Digital marketing is growing bigger and bigger. Rumor has it that by 2020, the U.S. will more than likely hit $113.18 billion! Which is double the amount from just two years ago. A lot of it has to do with all the emerging technologies. Not to mention all of the varying platforms. But what does this mean for brands? It's simple really. If they play their cards right, they'll see an increase in ways they can connect with current and future customers alike. However, when it comes to digital marketing, the trick is to know which platforms offer the best opportunity. For both your brand AND your audience.
Posts about Branding (4):
Have you ever wondered about whether or not you can actually make money off of your blog? If so, this post is for you! If you've daydreamed about monetizing your blog, but worried it might not work, I'm here to tell you something good. You CAN make money off your blog. Thankfully, we're sharing a few different ways you can do just that. First of all, there are different "types" of blog income. There are good ones and bad ones. Generally, the income you make from your blog will fall under one of the following options:
That's right! You can finally follow hashtags on Instagram. This is great news. Especially for brands and bloggers alike. Honestly, it's awesome for anyone who uses Instagram as a way to promote their content! This is perfect for people who consistently use hashtags as a way to find new accounts on Instagram. As a brand, it helps you reach a wider audience. Which is why it's incredibly important to use hashtags whenever you post your content. Because it can really make a difference.
Social media can be overwhelming. You have to figure out the times to post, the type of content, and interact with your followers. All of that can seem a little insane. Especially when you consider you need time to actually run your business. So a lot of people look for ways in which to lighten their already heavy load. Avenues like content calendars can help, but over time you might begin to wonder if it's all worth it.
You can thrive as a brand with a small community. I know it's hard not to think that the path to brand success follows one track. It's as if the only goal is to attract thousands of followers and sell them a product. Then repeat the process until your business is booming. That sounds a little familiar, right? So, does a big audience hurt? Of course, it doesn't. But here's the thing, a gigantic audience isn't necessary to be successful. Today we'll focus on what small versions of success can actually look like.
I'm sure you've done this before: you started following a brand and then a few days (or months later) you unfollow them. This isn't anything new, or shocking. Unless YOUR brand is the one that is getting unfollowed. Honestly, people will inevitably unfollow brands on social media. And since people are different, the reasons they follow or unfollow brands are just as different as they are. As a brand, it's pretty impossible to please every single person. However, there are ways that you can avoid getting unfollowed.
For a lot of us, social media is spontaneous and at times rewarding. It can be a place where anything goes. A place where people can truly be themselves. However, there are a few rules when it comes to making sure that your business's social media presence is positive. Your social media goal will make sure that your brand-consistent and customer-focused. This is where a social media policy comes into play. But if you haven't come up with one before, it might be a little difficult to figure out where to start. Don't worry though! Today we're sharing a few tips (and insights) when it comes to creating social media policies. Let's get started...
We all experience emotions. It's just something that happens. Especially when it comes to the unpredictability of sales. But what's so emotional about marketing? Think of it this way... there's something extremely emotional about working on something for months and months. Especially with a hyper-focused intensity. When you're dealing with content you are checking a million things off a list. All in hopes that enough people engage with your message. And essentially buy whatever it is you're selling. It comes down to this: everyone wants to see their hard work add up to something worthwhile.
Did you know that over 340 million people (and 4 million companies) are active on LinkedIn? That's a lot, right? Another thing you may not know is that LinkedIn is also one of the top-rated social media platforms for small businesses. Which is great news for small businesses looking to excel. What's even more important, is that small businesses consistently rank LinkedIn as an awesome avenue for sales leads, investors, and financial assistance. In fact, small businesses on LinkedIn have a better chance at finding leads than on Facebook. Best of all, bloggers can reap the benefits as well! So, why does it pay for small businesses AND bloggers to use LinkedIn? Let's check it out...
Social media automation? I'm all for it. It's a time saver, especially in today's social media-oriented world. I mean, who really wants to post all of that themselves in real time? It becomes a nightmare. You'd be sitting in front of your computer all day, switching between a variety of open tabs every 2-3 hours. Which is absolutely crazy, right? Besides, who would be running your business?