Today, a considerable number of people seek home services on the internet. If you run a business that delivers these services, it is imperative to enhance your online visibility and let customers find you. There are several ways of boosting online visibility, and blogging is one of the most important ones. With the onset of social media, video advertising, and PPC, among others, it is easy to forget about legacy methods of digital marketing such as blogging. Well, it is still useful amidst the recent changes, and you may want to have a solid one on your home services website.
Posts about Content:
Marketing has a lot of moving parts, but when it comes down to it, there are some core concepts to it. And relevancy and personalization are some of the most-implemented ones. In fact, targeted, personalized messages are proven to increase customer engagement by at least 74%. The same thing goes if you want to improve lead generation. It's a great way to nurture specific needs and interests of a brand's target audience. As well as providing incredible value.
Ebooks are a great way to create shareable content that can entice others, which is why they are a great addition to any concrete marketing strategy. But why does this tactic work? Because creating great content really is the best way to generate leads. So it's definitely something that you can use to your advantage. Now stepping aside from ebooks for just a second, content can come in a variety of forms. Like blog posts, YouTube videos or informative e-letter campaigns.
You might be wondering if headlines are important and we're here to tell you that they are. In fact, they're incredibly important. Five times as many people read the headlines as the body copy. Therefore you need to make sure that your headline is well written. I mean, there's a lot of content out there and not a lot of time to read it all. This is where writing an effective headline comes into play. Besides, it's your one and only chance to grab your reader's attention.
Content marketing truly is an effective way to promote your brand. However, one element that is somewhat elusive to most marketers is how to successfully calculate ROI (return on investment). When it comes down to it, you really need to measure the ROI of your content efforts. Honestly, measuring the ROI of your content and the success of your content are interdependent.
If you're a content marketer, I know the countless hours you spend on planning, creating and designing your content. It takes time and effort. However, when it comes to promotion, it doesn't always succeed. PointVisible states that only 22% of marketers feel that their content marketing efforts are successful. So, if content promotion is where most companies fail - what can be done?
Content curation is an integral part of any brand's web presence. Aside from creating your own content, content curation is one of the best ways to add value to your customers. Curata states that the greatest marketers use a mix of 65% created content and 25% curated content. Ultimately the goal is to find the highest-quality material and then share it with your followers. With that in mind, curation truly is one of the basic building blocks of marketing. But sadly, some brands don't use it to its full potential. And if that's your brand, we're hoping that this article influences you to use some curating tactics.
If you didn't already know, Evergreen content does matter. It's also something that you can leverage within your marketing strategy. Because the best type of content is the type that stays relevant and drives traffic long after. And if you aren't sure what "evergreen content" even is - we're starting at the very beginning for you. We're even going to share some of the best ways to approach content generation and how to make it work for your business.
I'm going to honest here for a second... content can make or break your brand. The type of content you create has to help you connect with your audience, build a positive brand association, and increase revenue for your company. If your content is offensive or inappropriate (even out of touch) it can give your brand a bad rap and actually scare off customers. So how do you make sure your audience shares the content you create?
If your goal is to transform your blog into a content marketing magnet then this post is for you. Did you know that there are roughly 3.5 billion daily searches performed on Google each day? That's a lot of competition when it comes to getting the attention of your perfect customer. In fact, it's one of the biggest obstacles when it comes to modern marketers. The verdict is in: you NEED to write incredible copy or you'll fall behind.