Content strategies have one function, and one function only, to gain valuable insights into customer behavior. Customer insights are an essential part of any highly-effective content. The main goal is to convert. In today's digital landscape, we can end up with a little too much customer data at our disposal. Even with all this data, it can still be difficult to identify your audience. Or worse yet, know who they are or what they want.
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Ebooks are a great way to create shareable content that can entice others, which is why they are a great addition to any concrete marketing strategy. But why does this tactic work? Because creating great content really is the best way to generate leads. So it's definitely something that you can use to your advantage. Now stepping aside from ebooks for just a second, content can come in a variety of forms. Like blog posts, YouTube videos or informative e-letter campaigns.
You might be wondering if headlines are important and we're here to tell you that they are. In fact, they're incredibly important. Five times as many people read the headlines as the body copy. Therefore you need to make sure that your headline is well written. I mean, there's a lot of content out there and not a lot of time to read it all. This is where writing an effective headline comes into play. Besides, it's your one and only chance to grab your reader's attention.
Cat's out of the bag, mobile traffic is continually on the rise. But you probably knew that already. According to Statista (2016), 43% of all website traffic worldwide is generated through mobile. Plus a usage report from comScore (2017) shows that mobile is now dominating desktop use. Surprisingly enough - some marketers still need to optimize their ads, images, and websites in order to achieve mobile success. This is where mobile-friendly content comes into play. Below are three of the quickest ways to make sure you're on the top of your mobile game.
If you didn't already know, Evergreen content does matter. It's also something that you can leverage within your marketing strategy. Because the best type of content is the type that stays relevant and drives traffic long after. And if you aren't sure what "evergreen content" even is - we're starting at the very beginning for you. We're even going to share some of the best ways to approach content generation and how to make it work for your business.
I'm going to honest here for a second... content can make or break your brand. The type of content you create has to help you connect with your audience, build a positive brand association, and increase revenue for your company. If your content is offensive or inappropriate (even out of touch) it can give your brand a bad rap and actually scare off customers. So how do you make sure your audience shares the content you create?
E-commerce platforms help modern businesses thrive. Without them, online shopping wouldn't exist. Whenever you start an e-commerce site, the first things you need to decide on is whether or not to use a hosted or self-hosted e-commerce platform. Granted they are pros and cons, on top of a variety of reasons to choose one on the other. Naturally, the choice comes down to what sounds best for your business - but it never hurt anyone to do a little pro and cons list. Right?
YouTube is one of the best social media platforms for brands to take part in. Video marketing is on the rise since it's gaining popularity and accessibility for brands. Granted, there are other popular sites out there, like Snapchat, Instagram, Twitter, and Facebook - ones that you should invest in - but YouTube remains the ultimate place to be. Especially when it comes down to people spending A LOT of time watching videos. YouTube is often referred to as the world's "second largest search engine. This means that your content is found even faster - complete with true engagement - if you know a few tricks! Below are ten ways that you can effectively grow your YouTube channel.
When it comes to creating an epic video marketing campaign, a lot of things need to fall into place. There's a lot that goes into it, but it's definitely worth it. Video marketing is a highly effective way to get leads to actually engage with your brand. In fact, 45% of people watch videos online every day so it only makes sense that video marketing has become a favorite in the world of digital marketing. Today we're going to focus on how you can measure the success of your video, increase engagement and reduce costs.