You might have already heard of PPC campaigns, but granted there are some of you out there that hasn't. And that's okay. Today we're going to talk about what a PPC campaign is and how to run a successful on. PPC (also known as pay per click advertising) is essential when it comes to a comprehensive search engine optimization strategy. A lot of brands use this form of advertising because it brings them immediate results. And honestly, who doesn't love that?

In the world of digital marketing, KPI (key performance indicators) have their proper place. In fact, they are extremely important when it comes to measuring the performance of any given digital marketing strategy. Unfortunately, the only downside is that there are A LOT of options to choose from. Therefore it can be difficult when you have to choose the right KPIs to track. Sometimes it can be even harder to know where to start or figure out when it's time to start tracking something new. Today we'll discuss what KPIs are, how to choose them and how to track them.

We all know how important it is to reach potential customers with a branding message they recognize. Especially if you want your brand to stay relevant and continue to grow. Otherwise, your brand might become outdated while your competitors gain more and more traction. Here's the thing: smart marketers don't let this happen. In fact, this is where social media platforms come into play. And since Instagram is a platform that's right up there with Facebook, it makes sense. Marketing with Instagram takes a little know how, so let's dive in!

AdWords has a new interface and it's deeper than just looks. The update to the existing layout is a completely new build. In fact, the new AdWords interface has a lot to offer. Google has learned quite a bit from advertiser feedback and fast-moving consumer trends. In fact, since it's last major User Interface in 2012, mobile micro-moments has made its way onto the scene. This brings me to another point, the mobile-first marketing trend is really important when it comes to the success of your digital career.

So you've brushed up on your knowledge of AdWord's, created an account, honed your keywords, and you're ready to start making that money. A few weeks roll by and you begin to doubt this new venture of yours. I get it, there so much unknown. And when you don't see anything happening, it can be somewhat discouraging. But Launching a new AdWords search campaign is an exhilarating process! A process interlaced with excitement, fear, and a whole lot of anxiety. Luckily, this article is here to allay those fears.

Google Adwords For Bloggers

Last week we took some time to discuss AdWords for beginners, now that's out of the way, we're going to focus on AdWords for bloggers.  If you haven't had a chance to read that we recommend you take 5 minutes and look through it. We'll wait. It might seem like the same tactic and from a technology point of view it is, but it's actually quite different when you look at the methods and outcomes. There are also a few things you should consider if you're a blogger looking into Google AdWords. AdWords is a great way to integrate a variety of methods as far as advertising is concerned. In fact, there are a lot of tools that go unnoticed if you don't know what you're looking for.

Google AdWords is such a huge component when it comes to marketing for brands and small businesses alike. However, a lot of people don't know how or where to start. This will be a pretty thorough look at AdWords, so if you're new to it you're in the right place. But before you dive in head first, there are a few questions that you need to ask.

Digital marketing is growing bigger and bigger. Rumor has it that by 2020, the U.S. will more than likely hit $113.18 billion! Which is double the amount from just two years ago. A lot of it has to do with all the emerging technologies. Not to mention all of the varying platforms. But what does this mean for brands? It's simple really. If they play their cards right, they'll see an increase in ways they can connect with current and future customers alike. However, when it comes to digital marketing, the trick is to know which platforms offer the best opportunity. For both your brand AND your audience.

Have you ever wondered about whether or not you can actually make money off of your blog? If so, this post is for you! If you've daydreamed about monetizing your blog, but worried it might not work, I'm here to tell you something good. You CAN make money off your blog. Thankfully, we're sharing a few different ways you can do just that. First of all, there are different "types" of blog income. There are good ones and bad ones. Generally, the income you make from your blog will fall under one of the following options:

Facebook is constantly evolving. Like any good company, Facebook adapts and changes the world around us. And as I see it, the social media world too. Now, while some changes to Facebook can leave you disappointed or angry, some can actually benefit marketers. Whenever a new update happens, a lot of marketers are left assessing the potential affects. How will this change things for our team? How will our strategy need to adapt in order to stay current? Is there anything that we can gain from this change?