Section 5 Media Marketing Blog

The demand for home services has exploded over the years, and shows no sign of stoping any time soon. This has also increased the demand for home service companies; therefore, it is a worthy investment to make sure you can be found when those potential customers are looking for you. The only question is, with so many people already tapped into this market, how do you ensure that you are ahead of your competitors? One of the best ways to do this is by using pay-per-click advertising, or PPC. PPC will help your business connect with the right people at the right time by providing timely solutions to their problems.

As a home service business owner, getting potential customers to actually click on your website is no easy task. In fact, lead generation is one of the most frustrating aspects of running a business for most owners.

If you hold a successful networking event, it can be one of the most valuable investments your business can make all year. Not only will you meet new contacts that you can do business with, but you’re also promoting your business in an extremely positive light. If you plan your event carefully, it’ll show people that your business has a keen eye for detail. If you provide them with high-quality food, drink and entertainment, it’ll show them that you have high standards. Most importantly, if it goes without a hitch it shows your business can be relied on and entrusted with a client’s money. All of these are qualities that every client is looking for before they sign a big contract. To make sure your event goes well, here are three common mistakes you should avoid making.

By far the most common reason for companies failing is a lack of cash flow – typically caused by excess overheads eating into profits. Every firm goes through lean times once in a while, unfortunately resulting in inevitable cutbacks. Very often, the first expense to get shelved is the marketing budget.

Amazon is the world’s largest online retailer, with over 197 million people visiting the platform each month. Amazon provides ultimate convenience, giving buyers what they want, and delivering it at record speeds. Selling your products on Amazon means having the potential to access a huge buyer’s market, but only if you market your products correctly. With around 353 million products currently sold on Amazon, the competition is fierce. So how can you stand out?

Landscaping can benefit from year-round professional marketing. As a seasonal business, some times of the year you will market more. But don’t be fooled into thinking that marketing only happens during top landscaping season, and don't be fooled into thinking that success just happens on it's own.

Trade shows are an excellent way for you to build a client base and get the word out about your business or product. There is also ample opportunity to meet others in your industry and build your professional network, something that can definitely come in handy as your business grows. You stand to gain so much from having a successful experience at a trade show, you want to ensure that you are prepared for the event so that you can take full advantage of all the potential benefits.

The average SMB (small to medium-sized business) spends around $400 per month on marketing. Many of these companies put out more money than necessary in PPC because of inexperience and inefficiency.

If you're a content marketer, I know the countless hours you spend on planning, creating and designing your content. It takes time and effort. However, when it comes to promotion, it doesn't always succeed. PointVisible states that only 22% of marketers feel that their content marketing efforts are successful. So, if content promotion is where most companies fail - what can be done?

PPC (pay per click) advertising is a highly targeted marketing tool that's incredibly effective. However you need to understand what works for you. Thankfully there are certain metrics you need to track, as well as formulas you need to know in order to calculate the true value of your PPC efforts. The two most important formulas you need are Cost Per Click and Return On Investment. There are two related formulas that will give you a better understanding of your pay per click performance.