Section 5 Media Marketing Blog

The Section 5 Media Digital Marketing Blog. Learn to grow and thrive using our online resources.

Posts about Advertising:

Tips for Having a Successful Trade Show Experience

Picture of Josh Wendt
Josh Wendt May 25, 2020 3:10:56 PM
Tips for Having a Successful Trade Show Experience

Trade shows are an excellent way for you to build a client base and get the word out about your business or product. There is also ample opportunity to meet others in your industry and build your professional network, something that can definitely come in handy as your business grows. You stand to gain so much from having a successful experience at a trade show, you want to ensure that you are prepared for the event so that you can take full advantage of all the potential benefits.

Content Promotion: Balancing Organic Results with Paid Ad

Danielle Elliott Oct 4, 2018 2:00:10 PM

Content Promotion Balancing Organic Results with Paid Ad

If you're a content marketer, I know the countless hours you spend on planning, creating and designing your content. It takes time and effort. However, when it comes to promotion, it doesn't always succeed. PointVisible states that only 22% of marketers feel that their content marketing efforts are successful. So, if content promotion is where most companies fail - what can be done?

Two Formulas That Will Help You Understand Your PPC Data

Danielle Elliott Sep 11, 2018 11:30:20 AM

Two Formulas That Will Help You Understand Your PPC Data

PPC (pay per click) advertising is a highly targeted marketing tool that's incredibly effective. However you need to understand what works for you. Thankfully there are certain metrics you need to track, as well as formulas you need to know in order to calculate the true value of your PPC efforts. The two most important formulas you need are Cost Per Click and Return On Investment. There are two related formulas that will give you a better understanding of your pay per click performance.

The Ultimate Guide To A Successful PPC Campaign

Danielle Elliott Sep 4, 2018 2:00:22 PM

The Ultimate Guide To A Successful PPC Campaign

You might have already heard of PPC campaigns, but granted there are some of you out there that hasn't. And that's okay. Today we're going to talk about what a PPC campaign is and how to run a successful on. PPC (also known as pay per click advertising) is essential when it comes to a comprehensive search engine optimization strategy. A lot of brands use this form of advertising because it brings them immediate results. And honestly, who doesn't love that?

A Crash Course On How To Choose & Track KPIs

Danielle Elliott Jul 17, 2018 2:00:47 PM

A Crash Course On How To Choose & Track KPIs

In the world of digital marketing, KPI (key performance indicators) have their proper place. In fact, they are extremely important when it comes to measuring the performance of any given digital marketing strategy. Unfortunately, the only downside is that there are A LOT of options to choose from. Therefore it can be difficult when you have to choose the right KPIs to track. Sometimes it can be even harder to know where to start or figure out when it's time to start tracking something new. Today we'll discuss what KPIs are, how to choose them and how to track them.

The Ultimate Guide to Marketing with Instagram

Danielle Elliott Apr 5, 2018 2:00:27 PM

The Ultimate Guide To Marketing with Instagram

We all know how important it is to reach potential customers with a branding message they recognize. Especially if you want your brand to stay relevant and continue to grow. Otherwise, your brand might become outdated while your competitors gain more and more traction. Here's the thing: smart marketers don't let this happen. In fact, this is where social media platforms come into play. And since Instagram is a platform that's right up there with Facebook, it makes sense. Marketing with Instagram takes a little know how, so let's dive in!

What the New AdWords Interface Means for Marketers

Danielle Elliott Mar 27, 2018 2:00:05 PM

What the New AdWords Interface Means for Marketers

AdWords has a new interface and it's deeper than just looks. The update to the existing layout is a completely new build. In fact, the new AdWords interface has a lot to offer. Google has learned quite a bit from advertiser feedback and fast-moving consumer trends. In fact, since it's last major User Interface in 2012, mobile micro-moments has made its way onto the scene. This brings me to another point, the mobile-first marketing trend is really important when it comes to the success of your digital career.

How To Create A Profitable AdWords Campaign

Danielle Elliott Mar 15, 2018 2:00:54 PM
How To Create A Profitable AdWords Campaign

So you've brushed up on your knowledge of AdWord's, created an account, honed your keywords, and you're ready to start making that money. A few weeks roll by and you begin to doubt this new venture of yours. I get it, there so much unknown. And when you don't see anything happening, it can be somewhat discouraging. But Launching a new AdWords search campaign is an exhilarating process! A process interlaced with excitement, fear, and a whole lot of anxiety. Luckily, this article is here to allay those fears.