'Tis the season - for a new holiday marketing strategy! All businesses, both large and small, try to get a jump on their holiday marketing the time September or October rolls around. But it isn't too late to start now. The campaigns and strategies ramp up into high gear. And for good reason. As the holidays, approach, consumers will be online a lot more than usual. In fact, 78% of shoppers use the internet for holiday gift research.
There's nothing more important to the success of your business than inbound marketing. However, there are a few dimensions to inbound marketing is concerned. For example, you need to learn a few tried and true techniques to succeed. Once you overcome these challenges, you're golden. Now don't let this scare you. Inbound marketing isn't that complicated! Fortunately, there are a lot of core practices that are highly effective. Especially when it comes to boosting brand exposure.
With the rise of new technologies, another era of advertising exists. Especially in terms of marketing. Sadly traditional methods such as print ads, television and radio have lost their efficacy. This is where digital advertising comes in. Nowadays the key is to attract and retain customers. Which means you need to understand digital marketing. I mean, even local coffee shops and burger joints use social media marketing. The goal being to build their brand and increase their market-reach. Most importantly, you can measure your efforts more accurately. In addition, they also cost a lot less!
Facebook ads that excell take some proper know how but once you master it, it becomes easy. Last week we talked about how to advertise with Instagram. This week we'll focus on how to create Facebook ads that actually work. The world of Facebook can be a mysterious one if you don't know where to start. And honestly, it can be downright complicated. If you need a little crash course on how to use Facebook for advertising head over here.
Instagram is still one of the best social media platforms out there. And with 55% of 18-29 year old's in the US, we can see why. This is why companies that can properly utilize this platform is crucial. Advertising with Instagram is both easy and effective. With Instagram there is an opportunity to share what is great about your business, stand out from others and grow your presence. As a result your business can truly profit from the millennial demographic.
Recently Google announced that within months they plan on creating a separate mobile search index, which in time will become the primary one. This is big news for everyone, including businesses. We're here to give you all the details and tell you how Google's divided index could effect your business.
So, you want to grow your business? Sometimes the endless possibilities can become a little overwhelming. If you don't know what actions to take in order to get results for your business, you might get stuck. Ditch the months of research, because we're here to help with three ultimate actions that will grow your business! Growth doesn't happen by accident, so let's get started.
THIS ARTICLE HAS BEEN UPDATED Digital Marketing Trends for 2019