Section 5 Media Marketing Blog

The Section 5 Media Digital Marketing Blog. Learn to grow and thrive using our online resources.

Posts about Branding (3):

How To Create Shareable Content

How To Create Shareable Content

I'm going to honest here for a second... content can make or break your brand. The type of content you create has to help you connect with your audience, build a positive brand association, and increase revenue for your company. If your content is offensive or inappropriate (even out of touch) it can give your brand a bad rap and actually scare off customers. So how do you make sure your audience shares the content you create?

Pros & Cons: E-Commerce Hosting Sites

E-commerce platforms help modern businesses thrive. Without them, online shopping wouldn't exist. Whenever you start an e-commerce site, the first things you need to decide on is whether or not to use a hosted or self-hosted e-commerce platform. Granted they are pros and cons, on top of a variety of reasons to choose one on the other. Naturally, the choice comes down to what sounds best for your business - but it never hurt anyone to do a little pro and cons list. Right?

How To Effectively Grow Your YouTube Channel

How To Grow Your YouTube Channel in 2018

YouTube is one of the best social media platforms for brands to take part in. Video marketing is on the rise since it's gaining popularity and accessibility for brands. Granted, there are other popular sites out there, like Snapchat, Instagram, Twitter, and Facebook - ones that you should invest in - but YouTube remains the ultimate place to be. Especially when it comes down to people spending A LOT of time watching videos. YouTube is often referred to as the world's "second largest search engine. This means that your content is found even faster - complete with true engagement - if you know a few tricks! Below are ten ways that you can effectively grow your YouTube channel.

Video Marketing & How To Measure Success

How To Measure Success In Your Video Marketing Campaign

When it comes to creating an epic video marketing campaign, a lot of things need to fall into place. There's a lot that goes into it, but it's definitely worth it. Video marketing is a highly effective way to get leads to actually engage with your brand. In fact, 45% of people watch videos online every day so it only makes sense that video marketing has become a favorite in the world of digital marketing. Today we're going to focus on how you can measure the success of your video, increase engagement and reduce costs.

How To Get the Most Out of Customer Journey Mapping

A cohesive customer journey is incredibly important for the success of any brand. With an accurate customer journey map, you are more likely to provide a more consistent and streamlined process for your customers. It also has the ability to transform the online customer journey into a visual method that digital marketers can use to their advantage. So in order to streamline your customer experience, it's in your best interest to create a customer journey map that suits your brand AND your customers.

How Digital Has Changed Business Forever

Hello and welcome to the digital world! As you know, we are a society driven by digital technology. And a lot of things has changed because of it. Especially digital marketing. Digital marketing has an incredible impact on people's interactions, work, purchases, and even their everyday life. It affects our habits and can even lead us to make specific decisions. Therefore companies need to have a strong hold on how to utilize this digital universe. If they don't, they'll falter behind. Digital marketing truly is the best way to maximize a brand's awareness and impact.

What Is Evergreen Content and Why Does It Matter?

I'm sure you've heard the phrase "evergreen content" before. Especially if you deal with content marketing, SEO, or honestly any kind of web marketing. Or maybe you've been told that your site needs to have this type of content in order to thrive. So what exactly is evergreen content and why are they so good for Search Engine Optimization? Today we're going to take a look at the basics of evergreen content, how to write one, and why incorporating them into your blog strategy is essential to any content marketing strategy.

An Uncommon Google Analytics Report That Will Increase Your Blog's Traffic

Uncommon Google Analytics That Will Increase Your Blog's Traffic

Search engine optimization is a lot like a Rubix cube. You have to get the pieces just right to succeed at it. But the thing with SEO is that it is a field that can be challenging because it's always changing. However, there are best practices that are pretty constant. And if you follow them, you can improve your organic visibility. But since Google's algorithm is ever-evolving, most people will overlook a lot of what can cause one site to outrank another site.

10 Tips To Expand Your Reach On Facebook

10 Tips To Expand Your Reach On Facebook

Social media is one of the most important marketing tools today. In fact, it's so integral that you need a solid campaign in order to grow your followers, your audience and to expand your reach on Facebook. But the trick in all this is knowing where to start because it isn't always easy. Especially if you are like the majority of people and are self-taught in the art of social media.