Trade shows are an excellent way for you to build a client base and get the word out about your business or product. There is also ample opportunity to meet others in your industry and build your professional network, something that can definitely come in handy as your business grows. You stand to gain so much from having a successful experience at a trade show, you want to ensure that you are prepared for the event so that you can take full advantage of all the potential benefits.

The average SMB (small to medium-sized business) spends around $400 per month on marketing. Many of these companies put out more money than necessary in PPC because of inexperience and inefficiency.

If you're a content marketer, I know the countless hours you spend on planning, creating and designing your content. It takes time and effort. However, when it comes to promotion, it doesn't always succeed. PointVisible states that only 22% of marketers feel that their content marketing efforts are successful. So, if content promotion is where most companies fail - what can be done?

PPC (pay per click) advertising is a highly targeted marketing tool that's incredibly effective. However you need to understand what works for you. Thankfully there are certain metrics you need to track, as well as formulas you need to know in order to calculate the true value of your PPC efforts. The two most important formulas you need are Cost Per Click and Return On Investment. There are two related formulas that will give you a better understanding of your pay per click performance.

You might have already heard of PPC campaigns, but granted there are some of you out there that hasn't. And that's okay. Today we're going to talk about what a PPC campaign is and how to run a successful on. PPC (also known as pay per click advertising) is essential when it comes to a comprehensive search engine optimization strategy. A lot of brands use this form of advertising because it brings them immediate results. And honestly, who doesn't love that?

In the world of digital marketing, KPI (key performance indicators) have their proper place. In fact, they are extremely important when it comes to measuring the performance of any given digital marketing strategy. Unfortunately, the only downside is that there are A LOT of options to choose from. Therefore it can be difficult when you have to choose the right KPIs to track. Sometimes it can be even harder to know where to start or figure out when it's time to start tracking something new. Today we'll discuss what KPIs are, how to choose them and how to track them.

We all know how important it is to reach potential customers with a branding message they recognize. Especially if you want your brand to stay relevant and continue to grow. Otherwise, your brand might become outdated while your competitors gain more and more traction. Here's the thing: smart marketers don't let this happen. In fact, this is where social media platforms come into play. And since Instagram is a platform that's right up there with Facebook, it makes sense. Marketing with Instagram takes a little know how, so let's dive in!

AdWords has a new interface and it's deeper than just looks. The update to the existing layout is a completely new build. In fact, the new AdWords interface has a lot to offer. Google has learned quite a bit from advertiser feedback and fast-moving consumer trends. In fact, since it's last major User Interface in 2012, mobile micro-moments has made its way onto the scene. This brings me to another point, the mobile-first marketing trend is really important when it comes to the success of your digital career.

So you've brushed up on your knowledge of AdWord's, created an account, honed your keywords, and you're ready to start making that money. A few weeks roll by and you begin to doubt this new venture of yours. I get it, there so much unknown. And when you don't see anything happening, it can be somewhat discouraging. But Launching a new AdWords search campaign is an exhilarating process! A process interlaced with excitement, fear, and a whole lot of anxiety. Luckily, this article is here to allay those fears.

Google Adwords For Bloggers

Last week we took some time to discuss AdWords for beginners, now that's out of the way, we're going to focus on AdWords for bloggers.  If you haven't had a chance to read that we recommend you take 5 minutes and look through it. We'll wait. It might seem like the same tactic and from a technology point of view it is, but it's actually quite different when you look at the methods and outcomes. There are also a few things you should consider if you're a blogger looking into Google AdWords. AdWords is a great way to integrate a variety of methods as far as advertising is concerned. In fact, there are a lot of tools that go unnoticed if you don't know what you're looking for.