The Uncle Sam US Army recruitment poster is perhaps one of the most iconic and eye-catching ‘marketing’ strategies familiar with adults who came of age in the 20th century. Yet its message still resonates today, especially among marketers, since it’s a campaign that captures attention and offers great storytelling.
The demand for home services has plummeted over the years, and will not stop any time soon. This has also increased the demand for home service companies; therefore, it is a worthy investment. The only question is, with so many people already tapped into this market, how do you ensure that you are ahead of your competitors? The best way to do this is by using pay-per-click advertising, or PPC. PPC will help your business connect with the right people at the right time by providing timely solutions to their problems.
The Internet has made it possible for millions to work from home. Whether it's freelancing, running an e-commerce site, or selling through platforms such as eBay, Amazon and Etsy, many love the flexible hours and independent or secondary income of working remotely. Keep reading for 9 tips you can use to get your own home business up and running.
As a home service business owner, getting potential customers to actually click on your website is no easy task. In fact, lead generation is one of the most frustrating aspects of running a business for most owners.
While 2020 has presented many unique challenges, 2021 looks set to only add to the turmoil of an ever-changing digital marketing landscape. There have been some stand-out trends in the sector this year, but it's clear that doubling-down is set to be the key to digital marketing success in 2021. Making sure that all of your current marketing strategies are as finely-tuned and as impactful as possible is going to become the main target for marketers in the next quarter, rather than the usual changes of adopting new technologies. If you're looking ahead at what to expect from your digital marketing team in 2021, here are the key trends to expect and how to better utilize them for better business management.
If you hold a successful networking event, it can be one of the most valuable investments your business can make all year. Not only will you meet new contacts that you can do business with, but you’re also promoting your business in an extremely positive light. If you plan your event carefully, it’ll show people that your business has a keen eye for detail. If you provide them with high-quality food, drink and entertainment, it’ll show them that you have high standards. Most importantly, if it goes without a hitch it shows your business can be relied on and entrusted with a client’s money. All of these are qualities that every client is looking for before they sign a big contract. To make sure your event goes well, here are three common mistakes you should avoid making.
By far the most common reason for companies failing is a lack of cash flow – typically caused by excess overheads eating into profits. Every firm goes through lean times once in a while, unfortunately resulting in inevitable cutbacks. Very often, the first expense to get shelved is the marketing budget.
In its short 30-year history, the Internet has evolved tremendously. From its humble text-only beginnings back in 1991, the web has grown and transformed to become an essential part of our everyday lives.
Many key areas need attention when running a small business, and these areas must be given the attention that they need to succeed. One of the most important areas, especially early on, is digital marketing which is essential for businesses in every industry and will have a direct impact on the success that you find. There are numerous reasons why digital marketing is so valuable and being aware of these will hopefully encourage you to invest enough money into this area which could take your brand to new heights. Read on to see why this is so essential:
Today, a considerable number of people seek home services on the internet. If you run a business that delivers these services, it is imperative to enhance your online visibility and let customers find you. There are several ways of boosting online visibility, and blogging is one of the most important ones. With the onset of social media, video advertising, and PPC, among others, it is easy to forget about legacy methods of digital marketing such as blogging. Well, it is still useful amidst the recent changes, and you may want to have a solid one on your home services website.