You can thrive as a brand with a small community. I know it's hard not to think that the path to brand success follows one track. It's as if the only goal is to attract thousands of followers and sell them a product. Then repeat the process until your business is booming. That sounds a little familiar, right? So, does a big audience hurt? Of course, it doesn't. But here's the thing, a gigantic audience isn't necessary to be successful. Today we'll focus on what small versions of success can actually look like.
Posts about Branding:
I'm sure you've done this before: you started following a brand and then a few days (or months later) you unfollow them. This isn't anything new, or shocking. Unless YOUR brand is the one that is getting unfollowed. Honestly, people will inevitably unfollow brands on social media. And since people are different, the reasons they follow or unfollow brands are just as different as they are. As a brand, it's pretty impossible to please every single person. However, there are ways that you can avoid getting unfollowed.
For a lot of us, social media is spontaneous and at times rewarding. It can be a place where anything goes. A place where people can truly be themselves. However, there are a few rules when it comes to making sure that your business's social media presence is positive. Your social media goal will make sure that your brand-consistent and customer-focused. This is where a social media policy comes into play. But if you haven't come up with one before, it might be a little difficult to figure out where to start. Don't worry though! Today we're sharing a few tips (and insights) when it comes to creating social media policies. Let's get started...
We all experience emotions. It's just something that happens. Especially when it comes to the unpredictability of sales. But what's so emotional about marketing? Think of it this way... there's something extremely emotional about working on something for months and months. Especially with a hyper-focused intensity. When you're dealing with content you are checking a million things off a list. All in hopes that enough people engage with your message. And essentially buy whatever it is you're selling. It comes down to this: everyone wants to see their hard work add up to something worthwhile.
Did you know that over 340 million people (and 4 million companies) are active on LinkedIn? That's a lot, right? Another thing you may not know is that LinkedIn is also one of the top-rated social media platforms for small businesses. Which is great news for small businesses looking to excel. What's even more important, is that small businesses consistently rank LinkedIn as an awesome avenue for sales leads, investors, and financial assistance. In fact, small businesses on LinkedIn have a better chance at finding leads than on Facebook. Best of all, bloggers can reap the benefits as well! So, why does it pay for small businesses AND bloggers to use LinkedIn? Let's check it out...
Social media automation? I'm all for it. It's a time saver, especially in today's social media-oriented world. I mean, who really wants to post all of that themselves in real time? It becomes a nightmare. You'd be sitting in front of your computer all day, switching between a variety of open tabs every 2-3 hours. Which is absolutely crazy, right? Besides, who would be running your business?
A social media calendar might sound like a foreign concept to some of you. For others, you may have heard of it, but never really put any effort into making one. Or there might be some of you out there who have actually made one but never used it. Today we're going to approach all of you out there: the ones who don't know, might know and know but haven't used one. Because if you aren't using a social media calendar, you're missing out on some amazing free marketing. Which means you're also losing out in terms of social media. Not to mention the amount of precious time you're wasting.
We've been talking about marketing for a while now. Tactics, mistakes, ideas, etc. For this reason, we're going to focus on a growing demographic. One that you should take into consideration, as far as marketing is concerned. As a matter of fact, Millennials are the largest living generation. Most importantly, a demographic that every brand wants to win the affection of.
Content marketing is a serious deal and thankfully there a few ways to go about it. But when it comes down to it, you have to do it right. Don't get too discouraged yet. Because there are a lot of brands that are actually doing it wrong. Sure, they publish a lot of posts with the right amount of words, but sometimes it doesn't convert. For example, if you find that nothing you do seems to drive readers to take action - you might be doing it wrong. Hopefully this doesn't sound familiar. But if it does, you might be guilty of a basic mistake. One that could be holding your brand back from being successful.
There's nothing more important to the success of your business than inbound marketing. However, there are a few dimensions to inbound marketing is concerned. For example, you need to learn a few tried and true techniques to succeed. Once you overcome these challenges, you're golden. Now don't let this scare you. Inbound marketing isn't that complicated! Fortunately, there are a lot of core practices that are highly effective. Especially when it comes to boosting brand exposure.