Are search engine optimization agencies worth hiring in 2020? To find out the answer to that question, you'll want to learn about the pros and cons of using an SEO agency in 2020. That being said, read on to find out what the tops pros and cons are.
Section 5 Media Marketing Blog
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If you haven’t already adopted Big Data Analytics to help improve your employees’ performance, don’t worry, it is never too late to embrace this new and highly effective technology.
When was the last time you received a super personalized email from a brand? One that makes suggestions based on your preferences or previous purchases... chances are, well, never. For marketers, this seems as somewhat of a surprise. Mainly because personalization is something they often talk about a lot.
Marketing has a lot of moving parts, but when it comes down to it, there are some core concepts to it. And relevancy and personalization are some of the most-implemented ones. In fact, targeted, personalized messages are proven to increase customer engagement by at least 74%. The same thing goes if you want to improve lead generation. It's a great way to nurture specific needs and interests of a brand's target audience. As well as providing incredible value.
Content strategies have one function, and one function only, to gain valuable insights into customer behavior. Customer insights are an essential part of any highly-effective content. The main goal is to convert. In today's digital landscape, we can end up with a little too much customer data at our disposal. Even with all this data, it can still be difficult to identify your audience. Or worse yet, know who they are or what they want.
Ebooks are a great way to create shareable content that can entice others, which is why they are a great addition to any concrete marketing strategy. But why does this tactic work? Because creating great content really is the best way to generate leads. So it's definitely something that you can use to your advantage. Now stepping aside from ebooks for just a second, content can come in a variety of forms. Like blog posts, YouTube videos or informative e-letter campaigns.
Cat's out of the bag, mobile traffic is continually on the rise. But you probably knew that already. According to Statista (2016), 43% of all website traffic worldwide is generated through mobile. Plus a usage report from comScore (2017) shows that mobile is now dominating desktop use. Surprisingly enough - some marketers still need to optimize their ads, images, and websites in order to achieve mobile success. This is where mobile-friendly content comes into play. Below are three of the quickest ways to make sure you're on the top of your mobile game.
If you didn't already know, Evergreen content does matter. It's also something that you can leverage within your marketing strategy. Because the best type of content is the type that stays relevant and drives traffic long after. And if you aren't sure what "evergreen content" even is - we're starting at the very beginning for you. We're even going to share some of the best ways to approach content generation and how to make it work for your business.
I'm going to honest here for a second... content can make or break your brand. The type of content you create has to help you connect with your audience, build a positive brand association, and increase revenue for your company. If your content is offensive or inappropriate (even out of touch) it can give your brand a bad rap and actually scare off customers. So how do you make sure your audience shares the content you create?
E-commerce platforms help modern businesses thrive. Without them, online shopping wouldn't exist. Whenever you start an e-commerce site, the first things you need to decide on is whether or not to use a hosted or self-hosted e-commerce platform. Granted they are pros and cons, on top of a variety of reasons to choose one on the other. Naturally, the choice comes down to what sounds best for your business - but it never hurt anyone to do a little pro and cons list. Right?