The algorithms that power search engines and social media sites may be in a constant state of flux, but that doesn’t mean you can’t have some control over the decisions that your consumers make online. By tweaking your digital marketing strategies, you can become a valuable and knowledgable figure in your market, and thus provide yourself with the mantra of being an influencer.
Marketing has changed a lot since the start of the 20th century, getting ever more effective and powerful. The biggest change in the past 30 years has been the move to digital marketing, and the most significant change in the past 20 years documents the creation of software that can greatly enhance the success of digital marketing campaigns and techniques.
Getting people to your website is one thing, securing sales is a whole other ball game. What if there was a tool that you could use to run your entire online business if you wanted to? Well, ClickFunnels promises to do just that.
The average SMB (small to medium-sized business) spends around $400 per month on marketing. Many of these companies put out more money than necessary in PPC because of inexperience and inefficiency.
It's no secret that the modern Digital Age connects us more than ever. Businesses like yours have learned to make the most of the digital marketplace and its vast consumer base.
The heyday of free-to-cheap websites is pretty much over.
There are at least 27 million American entrepreneurs.
This past year has been a whirlwind of exciting ventures in the world of digital marketing. We've seen Instagram become the leader of the pack and discussed how to deal with Facebook's news feed algorithm. Social media has changed, brought new trends, and implemented some unspoken rules each time a new year starts. It's not like these changes are sudden or unexpected. They're usually gradual and pretty predictable. I mean who was all the surprised when Google+ shut down?
It's been almost three years since Instagram launched their stories feature. Back then Snapchat had already been the leader when it came to ephemeral (disappearing) content. But back in 2017, Snapchat when their IPO hit the public, their user growth hit a wall. This was when Instagram Stories' user growth reached a rapid increase. Now, in 2018 they're holding steady at over 400 million users! This is double the amount of Snapchat users.
Back in 2016, Instagram implemented a new algorithm. Surprisingly, the algorithm actually delivers one of the most consistently relevant content compared to other social media platforms. However, this switch wasn't well-received by its users. In fact, it led to Instagram users only seeing about 90% of their friends' posts. Which is definitely a good thing, because prior to the update they were missing 50%!