Section 5 Media Marketing Blog

The Section 5 Media Digital Marketing Blog. Learn to grow and thrive using our online resources.

Posts about Branding:

How Data Can Supercharge Your Marketing Strategy

Esther Ferguson Jun 3, 2020 12:40:12 PM
How Data Can Supercharge Your Marketing Strategy

By harnessing the power of data, 21st-century marketers can achieve the kinds of results and insights that they could only have dreamed of a decade ago. With data on their side, the only limit on what marketers can achieve is their own imaginations. Data-driven campaigns can be laser-focused on a specific goal and can enable businesses to achieve far more with much less. Here’s everything you need to know about data-driven marketing.

Tips for Having a Successful Trade Show Experience

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Josh Wendt May 25, 2020 3:10:56 PM
Tips for Having a Successful Trade Show Experience

Trade shows are an excellent way for you to build a client base and get the word out about your business or product. There is also ample opportunity to meet others in your industry and build your professional network, something that can definitely come in handy as your business grows. You stand to gain so much from having a successful experience at a trade show, you want to ensure that you are prepared for the event so that you can take full advantage of all the potential benefits.

How To Improve Your Home Inspector Business’s Reputation

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Josh Wendt Mar 3, 2020 11:05:39 AM
How To Improve Your Home Inspector Business’s Reputation

Brand reputation is important in every industry, but particularly the home inspection industry. It is essential that you develop your reputation as a trustworthy, experienced, and expert home inspector so that potential buyers can make informed, intelligent decisions in such an important moment in their life. However, it can also be challenging to develop this reputation, especially when you are just getting started. So, what can be done about this? There are a few highly effective strategies for improving your brand reputation as a home inspector, which should help you to attract new customers and increase your authority in this competitive industry.

How Extreme Personalization Can Work for Brands

Danielle Elliott Dec 6, 2018 2:00:57 PM

How Extreme Personalization Can Work for Brands

When was the last time you received a super personalized email from a brand? One that makes suggestions based on your preferences or previous purchases... chances are, well, never. For marketers, this seems as somewhat of a surprise. Mainly because personalization is something they often talk about a lot.

How To Improve Your Branding On Instagram

Danielle Elliott Nov 27, 2018 2:00:51 PM

How To Improve Your Branding On Instagram

By now, we all know that the best social media strategies are ones that have consistent follower growth, engagement, and likes/clicks. And Instagram is one of the best platforms to quickly achieve this! Building your brand on Instagram doesn't have to be difficult. When you compare it to SEO, it really is one of the best ways to compete against bigger brands.

How To Increase Your Conversions With Dynamic Content

Danielle Elliott Nov 22, 2018 2:00:37 PM

How To Increase Your Conversions With Dynamic ContentMarketing has a lot of moving parts, but when it comes down to it, there are some core concepts to it. And relevancy and personalization are some of the most-implemented ones. In fact, targeted, personalized messages are proven to increase customer engagement by at least 74%. The same thing goes if you want to improve lead generation. It's a great way to nurture specific needs and interests of a brand's target audience. As well as providing incredible value.

Customer Insights: 7 Top Tools To Use

Danielle Elliott Nov 20, 2018 2:00:50 PM

Customer Insight 7 Top Tools To UseContent strategies have one function, and one function only, to gain valuable insights into customer behavior. Customer insights are an essential part of any highly-effective content. The main goal is to convert. In today's digital landscape, we can end up with a little too much customer data at our disposal. Even with all this data, it can still be difficult to identify your audience. Or worse yet, know who they are or what they want.

E-Books As A Marketing Strategy

Danielle Elliott Oct 30, 2018 2:00:12 PM

E-Books As A Marketing Strategy

Ebooks are a great way to create shareable content that can entice others, which is why they are a great addition to any concrete marketing strategy. But why does this tactic work? Because creating great content really is the best way to generate leads. So it's definitely something that you can use to your advantage. Now stepping aside from ebooks for just a second, content can come in a variety of forms. Like blog posts, YouTube videos or informative e-letter campaigns.