Marketing has traditionally been all about attracting new customers to your business. The way this is achieved in the modern era tends to be digitally focused, with businesses investing heavily into digital marketing, and rightly so.
There isn’t much a person can do in this day and age which a machine cannot do faster and more efficiently. Smart technology in your home, contactless payment, and satellite navigation instead of traditional map reading are just some examples of how technology has transformed the everyday lives of many people.
If you are making a significant investment in your digital marketing campaigns but not making a similar investment in your UX (user experience) strategy, then you may well be losing not only visitors but also money. It is actually more cost-efficient to convert your existing audience (into action takers) than it is to spend more money on more traffic before you’ve really worked on your UX housekeeping.
The algorithms that power search engines and social media sites may be in a constant state of flux, but that doesn’t mean you can’t have some control over the decisions that your consumers make online. By tweaking your digital marketing strategies, you can become a valuable and knowledgable figure in your market, and thus provide yourself with the mantra of being an influencer.
Marketing has changed a lot since the start of the 20th century, getting ever more effective and powerful. The biggest change in the past 30 years has been the move to digital marketing, and the most significant change in the past 20 years documents the creation of software that can greatly enhance the success of digital marketing campaigns and techniques.
Getting people to your website is one thing, securing sales is a whole other ball game. What if there was a tool that you could use to run your entire online business if you wanted to? Well, ClickFunnels promises to do just that.
The average SMB (small to medium-sized business) spends around $400 per month on marketing. Many of these companies put out more money than necessary in PPC because of inexperience and inefficiency.
It's no secret that the modern Digital Age connects us more than ever. Businesses like yours have learned to make the most of the digital marketplace and its vast consumer base.
The heyday of free-to-cheap websites is pretty much over.
There are at least 27 million American entrepreneurs.