When it comes to capturing market share, driving up profits, and encouraging your business to grow, you will need technology by your side to really make the most of your enterprise’s offerings. Without digital technology fused with your every process and system, you’ll be languishing behind your competition within your market, and you’ll be unable to compete on the price point of those companies that have streamlined with the use of technology. As such, digital solutions can help your business prosper like never before – and six of the best are shared with business owners and startup entrepreneurs below.
Whether you’re talking with your colleagues, responding to queries raised by your customers, communicating with consumers, or getting in touch with clients, you’ll be doing this through digital technology. You’ll be using email services and instant messaging apps, as well as conference calls, to help get the job done. To really maximize your ability to communicate across time and space, you should look for the finest, centralized communications solutions to help your business connect the dots throughout the working week. Shopping around for the best communications systems is easy: just search online for the best in present-day business, and compare prices and deals to decide which will work best for you.
Meanwhile, much of your communications with your customers – as well as other vital services and systems in your business – can be automated. Whether that’s through chatbots and automated voicemail systems, or more advanced, AI-enabled order monitoring systems, you should be prepared to shop around in your search for the best automation software on the market presently. If you need help in finding the right programs to get your business operating more efficiently, you can find advice from HERO managed services LLP – as well as their own suite of digital products – to help you plan your next wave of next-generation technology infrastructure in your business.
All your employees have a workflow, and this is something that involves several different components. For many years, the likes of Microsoft, Adobe, and other critical B2B software producers have provided businesses with excellent IT infrastructure to help balance and enable workflows across your company. But with remote working a growing trend, and cloud-based computing more crucial than ever, this is a moment to look to digital solutions that enable workflows to take place in a more streamlined fashion, including the ability to edit and share documents online with ease. Look to online planners, too – like the Gantt chart and similar calendars of work –to get all your workers onto the same page at the start of every working day.
All businesses will operate with a marketing arm, and these teams will be in charge of devising campaigns that are specifically designed to attract more customers to your brand and to your company. With marketing a growing field, especially in the digital space, your company must be able to articulate itself professionally and impressively on social media and on platforms that might lead web users through to your website. Technologies can help in this core mission of your marketing team. They should be leveraged for your marketers to build more robust, multimedia messaging that is posted expertly on the sites and platforms that will gain you the most followers in the long run.
When you’re working hard as a business to overcome challenges like that imposed by COVID-19, you need a switched-on and agile HR team to help you coordinate many different responsibilities at once. You will need to take care of employees’ wellbeing, ensure wages are paid correctly and get messaging through to all your staff members regarding the current state of play for workers in your business. By having a wonderful HR tech facility to run all of this through, your human resources team will be able to concentrate on what really matters: the cohesion of your team. Meanwhile, these tech systems operate in the background, automating payroll, and monitoring workloads so that none of your employees end up overwhelmed or underperforming while on the job.
Finally, one cannot discuss modern business without taking into account the fact that data is widely regarded as a ‘new oil’ to power modern-day business. Data concerning your internal processes can help you understand where your business might be going wrong, in terms of its weak spots and areas of inefficiency. Data regarding your customers, and their demographics, can help you understand who is trading with you, and who is likely to trade with you in the future. There’s even data to process on your marketing and branding materials, and on where your website visitors click and linger when browsing your site. All of this adds up to a spectacular web of data – a web that you’ll need a high-performing software to untangle and understand. Getting this data centralized and monetized should be your goal when looking for a tech upgrade for your business in the future.
All six of these areas of tech investment will drive a more efficient model for your company, enabling you and your staff to work more effectively in the face of a changing and modernizing business environment in 2020 and beyond.
