Are you looking for an easy way to build a bigger following on social media?. One of the best ways to do this is to collect UGC (user-generated content) as a way to up your marketing game. User-generated content hashtag contests are incredibly important at the moment. And for good reason. They're simple to run and have this awesome way of getting shared A LOT. It's also a lot easier to manage than some other kinds of promotions.
Does your brand have a LinkedIn profile? More often than not, the answer is no. In fact, a lot of brands are missing the boat by not having a LinkedIn company page. Whether you're a small brand or a large business (heck - even bloggers!) a LinkedIn page can be a huge benefit to your awareness. A LinkedIn company page can serve a variety of functions, in addition to your personal profile. There really are a lot of benefits when it comes to having a LinkedIn page for your brand.
Instagram is one of the fastest growing social networks out there. In fact, in the past 12 months, their active users went from 600 million to 800 million! As for Instagram Stories, it's up to 300 million daily active users! This is great news. Especially for brands that use Instagram as a way to build brand awareness and communicate with their followers. However, with these increased numbers, it means that there has also been interested from brands of all kinds.
Digital marketing is growing bigger and bigger. Rumor has it that by 2020, the U.S. will more than likely hit $113.18 billion! Which is double the amount from just two years ago. A lot of it has to do with all the emerging technologies. Not to mention all of the varying platforms. But what does this mean for brands? It's simple really. If they play their cards right, they'll see an increase in ways they can connect with current and future customers alike. However, when it comes to digital marketing, the trick is to know which platforms offer the best opportunity. For both your brand AND your audience.
Have you ever wondered about whether or not you can actually make money off of your blog? If so, this post is for you! If you've daydreamed about monetizing your blog, but worried it might not work, I'm here to tell you something good. You CAN make money off your blog. Thankfully, we're sharing a few different ways you can do just that. First of all, there are different "types" of blog income. There are good ones and bad ones. Generally, the income you make from your blog will fall under one of the following options:
That's right! You can finally follow hashtags on Instagram. This is great news. Especially for brands and bloggers alike. Honestly, it's awesome for anyone who uses Instagram as a way to promote their content! This is perfect for people who consistently use hashtags as a way to find new accounts on Instagram. As a brand, it helps you reach a wider audience. Which is why it's incredibly important to use hashtags whenever you post your content. Because it can really make a difference.
Social media can be overwhelming. You have to figure out the times to post, the type of content, and interact with your followers. All of that can seem a little insane. Especially when you consider you need time to actually run your business. So a lot of people look for ways in which to lighten their already heavy load. Avenues like content calendars can help, but over time you might begin to wonder if it's all worth it.
You can thrive as a brand with a small community. I know it's hard not to think that the path to brand success follows one track. It's as if the only goal is to attract thousands of followers and sell them a product. Then repeat the process until your business is booming. That sounds a little familiar, right? So, does a big audience hurt? Of course, it doesn't. But here's the thing, a gigantic audience isn't necessary to be successful. Today we'll focus on what small versions of success can actually look like.
I'm sure you've done this before: you started following a brand and then a few days (or months later) you unfollow them. This isn't anything new, or shocking. Unless YOUR brand is the one that is getting unfollowed. Honestly, people will inevitably unfollow brands on social media. And since people are different, the reasons they follow or unfollow brands are just as different as they are. As a brand, it's pretty impossible to please every single person. However, there are ways that you can avoid getting unfollowed.
For a lot of us, social media is spontaneous and at times rewarding. It can be a place where anything goes. A place where people can truly be themselves. However, there are a few rules when it comes to making sure that your business's social media presence is positive. Your social media goal will make sure that your brand-consistent and customer-focused. This is where a social media policy comes into play. But if you haven't come up with one before, it might be a little difficult to figure out where to start. Don't worry though! Today we're sharing a few tips (and insights) when it comes to creating social media policies. Let's get started...