We all experience emotions. It's just something that happens. Especially when it comes to the unpredictability of sales. But what's so emotional about marketing? Think of it this way... there's something extremely emotional about working on something for months and months. Especially with a hyper-focused intensity. When you're dealing with content you are checking a million things off a list. All in hopes that enough people engage with your message. And essentially buy whatever it is you're selling. It comes down to this: everyone wants to see their hard work add up to something worthwhile.
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Posts about Branding (5):
Did you know that over 340 million people (and 4 million companies) are active on LinkedIn? That's a lot, right? Another thing you may not know is that LinkedIn is also one of the top-rated social media platforms for small businesses. Which is great news for small businesses looking to excel. What's even more important, is that small businesses consistently rank LinkedIn as an awesome avenue for sales leads, investors, and financial assistance. In fact, small businesses on LinkedIn have a better chance at finding leads than on Facebook. Best of all, bloggers can reap the benefits as well! So, why does it pay for small businesses AND bloggers to use LinkedIn? Let's check it out...
Social media automation? I'm all for it. It's a time saver, especially in today's social media-oriented world. I mean, who really wants to post all of that themselves in real time? It becomes a nightmare. You'd be sitting in front of your computer all day, switching between a variety of open tabs every 2-3 hours. Which is absolutely crazy, right? Besides, who would be running your business?
A social media calendar might sound like a foreign concept to some of you. For others, you may have heard of it, but never really put any effort into making one. Or there might be some of you out there who have actually made one but never used it. Today we're going to approach all of you out there: the ones who don't know, might know and know but haven't used one. Because if you aren't using a social media calendar, you're missing out on some amazing free marketing. Which means you're also losing out in terms of social media. Not to mention the amount of precious time you're wasting.
We've been talking about marketing for a while now. Tactics, mistakes, ideas, etc. For this reason, we're going to focus on a growing demographic. One that you should take into consideration, as far as marketing is concerned. As a matter of fact, Millennials are the largest living generation. Most importantly, a demographic that every brand wants to win the affection of.
Content marketing is a serious deal and thankfully there a few ways to go about it. But when it comes down to it, you have to do it right. Don't get too discouraged yet. Because there are a lot of brands that are actually doing it wrong. Sure, they publish a lot of posts with the right amount of words, but sometimes it doesn't convert. For example, if you find that nothing you do seems to drive readers to take action - you might be doing it wrong. Hopefully this doesn't sound familiar. But if it does, you might be guilty of a basic mistake. One that could be holding your brand back from being successful.
There's nothing more important to the success of your business than inbound marketing. However, there are a few dimensions to inbound marketing is concerned. For example, you need to learn a few tried and true techniques to succeed. Once you overcome these challenges, you're golden. Now don't let this scare you. Inbound marketing isn't that complicated! Fortunately, there are a lot of core practices that are highly effective. Especially when it comes to boosting brand exposure.
How you use photography affects your brand. If done correctly, you'll actually give your brand a chance to grow! Who doesn't love that? Photography has this awesome way of becoming a catalyst for the growth of many brands and blogs. Most of all, photography gives you an opportunity to grow brand awareness. However, the photographs you use need to be quality photos. Much like quality content is king - quality photos are queen! Let's take a look at some of the ways to use photography to grow your brand.
With the rise of new technologies, another era of advertising exists. Especially in terms of marketing. Sadly traditional methods such as print ads, television and radio have lost their efficacy. This is where digital advertising comes in. Nowadays the key is to attract and retain customers. Which means you need to understand digital marketing. I mean, even local coffee shops and burger joints use social media marketing. The goal being to build their brand and increase their market-reach. Most importantly, you can measure your efforts more accurately. In addition, they also cost a lot less!
Mobile devices are growing and so is their usage. There is a huge number of people who use mobile devices to connect with businesses. Therefore it's important to put more marketing efforts towards mobile consumers. When it comes down to it, mobile marketing is a broad term. However, it includes different areas. Such as analytics, responsive designing template, app creation, etc. With new technology, it's essential for digital marketers to update their tactics with technological growth. Most importantly, you need to tweak your marketing strategies in order to cater to the consumer. With the right mobile marketing plan in place you can greatly improve your traffic!