Google AdWords is such a huge component when it comes to marketing for brands and small businesses alike. However, a lot of people don't know how or where to start. This will be a pretty thorough look at AdWords, so if you're new to it you're in the right place. But before you dive in head first, there are a few questions that you need to ask.
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Digital marketing is growing bigger and bigger. Rumor has it that by 2020, the U.S. will more than likely hit $113.18 billion! Which is double the amount from just two years ago. A lot of it has to do with all the emerging technologies. Not to mention all of the varying platforms. But what does this mean for brands? It's simple really. If they play their cards right, they'll see an increase in ways they can connect with current and future customers alike. However, when it comes to digital marketing, the trick is to know which platforms offer the best opportunity. For both your brand AND your audience.
Have you ever wondered about whether or not you can actually make money off of your blog? If so, this post is for you! If you've daydreamed about monetizing your blog, but worried it might not work, I'm here to tell you something good. You CAN make money off your blog. Thankfully, we're sharing a few different ways you can do just that. First of all, there are different "types" of blog income. There are good ones and bad ones. Generally, the income you make from your blog will fall under one of the following options:
Facebook is constantly evolving. Like any good company, Facebook adapts and changes the world around us. And as I see it, the social media world too. Now, while some changes to Facebook can leave you disappointed or angry, some can actually benefit marketers. Whenever a new update happens, a lot of marketers are left assessing the potential affects. How will this change things for our team? How will our strategy need to adapt in order to stay current? Is there anything that we can gain from this change?
'Tis the season - for a new holiday marketing strategy! All businesses, both large and small, try to get a jump on their holiday marketing the time September or October rolls around. But it isn't too late to start now. The campaigns and strategies ramp up into high gear. And for good reason. As the holidays, approach, consumers will be online a lot more than usual. In fact, 78% of shoppers use the internet for holiday gift research.
There's nothing more important to the success of your business than inbound marketing. However, there are a few dimensions to inbound marketing is concerned. For example, you need to learn a few tried and true techniques to succeed. Once you overcome these challenges, you're golden. Now don't let this scare you. Inbound marketing isn't that complicated! Fortunately, there are a lot of core practices that are highly effective. Especially when it comes to boosting brand exposure.
With the rise of new technologies, another era of advertising exists. Especially in terms of marketing. Sadly traditional methods such as print ads, television and radio have lost their efficacy. This is where digital advertising comes in. Nowadays the key is to attract and retain customers. Which means you need to understand digital marketing. I mean, even local coffee shops and burger joints use social media marketing. The goal being to build their brand and increase their market-reach. Most importantly, you can measure your efforts more accurately. In addition, they also cost a lot less!
Facebook ads that excell take some proper know how but once you master it, it becomes easy. Last week we talked about how to advertise with Instagram. This week we'll focus on how to create Facebook ads that actually work. The world of Facebook can be a mysterious one if you don't know where to start. And honestly, it can be downright complicated. If you need a little crash course on how to use Facebook for advertising head over here.
Instagram is still one of the best social media platforms out there. And with 55% of 18-29 year old's in the US, we can see why. This is why companies that can properly utilize this platform is crucial. Advertising with Instagram is both easy and effective. With Instagram there is an opportunity to share what is great about your business, stand out from others and grow your presence. As a result your business can truly profit from the millennial demographic.
It should come as no surprise that having a social media presence is very important. And Facebook is no exception. So, today we're going to discuss how to effectively advertise on Facebook. When it comes to advertising on Facebook it's best to know the rules of the game. The key is to reevaluate your presence, strategy, and whether the network is right for your company's needs. So how do you advertise on Facebook effectively? Let's dive in!