When it comes to creating an epic video marketing campaign, a lot of things need to fall into place. There's a lot that goes into it, but it's definitely worth it. Video marketing is a highly effective way to get leads to actually engage with your brand. In fact, 45% of people watch videos online every day so it only makes sense that video marketing has become a favorite in the world of digital marketing. Today we're going to focus on how you can measure the success of your video, increase engagement and reduce costs.
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A cohesive customer journey is incredibly important for the success of any brand. With an accurate customer journey map, you are more likely to provide a more consistent and streamlined process for your customers. It also has the ability to transform the online customer journey into a visual method that digital marketers can use to their advantage. So in order to streamline your customer experience, it's in your best interest to create a customer journey map that suits your brand AND your customers.
Hello and welcome to the digital world! As you know, we are a society driven by digital technology. And a lot of things has changed because of it. Especially digital marketing. Digital marketing has an incredible impact on people's interactions, work, purchases, and even their everyday life. It affects our habits and can even lead us to make specific decisions. Therefore companies need to have a strong hold on how to utilize this digital universe. If they don't, they'll falter behind. Digital marketing truly is the best way to maximize a brand's awareness and impact.
I'm sure you've heard the phrase "evergreen content" before. Especially if you deal with content marketing, SEO, or honestly any kind of web marketing. Or maybe you've been told that your site needs to have this type of content in order to thrive. So what exactly is evergreen content and why are they so good for Search Engine Optimization? Today we're going to take a look at the basics of evergreen content, how to write one, and why incorporating them into your blog strategy is essential to any content marketing strategy.
Search engine optimization is a lot like a Rubix cube. You have to get the pieces just right to succeed at it. But the thing with SEO is that it is a field that can be challenging because it's always changing. However, there are best practices that are pretty constant. And if you follow them, you can improve your organic visibility. But since Google's algorithm is ever-evolving, most people will overlook a lot of what can cause one site to outrank another site.
Are you looking for an easy way to build a bigger following on social media?. One of the best ways to do this is to collect UGC (user-generated content) as a way to up your marketing game. User-generated content hashtag contests are incredibly important at the moment. And for good reason. They're simple to run and have this awesome way of getting shared A LOT. It's also a lot easier to manage than some other kinds of promotions.
Does your brand have a LinkedIn profile? More often than not, the answer is no. In fact, a lot of brands are missing the boat by not having a LinkedIn company page. Whether you're a small brand or a large business (heck - even bloggers!) a LinkedIn page can be a huge benefit to your awareness. A LinkedIn company page can serve a variety of functions, in addition to your personal profile. There really are a lot of benefits when it comes to having a LinkedIn page for your brand.
Have you ever wondered about whether or not you can actually make money off of your blog? If so, this post is for you! If you've daydreamed about monetizing your blog, but worried it might not work, I'm here to tell you something good. You CAN make money off your blog. Thankfully, we're sharing a few different ways you can do just that. First of all, there are different "types" of blog income. There are good ones and bad ones. Generally, the income you make from your blog will fall under one of the following options:
Did you know that over 340 million people (and 4 million companies) are active on LinkedIn? That's a lot, right? Another thing you may not know is that LinkedIn is also one of the top-rated social media platforms for small businesses. Which is great news for small businesses looking to excel. What's even more important, is that small businesses consistently rank LinkedIn as an awesome avenue for sales leads, investors, and financial assistance. In fact, small businesses on LinkedIn have a better chance at finding leads than on Facebook. Best of all, bloggers can reap the benefits as well! So, why does it pay for small businesses AND bloggers to use LinkedIn? Let's check it out...