Posts about Branding:
A cohesive customer journey is incredibly important for the success of any brand. With an accurate customer journey map, you are more likely to provide a more consistent and streamlined process for your customers. It also has the ability to transform the online customer journey into a visual method that digital marketers can use to their advantage. So in order to streamline your customer experience, it's in your best interest to create a customer journey map that suits your brand AND your customers.
Hello and welcome to the digital world! As you know, we are a society driven by digital technology. And a lot of things has changed because of it. Especially digital marketing. Digital marketing has an incredible impact on people's interactions, work, purchases, and even their everyday life. It affects our habits and can even lead us to make specific decisions. Therefore companies need to have a strong hold on how to utilize this digital universe. If they don't, they'll falter behind. Digital marketing truly is the best way to maximize a brand's awareness and impact.
I'm sure you've heard the phrase "evergreen content" before. Especially if you deal with content marketing, SEO, or honestly any kind of web marketing. Or maybe you've been told that your site needs to have this type of content in order to thrive. So what exactly is evergreen content and why are they so good for Search Engine Optimization? Today we're going to take a look at the basics of evergreen content, how to write one, and why incorporating them into your blog strategy is essential to any content marketing strategy.
Search engine optimization is a lot like a Rubix cube. You have to get the pieces just right to succeed at it. But the thing with SEO is that it is a field that can be challenging because it's always changing. However, there are best practices that are pretty constant. And if you follow them, you can improve your organic visibility. But since Google's algorithm is ever-evolving, most people will overlook a lot of what can cause one site to outrank another site.
Social media is one of the most important marketing tools today. In fact, it's so integral that you need a solid campaign in order to grow your followers, your audience and to expand your reach on Facebook. But the trick in all this is knowing where to start because it isn't always easy. Especially if you are like the majority of people and are self-taught in the art of social media.
Are you looking for an easy way to build a bigger following on social media?. One of the best ways to do this is to collect UGC (user-generated content) as a way to up your marketing game. User-generated content hashtag contests are incredibly important at the moment. And for good reason. They're simple to run and have this awesome way of getting shared A LOT. It's also a lot easier to manage than some other kinds of promotions.
Does your brand have a LinkedIn profile? More often than not, the answer is no. In fact, a lot of brands are missing the boat by not having a LinkedIn company page. Whether you're a small brand or a large business (heck - even bloggers!) a LinkedIn page can be a huge benefit to your awareness. A LinkedIn company page can serve a variety of functions, in addition to your personal profile. There really are a lot of benefits when it comes to having a LinkedIn page for your brand.
Instagram is one of the fastest growing social networks out there. In fact, in the past 12 months, their active users went from 600 million to 800 million! As for Instagram Stories, it's up to 300 million daily active users! This is great news. Especially for brands that use Instagram as a way to build brand awareness and communicate with their followers. However, with these increased numbers, it means that there has also been interested from brands of all kinds.
Digital marketing is growing bigger and bigger. Rumor has it that by 2020, the U.S. will more than likely hit $113.18 billion! Which is double the amount from just two years ago. A lot of it has to do with all the emerging technologies. Not to mention all of the varying platforms. But what does this mean for brands? It's simple really. If they play their cards right, they'll see an increase in ways they can connect with current and future customers alike. However, when it comes to digital marketing, the trick is to know which platforms offer the best opportunity. For both your brand AND your audience.