page of Google results. If your business isn’t ranking high, you’re missing out on major conversion opportunities. SEO, or search engine optimization, is the art of improving your website and content to drive up your search rankings.

As your trusted ecommerce SEO expert, we compiled proven techniques to help you generate more clicks and outrank your competitors:

1. Conduct keyword research

Every successful SEO strategy begins with choosing the right keywords. You can start by using SEO tools like Ahrefs to build a list of keywords popular with your target market. Such tools also let you assess important insights such as a keyword’s search volume, user intent, and cost-per-click.

Another way to select effective keywords is through competitor research. You can leverage tools like SEMrush to determine which keywords your competitors are ranking for. Take a look at how larger brands, in particular, use and lay out their keywords.

To begin producing content, you must know what keywords are attracting traffic to your site. Proper research will direct you towards keywords that are specific, relevant, and easy to rank for.  

2. Optimize product pages

Product pages are at the core of every ecommerce site.  

To properly optimize your pages for search, insert keywords into your title tags, headers, meta descriptions, and URLs. Always write unique product descriptions and refrain from copying from other sites. Inviting your customers to add reviews is also a great way to add fresh content that Google requires.

3. Improve page speed

Page speed is not just essential for user experience. It’s also one of the ranking factors used by Google’s algorithm. The longer it takes for your website to load, the fewer pages a search engine bot can crawl and index.

Increase your page speed by cleaning up your code. Remove unnecessary spaces, commas, and comments that can disrupt loading time. You also want to choose a reliable ecommerce hosting site with good server speed and uptime.

The larger your images, the longer it takes to load them. Reduce the size of your CSS, HTML, and JavaScript files and avoid anything larger than 150 bytes.  

SEO best practices

4. Publish unique and useful content

Apart from website copy, there are other types of content you can publish to maximize your keyword use. More content means more keywords, and more keywords means more opportunities to rank.  

Content can be written (blogs, whitepapers, e-books, press releases) or audiovisual (videos, podcasts). By creating original content that’s relevant to your business, you can expand your audience reach and improve domain authority on search engines.  

SEO Specialists You Can Rely On

SEO is not a one-time project. It’s an ongoing cycle of discovering better keywords, refreshing content, and improving every aspect of your website.  

Section 5 Media can help you build a foolproof SEO strategy to drive traffic and grow your business. As a reputable marketing agency in Arizona, we’re proud to have served a range of B2B and B2C clients throughout the U.S. We strive to deliver world-class marketing solutions that suit your needs, goals, and budget.

Call 480-977-1600 to schedule a free consultation with our SEO team.

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